Text | The Nutcracker
"I'm full." Recently, the audience of rotting girls waiting to be fed on the domestic Tanmei market ushered in several "exquisite food".
opened Douban. In the past week, on the global word-of-mouth drama list, the Thai same-sex youth romance drama "Interpreting My Love with Your Heart" (hereinafter referred to as "Your Heart Interpreting Love") ranked first with a score of 9.4 and achieved Dominating the rankings for 4 consecutive weeks; Japanese comic-changing Danmei drama "I'm still a virgin at the age of 30, seems to become a magician" (hereinafter referred to as "30-year-old virgin") also occupied a place with a high score of 9.2, two high-scoring corruption drama It has continuously refreshed the ceiling of the reputation of Danmei dramas in recent years.
For a time, overseas corrupt dramas have become a favorite of the drama market. Only this time, overseas rot drama is not only a "special dessert" in the rot girl market, but also attracted the attention of outside audiences with its high reputation or strange settings. The market even set off related dramas around these dramas. "Academic Discussion": Tanmei is a magic drama, are these corrupt dramas worthy of such a high score? What are the differences between Japanese, Thai, Korean, European and American dramas? Has the romance drama market been occupied by Tanmei?
can’t deny that compared to previous years, the mass market is still not able to understand the meaning of words such as “rot”, “BL”, “Lalang with”, and “knock CP”. Danmei audiences are in various post bars, subtitle groups, Lofter, etc. Self-revelry in niche organizations or content communities; in recent years, with the intervention of Internet capital and the explosion of IP drama series such as "Soul Soul" and "Chen Qingling", the Danmei content market has become a huge audience in young culture Branch, and gather more and more to the core area. All kinds of corrupt dramas at home and abroad have also changed from the hearts of specific audiences to one of the main film and television content sought after by the young market.
It is worth noting that overseas Danmei dramas and domestic Danmei dramas have developed completely different development trends. Danmei dramas in the overseas market have been "sunshine", and an industrialized and large-scale commercial chain has gradually formed. The adaptation of the series is running on the "summer limited" road, and the fans are like wheat every season, with different ages.
Thailand's "Love from Your Heart" and Japan's "Magician", what is the reputation of rot drama?
Fans who have watched the two episodes of "Love from Your Heart" and "The 30-year-old Virgin" can easily feel the characteristics of these two series.
Compared with most of Thailand's humorous and funny rot dramas, "Love from Your Heart" is very calm and sincere. The story takes place in the sunny and surging Phuket island. The protagonist is a pair of young friends who have reunited after a long time. Two childhood sweethearts broke up because they were rehearsing a martial arts drama, and then they learned Chinese to reconcile each other. They thought of brotherhood to help each other to pursue the person they liked. Only after they "chased their husband in the crematorium" did they realize that this was not " Brotherhood". The story of
is not a crude sugar love, but about the dim love, ignorance and fearless break and reconciliation of the two boys growing up, the sensitivity and intimacy that cannot be explained under the sun. It is not so much a drama that is designed to please the corrupt girls. It is a youth drama with realistic characteristics. The ambiguous desires between young people, the anxiety that cannot be relieved, the difficulties and struggles in youth, pure and straightforward feelings, the whole drama With the texture of the movie, it is delicate and romantic. Fans of
bluntly praised, "In terms of production level and plot, the Thai BL drama is currently at its peak!"
and the Douban score of the drama once reached 9.5 points, which was called the Thai version of "Call by Your Name" by fans. I". The reason for the high evaluation is that has the basic conditions for becoming popular as a rotten drama on the one hand, , the two leading actors Billkin and KinKrit meet the requirements of rotten girls in appearance; on the other hand It is the production level of the Thai TV production company nadao bangkok. There is a slogan in the Thai rot circle, "It must be a high-quality product with a knife." It has already created "I hate you, I love you", "Hormon", "Limit S: Badminton "And other works.
and the popular Japanese drama "30-year-old Virgin" in China is the same. On the actors, the appearance of Eiji Akatsuki and Keita Machida has convinced most of the audience. On the one hand, the setting of the drama is very interesting. The male lead is still a virgin at the age of 30, so he has the super ability to listen to the hearts of others. , Kept the Japanese TV seriesThe background of the characteristic story of the big brain and the setting is extremely second.
But at the same time, it retains the delicacy and gentleness of Japanese dramas. At the age of 30, the male protagonist Andaqing has done nothing in his career or relationship, but he is crushed by the company's most outstanding employee Yuichi Kurosawa, "mind reading" This exaggerated setting did not turn the story into a funny farce, but became an opportunity to break the barrier and stimulate the emotional process. "This drama is gentle and makes me think that human emotions can be so soft and beautiful. A person who likes you and guarding you silently will make you feel that you and the world are a little better."
It is not uncommon for dramas to gain high reputation. On the Thai market, from " trapped by love " in 2014, "Annual" in 2016 to " month by month " in 2017, "Unexpected Love" in 2018, and "Deep Blue" in 2019 "Kiss", "Love Communication" and so on, and even the hits of "Fake Puppet Tiancheng" and "You Heart Release Love" in 2020, Thai rot drama basically exports its works to the domestic market with a frequency of one hit every year.
