reporter Xiao Caiwei/Taipei report
Singapore Live Nation announced on the 14th that its subsidiary Ticketmaster formally acquired Taiwan's Tixcraft extension ticketing system, and launched Ticketmaster in Singapore to expand its Asian territory. Faced with the upcoming launch of the new ticketing system, this news also made many fans worried about rushing tickets quite flustered. However, Live Nation responded to "ETtoday Starlight Cloud", and the Tuoyuan ticketing system will not be directly replaced in a short time.
Ticketmaster officially acquired Taiwan's Tixcraft extension ticketing system. (Photo/Live Nation provided)
Ticketmaster is one of the world's largest ticketing systems, processing more than 500 million tickets each year, and continues to expand its business and market share worldwide. Asia's growing live entertainment industry and large venues are undoubtedly key areas. After entering the Singapore Sports Hub in December 2019 and becoming one of the three ticketing systems that local organizers can choose from, on the 14th it announced the acquisition of Taiwan's Tixcraft extension ticketing system.
However, because many concerts now use the Tuoyuan ticketing system to buy tickets, fans are worried that they are not familiar with the new system, which may increase the difficulty of getting tickets. In response to this Live Nation’s response to "ETtoday Starlight Cloud", the two systems may be merged or integrated in the future, but the Tuoyuan ticketing system will not be directly replaced at this stage, and there will not be much change in a short time. If there are other systems in the future The plan will be announced further.
Ticketmaster has a "consumer resale" function abroad, and does not need to be sold at the original price. (Photo/Retrieved from Ticketmaster)
In addition, some fans are worried that Ticketmaster has a "Resale" function overseas, which means that you can sell your own tickets without the need to sell them at the original price. Although foreigners are accustomed to their ideas, they are commonly known as "scalper tickets" in Taiwan. Some fans of
are worried that it will promote scalping, and Live Nation responded to "ETtoday Starlight Cloud": "Our goal is to introduce some good features that are currently mainstream in foreign countries and are not popular in Taiwan, such as electronic tickets, but they are not suitable. The functions of Taiwan’s customs and conditions will also be deleted as appropriate.”
