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After a series of accurate revelations, the iPhone 12 series mobile phones actually have not much suspense. The product classification of the iPhone 12 this time is consistent with the previously reported information. It is divided into four styles. The is the 5.4-inch iPhone 12 mini, the 6.1-inch iPhone 12 and iPhone 12 Pro, and the 6.7-inch iPhone 12 Pro Max. All models use OLED screens, and LCD screens have to say goodbye to us.
. Interestingly, after the launch of the iPhone, the host spent a long time introducing the 5G network and its advantages, but Chinese consumers can laugh it off.
Why? Quite simply, 5G has been basically popular in the Chinese market, and smartphones ranging from 1,000 yuan to 10,000 yuan have already supported 5G. Another interesting thing about is that , Apple, and mentioned their partner Verizon when introducing 5G, but it’s not easy to say that although Verizon is the number one operator in the United States, it is really not very good in terms of 5G coverage.
Alright, let's get to the topic.
iPhone 12
What surprised us was that Apple introduced the iPhone 12 first. According to previous revelations, there is actually a lower-position iPhone 12 mini under the iPhone 12. However, Apple also introduced the iPhone 11 first at the press conference last year. Perhaps this is to show the identity of the iPhone 12 as an "orthodox sequel."
Alright, let us pretend to be completely unaware. From the official renderings of , you can see that the iPhone 12 has indeed changed its design. In the words of Witkey, editor of Ray Technology, it is "just the same as the iPhone 4." After many years of , Apple once again abandoned the "arc", the frame design is no longer round but adopts the straight edge design like the iPhone 4. Regardless of whether the grip feel will change, but the value of the face does have a different flavor. .
and then the screen changes, but Apple spent a little time here to introduce the new iPhone 12 screen, to be precise, a new screen panel. Apple calls the brand-new screen panel "super-ceramic panel". The specific principle does not need to be known. We only need to know. Apple said that the "super-ceramic panel" has 4 times higher resistance to damage than traditional glass panels (from Falling from the pocket is less likely to break).
In addition, we noticed that the iPhone 12 screen is absolutely "flat", even without a 2.5D arc, we can finally stick the film at will.
Next is the 5G part, one word summary, fast, fast, super fast. But everyone needs to pay attention. The speed mentioned at the press conference (download 4Gbps and the like) refers to the speed of the millimeter wave 5G network in the United States. There will definitely be corresponding changes in China. Here we don’t want to popularize science Sub-6GHz and The difference between millimeter wave 5G, everyone knows that the information at the press conference is "for reference only".
Then Apple introduced the A14 processor again, and Apple did notIt is mentioned whether there is any change in the A14 processor on the mobile phone (referring to the increase in frequency and so on), the simple summary is "very good", "first in the world" and so on. In terms of data, the A14 processor is built using a 5-nanometer process, with 6 CPU cores and 4 GPU cores. NPU is more terrifying, with 16 cores. In terms of performance improvement, CPU performance has increased by 50%, GPU by 50%, and NPU can be increased by 80% (we will test it to see the actual results at that time).
as the "benchmark" in the series, the iPhone 12 camera module has also been upgraded. However, I am not referring to the hardware. On the hardware, the iPhone 12 is still a dual camera (dual 12MP), the main camera is a 7P lens, and the aperture is quite large to f/1.6. The upgrade mentioned here is that the iPhone 12 uses the powerful performance of the A14 processor (mainly NPU) to achieve better computational photography. It now officially supports the night scene mode, and the daily shooting performance (such as HDR, etc.) will be better. it is good.
But there is one thing to say, as far as the strength of the Apple camera is concerned, the lower limit is high enough but the upper limit is estimated to still be unable to compare with the domestic camera king, of course, we will also test the specifics.
For other points that need to be inserted, Apple will launch a magnetic charging device "MagSafe" for the iPhone, which will make charging methods more diverse, and it can be charged through the protective case, which is really cool. As for why Apple wants to research new charging accessories, it is very simple. All iPhones of this generation are no longer equipped with data cables and charging heads.
Subsequently, Apple quickly announced the iPhone 12 mini, a small screen mobile phone based on the iPhone 12. As we all know, we can think that the iPhone 12 mini is the reduced screen version of the iPhone 12. Detailed analysis), the other hardware configuration gap is not big. In addition, the price of the iPhone 12 mini is the biggest highlight of the iPhone 12 mini. It has officially replaced the original iPhone 11 as the cheapest one of the new generation of Apple mobile phones. The price is only 699 US dollars, while the National Bank’s pricing is 5499 yuan.
iPhone 12’s positioning has risen by a notch, the US price is 799 US dollars, national bank price is 6,299 yuan . It should be noted that the iPhone 12 standard version can be pre-ordered on October 16th. The release date has not been announced, but according to the news, it should be October 23rd. Although the iPhone 12 mini is very fragrant, it will not be pre-ordered until November 6. The official sale date has not been announced.
is the more Pro iPhone 12 Pro series
Even if we pretend to be unaware, we must have guessed that the iPhone 12 series will launch the "Pro" series. Sure enough, Apple officially launched the iPhone 12 Pro series mobile phones, but unlike the previous iPhone 11 Pro series, the iPhone 12 Pro and iPhone 12 Pro Max are different in function, not just "the screen gets bigger".