In the Japanese Tanmei market, except for the huge ACGN-related content, only live-action dramas, in recent years, from the 2018 "Erotic Novelist" "Uncle's Love", 2019 "Indigo Mood" to this year Most of Japanese dramas are adapted based on comics or novel IPs, such as "We in Life Online", "30-year-old Virgin", etc. The original IP guarantees core fans, and word-of-mouth fermentation completes the spread and coverage.
Korean markets, the Philippines and other markets also appeared in the market such as "Where Your Eyes", "Hurry up", "Game Boy", "Hello Stranger" and other dramas. There are more descriptions of same-sex feelings in the European and American markets. Among them, works such as "Skam", "Comrades as Mortals" and "Wearing Gloves to Wipe Tears" are regarded as classics.
Among them, there are not many episodes with Douban scores over 9.0, and most of the works have gained considerable reputation. So a question worth pondering arises. With the increasingly stringent aesthetic requirements of domestic audiences and a certain degree of scrutiny of various dramas at home and abroad, why are corrupt dramas so often gaining reputation? Obviously, the question of
cannot be answered simply with the word "sugar". The reputation of high-reputation drama is not only based on the elements of "corruption" and "fat sugar". The achievement of the overall production level of actors' acting skills, drama content, emotional expression and so on is the goal of a drama from the circle. The foundation of the masses.
However, it cannot be denied that the market is more tolerant of rot dramas, and the same plot has different effects in Tanmei and BG storylines. Some netizens commented on Douban, “The evaluation dimension of rot drama is too different. The quality of "You Heart Release Love" is indeed good, but the score reaches 9.4 points, which is higher overall." Some are the basic routines of girl comics, but they are placed in It smells really good for the same sex."
Thailand rot drama CP perfect after-sales, can the domestic Tanmei industrial chain be established?
The overseas corruption drama harvests traffic in the public opinion market, and also enters the harvest period in the capital market. As far as the Thai market is concerned, due to a relatively loose policy and social environment, Thailand’s corrupt drama works have already had a stable market group, and the production and dissemination of same-sex themes has formed a stable supply chain upstream and downstream.
After the rapid outbreak of Thai corruption dramas in recent years, the production company quickly established a commercial chain . After the drama was broadcast, the company controlled the artist brokers, organized star platform promotion, intimate interaction, and daily sugar spreading to ensure "after-sales". After the series has completed the accumulation of fans, the stars go to sea to organize star fan meetings to harvest the fan economy. Previously, the film crews such as " Unexpectedly Love ", "Month by Month", "Annual Birth" and other crews in Thailand have held meetings in China. According to media reports, for a 1,000-person meeting, the cost of venue rental, hardware leasing, and labor air tickets will be less than 1 million yuan. The meeting can earn income from ticket sales and brand sponsorship. Company organization, from top to bottom, makes corrupt drama CP a business.
has not yet appeared in the domestic market with word-of-mouth Danmei drama series——The IP domestic animation "Blessings of Heavenly Officials", which was recently launched recently, has a score of 8.9 points, but this work is the standard for fans of the original work. Watching the drama following the original content feels that it is nowhere to be a famous scene, but for ordinary As far as the audience is concerned, the "corrupt" attribute of it is not obvious-but the number of Tanmei IPs currently harvested by film and television capital on the market is too numerous to list.
According to incomplete statistics, the number of Danmei IP film and television works being filmed, projected or prepared by in 2020 reached 59 . It has been announced that the start-up works include " Haoyi Xing " starring Luo Yunxi and Chen Feiyu, and "Zhang" starring Jing Boran and Song Weilong. "Gong An", "Slaying the Wolf" starring Tan Jianci and Chen Zheyuan, "The End of the World" starring Zhang Zhehan and Gong Jun, "Saye" starring Fan Chengcheng and Wang Anyu (new name "You Are on the Left Shoulder"), etc., and Priest's " Silent Reading, Moxiang and smelly "Blessings from Heavenly Officials", "Erha and His White Cat Shizun" without meat buns, Papaya Huang's "Disguised Learning Scum", Xi Zixu's "Death Kaleidoscope", OLD The first "19 Days" and other works have completed IP authorization or entered the preparatory stage.
It is not difficult to predict that in the next few years there will be a part of Danchang works on the market in batches. "Dangai 101" may break the status of "summer limitation" in the domestic Danmei market and accelerate fermentation. With reference to the situation that domestic idols have nowhere to be placed or accidentally collapsed after the proliferation of idol talent show and variety shows, the star-making ability of Tanmei dramas will also be polarized. The top talents of Tanmei may not be met, and most of the actors will be in batches. Tanmei manufacturing has become mediocre.
Today, the Tanmei market is already a mature traffic fermentation place. It not only incubates high-topic and high-reputation drama series, but also spawns a diversified traffic realization chain. In overseas markets, corruption dramas such as Thailand and Japan have been recognized worldwide, while the domestic market is destined to take a different path. What fans may expect is that in the future, domestic Danmei dramas can not only harvest traffic through IP, but produce more works with temperature and quality, so that the IP chain can spend more summers.
