Eat fruits, drink red wine, watch TV, listen to music, buy trendy products, and experience the overall home improvement solutions provided by Gome. You can get in touch with your favorite products in eating, drinking, playing, and having fun. All of this will Realized in the Gome Living Hall. It is reported that the Xi'an Gome North Second Ring Super Experience Store and Tieling Gome "Home·Life" Experience Hall will be grandly opened on December 21, providing more and more consumers with a high-tech and fashionable shopping experience.
Up to now, Gome's large-scale comprehensive experience halls have been located in Harbin, Tianjin, Chengdu, Chongqing, Guangzhou, Shanghai, Xi'an and other cities, covering areas that have radiated across the country. Under the guidance of the "Home·Life" strategy, Gome is working hard to create a one-stop shopping experience for consumers, and promote the implementation of the "Home·Life" strategy through new retail samples.
Since the opening of the Black Swan Living Museum on Harbin Central Street in August this year, Chengdu Gome Tianfu Interchange Life Experience Center, Chongqing Gome Nanping City Plaza "Home·Life" Experience Center, Chongqing Gome Shapingba Experience Center, Tianjin Gome Fu’an Avenue Store, Shanghai Gome Yishan Home Decoration Experience Hall and Xi’an Gome TV Tower Super Experience Store have opened successively. The hall covers traditional home appliances, home improvement, department stores, supermarkets, theaters, e-sports games, Internet cafes and other businesses, and continues to introduce smart, home improvement, Home furnishings, lifestyle products, and other experiential fashion products, and new services such as "Integrated Cabinet and Electricity", "HVAC/Central Air Conditioning", "Home Decoration Business", and "Kitchen Space" will also be added.
Gome has also built a data center, which accurately depicts user portraits by collecting consumer trajectory data in stores, and at the same time links home appliances through IoT technology to form cross-brand and category interconnection, giving consumers more than expected , Intelligent full life cycle service.
Gome’s senior vice president of retail Ma Hailin said, “Under the new retail trend, Gome adopts the “experience first, then buy” approach to provide consumers with a brand new shopping experience where consumers can see, listen, touch, and use their body to judge product functions. In the future, Gome plans to transform all offline stores in core areas of first- and second-tier cities into comprehensive stores integrating shopping, entertainment, leisure, catering and other business elements, accelerating the strategic transformation to'home·life'. Let consumers truly realize a one-stop consumer experience."
Industry insiders pointed out that with more than 30 years of retail experience, Gome aimed at user needs, and relied on the shared retail business model, and put forward the "home·life" strategy at the right time, which successfully promoted the further development of the retail industry. The transformation and upgrading of Gome’s “Home Life” Experience Center, which integrates diversified entertainment scenes, is a typical representative. In the development process of new retail, Gome has always been at the forefront of the industry.
According to reports, in the upcoming 32nd anniversary celebration of Gome on December 21st, Gome will unite Haier, AO Smith, Opal, Huawei, Gree, TCL, Skyworth, Hisense, Sony, Midea, Changhong, Angel and many other high-quality brands. , Giving great benefits online and offline simultaneously.
