Adidas adidas
Adidas is a German brand, headquartered in Nuremberg, Germany, founded by two brothers, founded in 1928. The three-stripe logo is inspired by the athletic track.
is divided into sports performance series, sports performance, sports classic series originals (clover) and sports fashion series adidas NEO (three sub-brands: Y-3, SLVR, adidas)
Nike NIKE
Nike is an American brand whose name is derived from Greek mythology. The goddess of victory in Niche (Nick), the gogo logo design inspiration is a barmaid's creativity, symbolizing speed.
NIKE sub-brands include: NIKE360, Air Jordan, NIKE Golf, Air Max, NIKE Shox, NIKE sb, NIKE Pro, Nike Dunk, Air Force, Nike Sportswear, etc.
So, what are the main differences between Nike and Adidas?
brand concept:
look at the most classic slogn of the two.
Nike: Just do it
brand promotion philosophy is: do what you want, the meaning is to show your personality, brand personality: challenge, enthusiasm, confidence.
With the success of NIKE, JUST DO IT has become the embodiment of the American spirit like Coca-Cola.
Adidas: Impossible is nothing. (In 2011, Adidas slogn has been replaced by adidas is all in, but it feels not as good as the previous classic.)
means that there is no best in the sports field, but better; brand personality: fashionable, modern and cool.
Product advantages:
Adidas wins by design, its design is novel and unique, and is committed to leading the trend in the sports field, while Nike wins with technology and makes shoes more comfortable. It is committed to improving sports performance for professional athletes.
Core products:
Adi’s core products:
football shoes, jogging shoes, billiard shoes, basketball shoes, casual shoes;
Nike’s core products:
basketball shoes, tennis shoes, running shoes, aerobic outdoor sports shoes, golf shoes hiking shoes.
core technology:
Nike (Nike), everyone must be the most familiar air cushion. Nike's air cushion technology has always been the main feature of all kinds of sports shoe configurations. From the first pair of air cushion basketball shoes Air Force 1 to the famous Air Jordan series, various types of air cushion technology have dazzled many consumers.
Adidas (Adidas):
is the most classic and has been used until now the technology is the millennium unchanged adiprene + and adiprene shock absorber, the former emphasizes rebound, the latter emphasizes cushioning. Of course, after the BOOST outsole came out, it should now be the most superior shock absorption technology of ADIDAS.
To put it bluntly, the difference between the two footwear technologies is mainly: Nike relies on air cushions, and Adi relies on cushioning rubber.
Marketing:
adidas (Adidas): technology pioneer, not letting go of major sports events
In the early days, adidas actively sponsored major sports events such as the Olympics, which made adidas an unparalleled advantage in the sporting goods market in the early days , Become a world-class brand of sports goods
Since then, in the 1970s, civilian sports have become a trend. Adidas is limited by not investing in unfamiliar fields, or focusing on professional sports shoes. The opportunity to let go is seized by Nike, adidasAs's status was challenged and was finally caught up by Nike in the late 70s.
Nike (Nike): aims at top superstars and has achieved great success in the basketball field.
accounted for about 50% of the US market share in 1980, initially surpassing adidas as the top spot in the US sports shoe industry. Since then, Nike began to implement active marketing activities. Unlike adidas's marketing strategy for sponsoring global sports events, Nike focuses on sponsoring individual athletes, signing top athletes, and placing greater hope on athletes' success and exemplary performance inside and outside the stadium.
However, for ordinary sports enthusiasts, as well as ordinary people, the difference between the two is not too big, it is nothing more than the benevolent see the benevolent and the wise. The important thing is that you can buy cost-effective shoes and equipment you like.
Suer Sports Running 6.18 special, brand equipment shocking specials, must-buy for chopped hands, Nike equipment starting from 199! Interested children's shoes can poke "learn more" to enter the event page to purchase!
