Medicine advertisements have existed in ancient my country. Some pharmaceutical advertisements are both industry-specific and interesting.
Make use of celebrity effect for medical advertising. Yan from Lin'an in the Southern Song Dynasty worked as a doctor and opened a small drugstore to treat dysentery. There were not many patients. Once happened to encounter Song Xiaozong suffering from dysentery for a long time, he was called into the palace. After Yan cured the emperor's dysentery, the emperor was overjoyed and awarded him a "defense" and a golden mortar. Therefore, the Yan family advertised the medicine of "Golden Chujiu Strict Defense", and the drug store became famous ever since.
There is also a gynecologist Chen Yi, because he cured the disease of King Kang Zhao Gou, King Kang rewarded the "Yu Qian Luo Fan". The descendants of Chen Yi later spread all over Zhejiang. The heirloom "Yu Qian Luo Fan" could not be separated, so later generations erected a wooden big Luo fan in front of their respective doors as a medical advertisement. "Da Fan Chen" spread throughout Zhejiang. Enduring for a hundred years.
Use industry couplets for medical advertisements. There is a doctor named Cheng Daozhou. He wrote a couplet in his pharmacy: "I hope everyone is healthy; why don't I be poor alone". Wen is like his own person. From the joint language, people realize that Mr. Cheng must be a doctor with kind heart, noble medical ethics, and generosity. Therefore, there is a constant stream of people seeking medical treatment. (Week forward)
