Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset

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Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset - Lujuba


/ Xu Lu


If it were not for this epidemic, it might be difficult for us to understand what a "community of human destiny" is. Just like the British sociologist Martin Albrough who authored "China's Role in a Community with a Shared Future for Mankind" recently said:


Response to major public health events such as the new crown pneumonia epidemic requires the collective wisdom and cooperation of all mankind, highlighting the construction The importance of a community with a shared future for mankind.


One of the most eye-catching is the Chinese companies that did their best to shoulder their social responsibilities before the epidemic.


Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset - Lujuba


At 10 o'clock on February 19th, the "China-US Novel Coronavirus Scientific Research Expert Group" held its second video conference in Guangzhou. During the meeting, the three parties conducted nearly three hours of exchanges and discussions on rapid detection and diagnosis of new coronary pneumonia, clinical treatment, drug screening, and vaccine research. The three parties are the Guangzhou Institute of Respiratory Health led by Academician Zhong Nanshan, Harvard University , and the Evergrande Group we are familiar with.


In the future, the expert team will carry out scientific research cooperation in ten areas such as virus traceability, transmission route, and animal model establishment to overcome coronavirus . As the general coordinator, Evergrande Group has decided to provide 800 million yuan in funding to support scientific research in five years, of which the first phase of 200 million yuan has been in place.


Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset - Lujuba

on-site video conference


Evergrande is not an isolated case. Under the epidemic, all enterprises are trying to make contributions in different ways.


is first of all "donations". According to interface news statistics, as of 24:00 on February 20, 2020, the total national donation amount is about 18.6 billion yuan. There are 30 companies with donations of 100 million yuan or more, 421 companies with donations between 10 million and 100 million yuan, and 868 companies with donations between 1 million and 10 million yuan.


also has three major communication operators that provide free and open meeting systems for the people at home, as well as DingTalk, Feishu, and ZOOM that provide online meetings and collaborative office platforms, taking care of the inevitable learning and office needs during the epidemic.


and some "rich" not only contribute money, but also contribute. For example, mobile phone manufacturers OPPO and vivo, which each donated 30 million yuan, silently assigned many of their own workers to other companies to support the production of masks, and they did not publicly acknowledge until they were exposed by netizens. The most impressive thing about


should be the vigorous "enterprise crossover" during this period. This week alone, two companies we are familiar with have crossed the line.


Luckin Coffee’s newly-added series of business scopes include “medical equipment” and “retail pharmaceuticals”; Gree invested 20 million to establish a medical technology company, whose business scope includes Class II protective equipment for medical staff, Design, manufacture and sales of UV disinfection equipment and other supplies.


Although these two companies have not made any clear statements, the footsteps of the "first movers" basically tell us everything.


Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset - Lujuba


, 17 years ago, for the emergency production of masks against SARS, Hongdou Co., Ltd., this time transformed their 100,000-level purification workshop into a medical production workshop dedicated to the production of medical disposable protective clothing, providing about 200,000 pieces Monthly production capacity. These products are uniformly allocated by the government and are not sold externally.


sounds like an incredible car company, is the main force of this "crossover". SAIC-GM-Wuling, in conjunction with its upstream supplier De Forte, produces approximately 1.7 million masks a day for unified deployment by the Guangxi Autonomous Region government.


BYD 's wholly-owned company in Shanwei, Guangdong has changed its business scope, added disinfectant products, and plans to increase its mask business. By the end of this month, BYD will probably reach 5 million masks and 50,000 bottles per dayThe capacity of the disinfectant.


Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset - Lujuba


and Apple’s largest contract factory in China and a large labor force Foxconn have also begun preparations for the production of masks. Foxconn produces masks mainly to meet the needs of its own companies and to meet the daily mask needs of all Foxconn employees, which is to help society solve the mask needs of millions of people every day.


It can be said that these companies "coincidentally" greatly alleviated the shortage of protective clothing, masks, disinfectant alcohol and other materials.


Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset - Lujuba


But this is said to span 64 industries and involve more than 3,000 companies. It is inevitable that it will bring some doubts. Some people are skeptical about cross-border companies, believing that cross-border companies may be unable to produce qualified products due to lack of hardware or insufficient capabilities.


But in fact, it is not difficult to find that most of these cross-border companies already have production sites that meet the regulations, and some have experience in producing related products. For example, the raw material polypropylene used by Deford to produce sound insulation cotton is also used for masks. The required raw materials.


And one company is not enough, can we still collaborate. Sinopec called out on Weibo, "I have a meltblown cloth, who has a mask machine?" If there are surplus mask machines, they are willing to accept. If the manufacturer is short of raw materials, they are also willing to deliver it to the door.


Some people also think that many cross-border epidemic prevention materials companies are trying to make money on the air, get a handful of them, or take the opportunity to transform and expand... In short, it is a word, not kind. During the


epidemic, the state has imposed greater supervision over the sales prices of medical prevention and protection products, and it is too difficult to make a fortune at this time. The profit of masks is not high. It is not a good business to purchase equipment and train workers to produce masks for this epidemic. It is not a bad thing if


Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset - Lujuba


can innovate in public welfare and create new business opportunities.


such a huge "cross-border", it is inevitable to bring misunderstanding. We can wait for the follow-up, just like doing charity, a huge donation, you can think that the other party is doing a show, but when he tirelessly try his best to help, you can see his sincerity.


Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset - Lujuba


2020 Nian 1 24, Hengda donation 200 million yuan to Wuhan epidemic;


February 1, Hengda donated 50 tons of vegetables to Wuhan epidemic;


February 10, Hengda announced Recently donated 100 million yuan in cash to the Chinese Academy of Medical Sciences to support the establishment of an "antiviral innovative drug research fund" to accelerate the research and development of innovative drugs;


and this time Evergrande Group decided to be the "China-US Novel Coronavirus Research Expert Group" The provision of 800 million yuan to support scientific research means that its total donation for the epidemic exceeded 1.1 billion.


Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset - Lujuba


The importance of scientific research linkage in the fight against the epidemic is self-evident, and the "China-US Novel Coronavirus Scientific Research Expert Group" was able to get the rapid response and support of Harvard University back 7 years ago.


In 2013, Evergrande and Harvard University jointly established three scientific research centers, namely the Immunological Disease Center, the Green Building Center, and the Digital Science Center, dedicated to scientific research and industrial development in the fields of health care.


has the foundation of this friendship, coupled with Evergrande’s persistence in people’s livelihood and responsibility, the boss Xu Jiayin personally linked the line and sent Evergrande President Xia Haijun to Boston, USA.


Evergrande's anti-epidemic revelation: Persevering charity can become a corporate reputation asset - Lujuba


This time, Harvard University has integrated Harvard Medical School, Reagan Institute, Massachusetts General Hospital, Brigham and Women’s Hospital, Dana-Farber Cancer Institute and other top resources, together with Guangzhou Respiratory Health Research Institute to fight the virus.


Every disaster is a test for the enterprise. Many companies always talk about social responsibility, but it is difficult to say clearly what they can do and what they have done. And this time a major public health emergency has given us a clearer understanding of the "community of human destiny", and it may also be an opportunity for companies to prove themselves.

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