But let’s first talk about where the iPhone 12 Pro has been upgraded. Xiao Lei looked at it and finally discovered a few points: 1. The iPhone 12’s aluminum alloy frame was changed to a stainless steel frame with PVD processing technology; 2. Big but also better. For example, the resolution has been further increased, and the maximum brightness has gone to 1200 nits, which is probably one of the best screens in the world.One; 3. The camera is further improved, the dual camera to three camera is the most obvious feature, but in fact still photography and dynamic video functions have been upgraded.
Or it can be more straightforward: the biggest upgrade of iPhone 12 Pro is basically on the camera. If you buy iPhone 12 Pro, please have a creative heart.
The "differences between Pro and Pro Max" mentioned above are actually mainly reflected in the rear telephoto lens. The rear telephoto lens of the iPhone 12 Pro is equivalent to 52mm, which can achieve 4x optical zoom; the iPhone 12 Pro Max rear telephoto lens has an equivalent focal length of 65mm, which can achieve 5x optical zoom. Then, except for the screen differences, the two phones have the same functions.
Back to the biggest feature of the iPhone 12 Pro series models, there is nothing more than a step closer to the ability to calculate photography. Apple said that this is the result of using better camera hardware and better processors. In order to meet the needs of advanced users, the iPhone 12 Pro series has added support for Raw format photos, officially named "Apple ProRAW".
For RAW format photos, friends who know photography must know that it is a photo format that retains all the original light information, and the post-production space is much larger than our common JPG photos. Although many flagship smartphones already support shooting and saving in RAW format, this is the first time it has been put on Apple.
For iPhone, it is not easy to output RAW format photos, because all three imaging lenses of iPhone 12 Pro series phones support Deep Fusion technology, but Deep Fusion is an image post-processing technology, and it is logically not included in RAW format files. of. However, the genius Apple solved this problem, and the answer is "Apple ProRAW". The related principles of
are limited by space and will not be repeated here. Simply put, Apple's ProRAW files include Deep Fusion processing effects, and both can be combined. And ProRAW files can be processed in Apple mobile phones, or third-party software can also be, in short, the compatibility is very good.
In addition, the iPhone 12 Pro (maybe only iPhone 12 Pro Max) is very powerful in taking pictures, that is, it supports the SensorShift function. The specific principle is not popular science. The function is to improve the fineness of the image and super anti-shake The technology has the same effect.
At the same time, the iPhone 12 Pro series mobile phones also have a very big improvement in video recording, and can even shoot Dolby Vision HDR video up to 60fps; at 4K resolution, it can also shoot 60 frames of video, compared to previous generation phones. It is indeed a good improvement.
There is nothing to say about other things. The size of the mobile phone will change and the battery life will be much better, but from the official website, it seems that it is not much better than the previous generation of the same grade mobile phone. In fact, the iPhone 12 Pro series also has a fourth "camera", but its real body is a "lidar camera", which is mainly used for surveying and mapping and assisting focusing, and does not participate in imaging.
In terms of price, it’s surprising that the pricing of the iPhone 12 Pro is even lower than the previous one. iPhone 12 Pro starts at 8499 yuan, and iPhone 12 Pro Max starts at 9299 yuan, everyoneChoose according to your needs. As for the flagship release, the iPhone 12 Pro will start pre-sale on October 16, while the pre-sale time of the iPhone 12 Pro Max will have to wait until November 6.
The upgrade rate is good, but it varies from person to person. From Xiao Lei’s point of view, all iPhone 12 phones have indeed upgraded, at least in terms of 5G and design. In fact, Xiao Lei knows that many users who are using iPhone 8 or earlier iPhones are waiting and watching. They will resist not buying iPhone XS and iPhone 11 series phones just for the emergence of 5G iPhone.
To be honest, the role of 5G at this stage is indeed not great. It is not an exaggeration to say "not strong", but for potential users of the new iPhone, what they want is a product that can be used for several years, so Support for 5G is essential. iPhone 12 not only improves signal performance, supports 5G, but also has a certain upgrade in design. There is no doubt that this is the "preferred choice" for the old iPhone users with a large base.
But from another point of view, if you are not the owner of the old iPhone and do not care about using 5G at this node, then the iPhone 12 series phones are indeed a bit lackluster. In the final analysis, although the iPhone 12 has switched to a new design language, the changes are not too obvious, and are far from the "shock" when the iPhone X was released; the function can be regarded as a regular upgrade, and the battery capacity has dropped. (To be confirmed) In essence, you are still "squeezing toothpaste", and you don't even have a high screen... If you are not in a hurry to change your phone, then there is actually no reason to "must buy" the iPhone 12.
What's interesting is that in the past few years, every iPhone public opinion has divided into two factions, optimistic and not optimistic. But from the perspective of sales, as long as the iPhone is not priced wildly, it can basically achieve "big sales." Xiao Lei believes that there should be no problem with the explosion of iPhone 12 series.
If you decide to buy an iPhone 12 series mobile phone, then the first recommendation is still the iPhone 12 mini. The reason is nothing but cheap. If you are concerned about battery life, then the iPhone 12 standard will be a better choice. As for the iPhone 12 Pro and Pro Max, as we said, before buying these two phones, please confirm whether you have a strong creative enthusiasm. If you buy a mobile phone camera just for scanning codes, then it is true It's overkill.
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