Speaking of the most popular male celebrities these days, I believe many people will have a common answer- Gong Jun. This little-known actor a month ago became popular because of the popular web drama "The Order of Mountains and Rivers" . Not only did he repeatedly dominate the hot searches on Weibo, he also became a sweet pastry in the eyes of brand merchants.
started from the L'Oréal Paris experience officer, who won in just one week after the episode was broadcast. Gong Jun’s business endorsements have grown rapidly at a rate of almost one per day. His endorsements range from Shancun, Fresh to Fauvism, TT Comb, etc. In the fields of beauty, health care, fast-moving and so on.
And his CP Zhang Zhehan in the play, business resources should not be underestimated, he won the endorsement of Arden and Yiyeye. Judging from the business that the two have officially announced, Zhang Zhehan's fans, who have a more mature organizational structure, seem to have better purchasing power. In Zhang Zhehan's endorsement live broadcast yesterday, sales even reached 11 million. The
merchants also understand the strong purchasing power of CP powder. In the past, there was a combination promotion of Armani beauty and oat milk, and then there was a package endorsement for Nutrition Express. The double mid-point advertisement in the play was also arranged. Judging from the many variety shows that have been on the agenda, the after-play business of the two will continue for a long time.
red and blue CP blockbuster promotion of liquid foundation
two combined endorsement of national drinks
to change the drama is not new, but the popularity of "Shanhe Ling" is completely beyond the expectation of most people. Low investment, insufficient pre-marketing, limited influence of the original IP, poor platform...Under many unfavorable factors, the hastily set "Shanhe Order" is definitely the least favored among the dramas this year. Before the broadcast Only one brand was sponsored. The two-person e-newsletter "Harper’s Bazaar" preheated before the show was also a resource drawn by the show. When it was published in September last year, almost no one was interested in it... You can see that the show was published by the magazine at that time. The name is still the old name "Tian Yike".
"Bazaar Fashion" e-newsletter September 2020
"Bazaar Fashion" e-newsletter filming the American drama CP has been a tradition, even the fan circle gave a "Bazaar Wedding Company" the nickname. In the past, the Bazaar CP covers were all launched when the episodes were hot. At this time, it was the time when the fans were at the top, and hundreds of thousands of copies could be sold without casually!
"Harper's Bazaar" once filmed the change drama CP
adapted from the Nanpai Sanshu "Tomb Notes" The net drama "Ultimate Notes" is not a change direction, but in the play Wu Xie and the little brother rubbing the ball CP still has a lot of fans. The Supplement of Figaro, which the two male protagonists filmed together, costs 40 yuan per unit, and it has sold more than 60,000 copies. The power of CP fans surprised the magazine!
The success of "The Order of Mountains and Rivers" is inseparable from the careful polishing of the drama party. When the production cost is stretched, the plot is the king. It is no longer only for the rotten women who like CP, but for martial arts fans and ordinary fans. The audience can see it. With a martial arts background, this drama, Douban scored as high as 8.1, and now it has climbed to 8.6. The score may be a bit over-reputation, but it is enough to prove the status of "Shanhe Ling" in the drama of Danchang.
Gong Jun and Zhang Zhehan's intentional business inside and outside the drama has also won the strongest CP fan group for "Shanhe Ling". While the two protagonists have gained a lot of fans, business and variety show resources have also soared and become the ranks of traffic artists. Some people even jokingly said that Youku, the sole broadcast platform of "Shanhe Ling", succeeded in breaking the siege in the two male idol drafts of "Creation Camp" and " Youth with You ", winning over 200 from iQiyi and Tencent with two men. A man. The popularity of
"Shanhe Order" has also attracted the vigilance of competitors. Tencent Video was so frightened that the most popular pre-marketing "Haoyi Xing" was filed to April, for fear that the audience would be robbed. Compared with the fame of the two male protagonists before the launch of "Shanhe Ling", the annual production of Tencent Video "Haoyi Xing" has captured the two popular starring roles of Chen Feiyu and Luo Yunxi. The film crew obviously wants to copy " Chen". The popular myth of "Love Order ". Coupled with the upcoming and filming dramas such as "The Case of Zhang Gong", "You Are on the Left Shoulder", and "Slaying the Wolf", this year can be called the 101st battle of the drama.
"Zhang Gongan" stills
, whether it is a small transparent 18-line or a well-established first-line artist, is now a male artist in the dramaMore and more, since , Huang Xiaoming, and Jing Boran, I believe that no one will "go to the sea" anymore. After all, from "Shenzhen" to "Chen Qingling" to today's "Shanhe Ling", the drama has become a new "wealth code" for male celebrities-for the unknown newcomer, it is a soaring status. , Is also a shortcut to gain popularity and traffic for big-name artists who have achieved fame. The success of
, Huang Xiaoming, who was laughed at by netizens as "going to the sea at an advanced age", is inseparable from the female-led fan circle culture behind the success of
. Women, as the mainstream members of star chasers, are good at material production, do their best to make data and sell Amway for idols, and are happy to participate in fan fundraising and business purchases. Being able to attract as many female fans as possible is the key to the success of the drama. The consumption of "male sex" that started in this century has evolved to a certain extent into the upsurge of Tanmei culture. However, due to the special domestic situation, the naked and corrupt Tanmei drama is facing the dilemma that it cannot be broadcast. Therefore, many investors have also explored a "socialist brotherhood" after the experience of "Addiction" became popular and was banned. The brand-new model-Danchang drama, this kind of more subtle male and male CP drama was born.
"Soul of the Soul" broke out Zhu Yilong, and "Chen Qingling" blessed by Tencent Capital even held two top tiers in one hand. Looking at the current super chat list of celebrities, the male stars who have become popular through Danmei dramas firmly occupy three of the top five seats. The star-making power of Dangai drama may far exceed our imagination.
Zhang Zhehan's ELLE electronic magazine cover preview
How long Gong Jun and Zhang Zhehan's popularity will last is still unknown, after all, the next drama is already on the way. Of course, the explosion of business resources is only the beginning. For a long time to come, they will have a frantic sweep of their faces in popular variety shows, fashion circles and the red carpet of festivals. The key to Changhong is to grasp this wave of enthusiasm and win follow-up resources.
