Downsizing is a difficult choice, but increasing profits is a bigger problem.
Today (April 30), as some NEEQ companies have expressed that they are affected by the epidemic and will postpone their financial report disclosure to June, most listed and listed companies have released their 2019 annual reports.
From these reports, we can further observe the operating conditions of companies in various fields of the entertainment industry. Sanwen Entertainment will continue to publish a series of analysis articles. Search for "did you make money" on the 3wyu.com website to review the past.
Animation production and distribution revenue accounted for more than half of the total revenue of some companies in 2019 (Note: Toys and derivatives sales accounted for more than 90% of the total revenue of the elite animation, rental property income accounted for 61% of the total revenue) Digital and other companies, the main source of income is no longer animation content or services)
In 2019, among the 16 companies we have counted as animation-based companies, 9 have reduced their employees, and 2 companies have current employees at the end of 2019 and the beginning of the year. The number remains the same, and four increase in staff.
This means that most animation companies will continue to lay off employees in 2019 to reduce expenditure (Reviewing the situation in 2018:
annual revenue of over 100 million yuan: need a lot of accumulation and a little luck
animation companies with annual revenue of over 100 million yuan, in fact, still There are many. For example, Xuanji Technology, Dream Animation, Two Ten Tens, etc., the annual revenue figures are all in 100 million yuan. However, this article still uses companies that disclose more performance figures as an example.
In 2019, he created "Nezha The Cocoa Animation and October Culture of "The Devil's Child" have also entered the club with a revenue of 100 million yuan.
As of the end of 2019, Guangguang Media still owes Cocoa Animation and October Culture’s accounts payable 480 million and 120 million respectively.
Relying on "Bears" and the well-known Huaqiang Fangte of Fangte Paradise, this year he also bought a piece of land (with a land area of 3012.5 square meters) in Nanshan District, Shenzhen for 974 million yuan (excluding tax).
Huaqiangfang In particular, the animated film "The Original Era of Bear-Haunted" released in the Spring Festival in 2019 won box office of 714 million yuan, "Bear-Haunted Monster Project", "Bear-Bear Gang" and other works went online, "Blooming Ladybug Girl" and "Space Rat The launch of new IP such as "One Family" made its digital animation revenue in 2019 reach 402 million yuan, an increase of 25.88% year-on-year.
In contrast, Huaqiang Fantawild’s revenue from theme parks in 2019 was 4.32 billion yuan. Maybe we should say This is a cultural tourism company rather than an animation company.
is headquartered in Zhengzhou, Henan Province. York Animation has a revenue of more than 100 million yuan in 2017-2019 (if not specified, the amount in this article is in RMB).
York Animation 2019 Revenue category constitutes
In 2019, York Animation’s film and television animation revenue was 55.03 million yuan, of which a large part came from animation exports. The sales amount from Italian Mondo TV reached 27,825,600 yuan.
In June 2016, York Animation signed a contract with Mondo TV and will The international distribution rights (except for Greater China and Canada) of "I Am an Inventor" are authorized to the latter. The agreement period is from the date of signing the contract to December 31, 2022, and the minimum amount of royalty income is 25 million US dollars. 2019 In October 2010, York Animation signed a contract with Mondo TV to produce 104 episodes (11 minutes per episode) for the latter at a price of 6 million US dollars. The income other than
animation accounted for nearly half of York Animation’s total revenue. Among them, software services accounted for 25.86%, and other revenues accounted for 19.15%.
software services revenue mainly comes from subsidiaries that focus on facial recognition technology Henan Zeguang Information Technology Co., Ltd. provides access control and security products; other income includes technical service income, mainly to provide customers with information technology services and product development consulting services.
York Animation’s revenue from animation in 2019, the amount and proportion have become smaller.
In addition to animation, software, children’s playground, technical services, York Animation alsoExpanding other income. For example, it used to invest 5 million yuan in Zhengzhou Qianbaishi Stage Equipment Leasing Co., Ltd., but because the latter has not gone through the procedures for industrial and commercial changes, the investment has been recovered; another example is the contract with Henan Jardine Urban Construction Development Co., Ltd., and the two parties must strategically cooperate, Integrate resources and production capacity advantages to create a new brand of cultural tourism real estate.
