holds the gun in both hands, looks ahead and makes aiming movements. A still from the movie "Wolf Warriors" fully shows Wu Jing's image of a tough guy. However, this still was used in an advertisement for the treatment of male diseases, and was accompanied by a slogan adapted from movie lines. Wu Jing angrily filed a lawsuit against Kunming Jundu 339 Hospital Co., Ltd., which issued the brochure, claiming more than 300,000 yuan. Today (September 16) morning, the Xicheng Court made a first-instance judgment on this case, determined that the hospital had violated Wu Jing's right of portrait and reputation, and compensated Wu Jing for economic losses of 100,000 yuan and 20,000 yuan for mental damage.
During the trial of this case, Wu Jing's lawyer submitted an advertisement called "Yunnan Men" that he obtained near the Kunming Railway Station in Yunnan last July. One page of the brochure used Wu Jing's stills in "Wolf Warrior", and was accompanied by advertising slogans such as "It only takes 7 days to bring your prostate back to a young state."
In addition, the line in "Wolf Warriors 2", "Those who offend China will be punishable even if they are far away" have also been changed to a slogan for the treatment of male diseases. The publication contains the address and website information of Kunming Military Capital 339 Hospital Co., Ltd.
Wu Jing believes that this behavior of Kunming Military Capital 339 Hospital Co., Ltd. can easily lead readers to mistakenly believe that he has received similar andrology treatment, or that he has a cooperative relationship with the hospital, which makes readers have a negative evaluation of him and is a serious violation His image rights and reputation rights are lost.
During the litigation process, Kunming Jundu 339 Hospital Co., Ltd. was summoned by a court announcement and did not appear in court to defend. After the trial, the court held that the address and website left on the cover of the brochure involved in the case belonged to Kunming Jundu 339 Hospital Co., Ltd., and it can be determined that the brochure was edited, printed and distributed by Kunming Jundu 339 Hospital Co., Ltd. Kunming Military Capital 339 Hospital Co., Ltd. violated Wu Jing's portrait rights by using Wu Jing's photos for commercial publicity and business promotion without his consent. In addition, the content of the brochure is about the treatment of male diseases, and the slogan is easy to mislead the public, causing the public to misunderstand that Wu Jing has received relevant treatment or that Wu Jing is the endorsement of the hospital, thereby reducing its social evaluation. Therefore, Kunming Military Capital 339 Hospital is limited The company also violated Wu Jing's right of reputation.
The Xicheng Court of first instance ruled that Kunming Jundu 339 Hospital Co., Ltd. publicly apologized to Wu Jing in a newspaper published in Kunming City, and compensated Wu Jing for economic losses of 100,000 yuan and 20,000 yuan for mental damage.
(Source: Beijing Daily Client)
