is selected for the Golden Horse Awards in the film industry, it has attracted people's attention. This year's Film Bureau announced that the results are really surprising. This year, almost all mainland movies withdrew from the Golden Horse Awards. What is even more shocking is that several Hong Kong movie stars such as Louis Koo, Andy Lau, Zhang Jiahui and other superstars will not reappear in the Golden Horse Awards. Many fans previously hoped that President Gu could stabilize the Golden Horse Award winner, so it seemed that this scene would not be seen. But no matter what, every film is indispensable for the hard work of the producer behind it. Now that the award is missed, the audience friends still use the box office to affirm the film.
However, the attitude of the Hong Kong film industry this time is also very satisfying to the audience. In such a tense moment recently, the Hong Kong film industry has shown its own patriotism and has given more consideration to the box office. This has also attracted audience friends. Praised again and again. However, this time the Golden Horse Awards, the absence of so many celebrities and celebrities is really cool. It is estimated that Hong Kong director Johnnie To is also about to face embarrassment. The former Johnnie To has won the Golden Horse Award for Best Director three times, and he is also the chairman of the jury this year. Then the question is, is it to have a mainland market, or is the chairmanship more important? Du Qifeng himself has not made a clear statement on this, but the official website of the Golden Horse Awards has also made some hints on this.
This Golden Horse Awards can be described as many oolongs. In addition to the withdrawal of many big names, even the sponsor OPPO has also been implicated. As one of the previous four chief sponsors, Oppo has already withdrawn this time. Ranks.
OPPO has the experience of giving money in the snow for the Golden Horse Awards. The audience ratings of the Golden Horse Awards have gone through a declining stage before, the budget is insufficient and accidents are frequent. At this critical moment, OPPO still well saw the great influence and appeal of the Golden Horse Awards in the film industry, so it committed to sponsoring the Golden Horse Awards and also created high-end attributes for its own brand. At that time, the ratings of the Golden Horse Awards went from bad to worse, and OPPO's timely sponsorship brought the Golden Horse Awards back to its glory days.
The TD event in China before the Golden Horse Awards attracted a lot of scolding. In the past, OPPO always stood up for the Golden Horse Awards and increased publicity. However, in this incident, OPPO has not taken any action, and the two seem to have no sponsorship and cooperation. However, the sponsorship cooperation relationship seems to be short of time. Most of the sponsorship cooperation contracts have a multi-year validity period. Therefore, I do not know whether OPPO will involve the integrity of the breach of contract this time, but I have to admit that OPPO is so neat and neat. The decision is quite wise.
This Golden Horse Award is really cool. First, it lost a lot of the Chinese market. Now OPPO has also withdrawn its sponsorship and lacks a large amount of funds. In recent years, the Golden Horse Award has just shown signs of recovery. It's a bottleneck. I don’t know my friends, what do you think about this? Feel free to leave a message or comment below and let us know.