In 2019, York Animation included nearly 7 million yuan in government subsidies included in the current profits and losses, of which more than 100,000 yuan included:
unemployment insurance stabilization subsidies of 592,800 yuan, intellectual property awards of 105,000 yuan, and special funds for scientific and technological enterprises after R&D expenses. 1.35 million yuan, 200,000 yuan for the cultivation of intelligent manufacturing software enterprises, 900,000 yuan for the central cultural industry development special fund, 772,000 yuan for the cultural industry development special award fund, 1.06 million yuan for the original animation broadcast award for the cultural industry development special fund, cultural industry Special funds for the development of the national cultural export key project of 390,000 yuan, the central foreign economic and trade development special fund of 167,900 yuan, the provincial high-growth service industry special guidance fund to support new cultural business projects of 1 million yuan, the enterprise cloud award of 100,000 yuan, and tax return 284,000 yuan.
government subsidies are one of the largest sources of income for animation companies. In the above statistics, the government subsidies included in the 2019 year of Dickson Entertainment, Dance Animation, Hippo Shares, Millennium Legend, Jiewai Animation, and Shengtian Cai also exceeded 1 million yuan.
Another company with an annual revenue of more than 100 million yuan, the wholly-owned grandson company Horgos Maimeng Film Co., Ltd., which is responsible for the animation sector of Senyu Culture, has only 8 employees. The operating income in 2019 was 144,152,400 yuan and the net profit was 81,112,400 In 2018, operating income was 103,979,676.92, and net profit was 65,712,500.63; in 2017, revenue was 38.947 million yuan, and net profit was 24,607,100 yuan. (
In 2019, Jiewai Animation’s video licensing business declined by 35.83%. The main reason was that according to the consultation draft issued by the State Administration of Radio, Film and Television in 2018, the licensing system will be implemented for the introduction of overseas audiovisual programs, although the consultation draft has not been officially issued by the end of 2019 Implementation, but various video sites have adopted a cautious attitude towards the procurement of overseas animation programs.
animation foundry, what are the other ways?
animation companies with annual revenue of more than 100 million are undoubtedly a minority in the industry.
from 2018 Shengtiancai, which had a staff reduction of 103 people at the end of 2019 to 81 people at the end of 2019, had revenue of only 5.5 million yuan in 2019; there were 63 people in town art and entertainment in 2018, and revenue in 2019 was only 1.32 million yuan, downgrading to 14.
盛天彩In 2019, efforts were put into the research and development of mobile games, and the revenue mainly came from the undertaking of the "China Yinchuan Cultural and Creative Festival Competition" held by the Yinchuan Bureau of Culture and Broadcasting.
Shengtiancai's 2019 revenue classification
Shengtiancai's 2019 main customer situation
town arts and entertainment in The problem encountered in 2019 is that due to "market changes and other reasons, the company’s original animation OEM production business orders have been reduced, and the transformation to a higher level of mobile game art production, animation film production and other new customers’ business development has not yet been possible "Realized revenue", resulting in a year-on-year decrease of 96.6% in foundry revenue.
Town Arts and Entertainment's 2019 annual revenue classification
Among the 16 companies counted above, except for Maimeng Pictures, Jiewai Animation, York Animation, as well as Miaoyin Animation, Dickson Digital Entertainment, Yuntu Animation, Daqian Sunshine, Dance Animation, Hippo Shares, and Original Power.
From the perspective of the revenue classification and major customers of the top six, domestic animation companies are still facing costs. The problem of high income, low income, and a high degree of dependence on video platforms or game companies (the original motivation is under Aofei Entertainment, no specific information has been disclosed), and the road ahead is long.
Miaoyin Animation's 2019 income classification
Miaoyin Animation’s revenue mainly comes from its " Authorization of the content of "Guoxue Animation", including series such as " Zhonghua Disciple Guidance ", "Fairy and Filial Piety Dragon" and other series
Miaoyin Animation's main customers in 2019
Dison Digital Entertainment's revenue in 2019, sales of equipment accounted for 73%, subsidiary Dison Animation's 2019 revenue of 9,159,337.75 yuan, and net profit of 916,859.96 yuan Most of the revenue of the annual business segment comes from art services and CG
Yuntu Animation's main customers in 2019:
Daqian Sunshine turned losses in 2019, and the income mainly came from the animation film contractor
Daqian Sunshine's main customers in 2019, "Jiang Ziya" and other animation film projects accounted for revenue The big
dance animation turned losses in 2019. The income mainly came from TV animation
. In 2019, the dance animation completed part of the production of the first season of "Star Change", a game company’s three-render two animation project, CCTV animation "Animal Chorus", Shanghai The production of the traffic promotion film "Lexing Family", the animation project samples of a well-known domestic animation and entertainment cultural industry group, etc., is currently in the production of the original CCTV drama "Panda and Luta", etc., and the Reading Group will be added in the second half of the year The full case production of "Shen Zang", and the mid-term production of "Mirror Twin Cities" in collaboration with Foch Film and Television, the full case "Chicken Skin and His Friends" of the original project of Juli Media, and various courseware productions of Xueersi And the production of NetEase’s preschool education projects.
Hippo shares in 2019 business classification revenue
Hippo shares in 2019 major customers
