Nezha’s Devil Boy came to the world today, ushered in the 4.9 billion mark, and officially surpassed the wandering earth, ranking second in the total box office of Mainland China! However, compared with the domestic boom, the North American box office is more embarrassing, currently less than 3 million US dollars, only ranked 5th in 2019 non-Hollywood movies.
Compared with Nezha, the current number one non-Hollywood movie is Dragon Ball Super Broly. So, why is there such a big gap in the box office performance of Nezha's Devil Boy? Let Xiaoxin analyze it for everyone!
cultural differences
as a representative of Chinese mythological characters, the word Nezha is born with traffic. Whenever Nezha is mentioned, we think of a child who is stepping on the Hot Wheels, carrying Hun Tian Ling, holding the universe circle in hand. But for foreign audiences, they don't know who Nezha is. In addition to the personality of
, the lines are also embarrassing. There are a lot of Chinese-specific terms in this work, such as urgency, such as decree, such as letting you die. The first sentence is a well-known mantra, and the second sentence is a domineering response. But for foreign audiences, they don't have much understanding about this. In addition, in their view, Trump's humor is just a flat and straightforward statement with a different accent!
issued too hastily
"Nezha" The US distribution company is Well Go USA Entertainment. For this work, it did not produce a special English dubbing, but chose the method of subtitles. Although it saves time, it is not particularly friendly to American children. It’s hard to understand the animation, let alone take into account the subtitles!
In addition, this animation work has not been sent to the American Film Institute for classification review, so the label at the time of release is unrated. This situation makes many parents have great concerns when choosing movies. In addition, the places where Nezha is shown are more Chinese gatherings, not the support of the whole region like China!
has different types of preferences.
Although Nezha's story also has fierce fighting, the real highlight is the warm family affection. Nezha's mother is empathetic, even if she is overwhelmed, she has to sacrifice her life to accompany Nezha to kick the shuttlecock. Nezha's father is even more great, willing to use his life in exchange for Nezha's vitality. Whether it is fatherly or maternal love, or even the friendship between Nezha and Xiao Bailong, we feel that this is also the key to China's box office explosion.
However, for foreign audiences, they prefer anime movies with fierce fighting. For Dragon Ball Super Broly, who is ranked number one on the list, most of the movie is fighting, which looks very passionate and more in line with their tastes. Nezha is a disadvantage in this part!
Although Nezha’s foreign box office is not particularly good, I believe that every domestic partner is still very happy, because our Nezha has also begun to fly to the world, let more people know this Chinese Chen Tangguan little hero!
