On November 16th, based on " Jianwang 3", the online movie " Swordsman Love: Shenzhou Yiwenlu " produced by Penguin Films and Xishanju Films officially launched the "National Cast" activity. The film tells about the thrilling encounter between the aristocratic family Zhao Hanya and the onmyoji warlock Yuan Mingya. The event combined with its self-made film and television projects and other IP content, open online casting to all users, provide a large number of role "trials", the entire network solicits important roles in the play.
It is reported that this project is the first domestic online movie to perform online casting. While enriching the pan-entertainment ecosystem of film and game linkage, it also opens up a new way of thinking for casting online film and television dramas.
[The first public online casting of all people participates in the anticipation]
At the 11th anniversary celebration of "Jianwang 3", Xishanju CEO Guo Weiwei demonstrated the "Jianwang 3" multiple business layout in IP expansion, and gradually explored Developed a pan-entertainment innovation path based on IP content, and announced at the press conference for the first time the film and television projects that Xishanju Films is preparing: the web drama "Swordsman Love: Asking Whom the Gun", and the online movie "Swordsman Love: Shenzhou Yiwen Record ", the online movie " Swordsman Love: The Wind and Fire Dragon " and the animation theater movie "Swordsman Love: Singing Sand". On November 3, Xishanju Films announced the final message of " Swordsman Love: Sword Jue ". Once the news of
live-action film and television was announced, there was a strong response among the game, film and two-dimensional enthusiast groups, and they consulted on the project’s shooting progress and recent status. In addition to the exploration of game IP adaptations, Xishanju Films also made a bold and innovative attempt at downstream film and television "casting" this time, and officially launched an "online casting" activity, targeting "Swordsman Love: Shenzhou Yiwenlu" 》And other film and television projects, open online casting on the whole network.
online casting registration activity link: https://szywl.xoyo.com/static/prod/seasun-movie/index.html
users can see the rules of the activity and the registration of the players as long as they open H5 Information, users shoot and upload photos or short videos of their own audition based on the role script, which will be displayed on the role page. All users can vote for them. According to the final vote ranking, the top few with the highest votes can enter the director’s offline audition session (The specific number of people entering the offline audition will be determined in advance by the director team), and the director team will vote for the final candidate for the role based on the performance of the actors in the offline audition. At the same time, all users who participate in registration and voting will have the opportunity to share generous event rewards.
[reaching diverse audiences, cross-border fun film and television marketing] In the pan-entertainment era, film and television marketing methods are rich and diverse, but it is rare that they can be successfully accepted and remembered by the public. How to truly break through barriers and carry out effective integration and communication in the media environment of information explosion and the intricate social space has become a major proposition of film and television marketing in the pan-entertainment era.
Super IP has always been a sought-after object of major capitals. As a national-level MMORPG online game with hundreds of millions of users, "Jianwang 3" has a pivotal position in the field of online games. "Jian Xia Qing Yuan: Shen Zhou Yi Wen Lu" was adapted into an online movie. Since the beginning of the preparation, it has attracted eager attention from personnel inside and outside the industry. Penguin Films, Xishanju Films, and the community platform Push Column jointly created the universal cast of cast members to accurately reach a diverse audience. When focusing on the push of the game player community platform and encountering film and television content with deep cultural value, this casting activity based on the forefront of film and television, focusing on the field of youth culture, will bring new inspiration to the pan-entertainment industry. [Innovation empowers the film and television industry to build an Internet film and television ecosystem] In recent years, my country's film production and box office have been ranked among the top in the world for many consecutive years. However, the current Chinese entertainment video industry lacks a complete mechanism for the training of extras, and it is difficult for extras to obtain long-term development opportunities. Under the premise of preventing and controlling the new crown pneumonia epidemic, Xishanju Films has innovated casting methods, created a new model and new format of the traditional film and television industry, improved work efficiency, effectively reduced the risk of contact and gathering, and met the needs of the crew.
This time, the casting activity of the online movie "Swordsman Love: Shenzhou Yiwenlu" will innovate the traditional film and television casting work through a low threshold and high efficiency method, providing more choices and opportunities for actors and producers. Xishanju The film industry will start with this event and use the Internet to create a comprehensive resource library and incubation base for actors.
