Chinanews client, Beijing, November 14 (Ren Siyu) In the 12th year of the "Double 11" shopping festival, Tmall and JD.com's turnover of 769.7 billion yuan once again set a new historical record. The movie theater did not catch up with the excitement of this wave of shopping festivals. After the National Day stall with the second highest box office in history, the movie market in November ushered in a downturn of "lack of stamina". Why?
The "disappearing" Hollywood blockbuster
On November 11, 2011, the film "33 Days of Broken Love" took advantage of the momentum of "Double 11" to win 47.636 million box office in a single day, and the final box office exceeded 300 million; and on November 11, 2020, The single-day box office of national movies only exceeded 30 million, and some practitioners lamented: "In the past such a low market, only New Year's Eve in a year."
National movie box office data on November 11, 2020. Source: National Film Specialty Office
This phenomenon does not only occur on the "Double 11" day. According to the data of the State Film Specialty Office, from November 2 to 8, the box office of the National Film Week fell below 400 million, a record of 12 weeks. New market low since the beginning. Among them, the best-performing films were "King Kong River" and "My Hometown and Me" released in October. "The Wind and Waves" ranked third with a box office score of 46.9 million yuan. According to the weekly film report released by
Tuopu Data, the box office in tier cities accounted for 47.40% last Tuesday, a decrease of 37.79% month-on-month; the box office of first-tier cities performed better, with a month-on-month decline smaller than the national average, and strong resilience; third-tier cities' box office fell nearly 4 It is the ticket warehouse with the largest drop from the previous month.
Source: Tuopu Research Institute
Talking about the downturn in the film market this month, Zhu Teng, general manager of Beijing Universal Art Cinema Management Co., Ltd. analyzed, "The main movie "King Kong River" did not meet expectations, and the new imported film Old movies that have been released many years ago, the market urgently needs blockbusters similar to "Black Widow" to boost."
Looking back on previous years, imported blockbuster movies accounted for a higher share of the movie box office in November. For example, in 2019, "Frozen 2", "Terminator: Dark Fate", and "Children of the Weather", in 2018, "Venom: Deadly Guardian", "Fantastic Beasts: The Crimes of Grindelwald", and "Invincible Destruction King 2: Rape" "Internet", as well as the 2017 "Thor 3: Ragnarok", "Justice League", "Murder on the Orient Express", etc., among which some of the hit movies have set a single box office of over 1 billion.
Source: National Film Agency
However, affected by the epidemic this year, many Hollywood blockbusters have chosen to postpone and change their files. Marvel Universe Films announced their bid farewell to 2020. Disney's two new films "Out of Control Players" and "Tragedy on the Nile" Also announced the withdrawal recently. Although there are many imported films released in China in November, most of them are re-released films with relatively average reputation, and their contribution to the overall box office is limited.
For example, the Hollywood film "Hellboy: The Rise of the Blood Queen" released on November 9th, the first day of the film accounted for 36.78%, and the box office was 13.1261 million yuan. From the data point of view, this blockbuster was originally expected to boost the movie market. Did not attract too many viewersWalk into the theater. The reason for
is that most netizens concluded that "the quality of the film is not good enough." In addition, the film was released in North America in April last year, and the word-of-mouth of the film has already matured in advance.
"Hellboy: The Rise of the Blood Queen" Douban score screenshot
Is it possible for domestic films to "explode"?
After losing the Hollywood blockbuster, the November box office task fell to the head of the new domestic film. In fact, in the past few years, some domestic films have counterattacked during this period by virtue of word of mouth, such as "The Unknown Person" in 2018 and "You are the Younger" released at the end of October 2019. 2" became the box office champion in November.
Then in November this year, is there such a hot style?
At the beginning of November, the domestic film "The Wind and the Waves" was released. The producer Don He once said in an interview, "This year because of the absence of imported films, we feel that "The Wind and Waves" is also responsible for making some contributions to the market."
"The Wind and the Waves" tells the story of the protagonist Song Hao who was forced to flee his hometown due to an accident, and returned to his hometown for funeral after fifteen years, but unexpectedly discovered the truth of the year. The lead actors Zhang Yu and Song Jia both contributed performances praised by the audience. , This film appeared divided word-of-mouth reviews, and did not achieve "explosive" box office results.
poster of the movie "The Calm Sea"
Beijing Universal Art Cinema Management Co., Ltd. general manager Zhu Teng said, "In fact, there is no off-season in the studios, mainly due to lack of films and too few blockbusters." According to data from the China Film Distribution and Exhibition Association, The number of new films released this week has reached 18, which is actually quite a lot, but the lack of commercial films may still be difficult to drive the box office substantially.
Among them, "The Hot Blood Choir" tells the conductor Yan Zilang (played by Andy Lau) led a group of "waste wood" students to learn chorus from scratch and face the setbacks and challenges of life together, but this musical drama also Faced with the problem of a narrow audience, as of 20 o'clock on the 12th, the pre-sale box office of the film was about 1.15 million on the first day; "Hot Air Balloonist" was released overseas in September last year, with a moderate reputation, and the pre-sale box office was about 620,000; The relatively good pre-sale data is the animation "Wang Wang Team's Super Power Rescue", which is expected to bring some heat in the children's film market.
movie "Hot Blood Choir" poster
Many people pin their hopes of boosting the box office on the "De Violence" and "One Second" released at the end of November.
The starring actors of "De-violence" are Wang Qianyuan and Wu Yanzu. "The actors of "De-violence" seem to be more attractive, but they are afraid of being a third-rate story of a first-class actor. If word-of-mouth, it is expected to last about 3 weeks." Zhu Teng said.
posters of the movie "De-violence"
"De-violence" has been announced to be released on November 20, avoiding direct competition with Zhang Yimou's new film "One Second", but with a similar theme to "Returning". "Seconds", whether it can attract young people who are the main movie viewers into the theater, still has to wait for the evaluation after the release.
The crowded Lunar New Year stalls and the Spring Festival stalls
are located after the National Day stalls and before the Lunar New Year stalls. There are no holiday blessings. From historical data, the theaters in NovemberIt is not considered a hot period, and affected by the epidemic, this number may be even lower this year. The forecast report released by
Tuopu Data shows that if there is no major production film airborne in the near future, the deserted situation of the market may continue to the Lunar New Year schedule in December. Some analysis of
mentioned the concept of "scheduled superstition". Corresponding to the "calm" in November, many large-scale commercial films are stationed in this year's Lunar New Year file and next year's Spring Festival file.
2020 Lunar New Year film "want to see" competition pattern. Source: Lighthouse Research Institute
The epidemic and the recovering film market have increased the concerns of film and television companies in choosing schedules. Many films bet "treasure" at the end of the year and the beginning of the year, hoping to attract audiences in the atmosphere of the New Year. , Get more box office. In the few days from December 24th to New Year’s Day, there will be film episodes such as "The Bomb Disposer 2", "Do you still love me tomorrow", "Qing Ya Collection", "Send You a Little Red Flower", "Warm Hug" Released.
And next year’s Spring Festival file can be described as "the strongest and most congested in history". Up to now, 8 films have been arranged for the Spring Festival file in just a few days. In the future, a large number of new films may be announced. This also gives The film arrangement of the cinema brought a lot of challenges.
2021 Spring Festival movie posters
The slightly deserted November movie market is in desperate need for high-quality and high-reputation blockbusters to detonate. At the same time, whether this period of time can provide the industry with another perspective: the cooling off period may be another Chance of entry?
(responsible editor: Li Si_NBJ11322)
