Recently, the popular TV series "Ordinary Glory" on Youku was once praised by netizens. This is the most realistic version of the workplace drama I have seen. Not everyone in the workplace is sophisticated, but you are more. Ordinary people like me.
In the play, Jinchen Capital Manager Wu Kezhi has a sharp investment vision and worked hard, leading the four groups of employees to make an investment project called "Somersault Cloud", this project mainly focuses on investing in a reputable shared electric car the company. After this project was proposed, it was successfully established, but at the company's decision-making meeting, it "died" because of a word from the head of the Ministry of Energy.
Why does the shared electric car keep getting hot? We can see some clues through this somersault cloud project.
Wu Kezhi had solved the technical problems of shared electric vehicles before the meeting, and signed agreements to install charging piles with some private gas stations. At the voting meeting, the heads of various departments all expressed their support for the investment project. The company’s boss Qu Zhonghui I am also very satisfied with this shared electric vehicle investment project and think it is impeccable. However, the policy risk proposed by the head of the Ministry of Energy that "shared electric vehicle charging causes a fire and may be stopped at any time" made Qu Zhonghui hesitate and took advantage of the risk. It was pushed to Wu Kezhi and let him decide whether to continue the project. Once the project is selected to continue, if there is a problem with the project in the future, the comprehensive four groups led by Wu Kezhi will be backed up. Out of risk considerations, Wu Kezhi finally gave up the investment project.
shared bicycles became popular for a while, a large number of brand failures occurred one after another. Among them, some brands that operated well in the early stage such as Xiaolan, Xiaohuang and other bicycles did not escape the fate of bankruptcy. Shared bicycles solved 1 to 3. For the mileage of kilometer, shared electric vehicles solve the problem of 3 to 10 kilometers. Shared bicycle operation is still so difficult, and shared electric vehicles are even better.
Comprehensive analysis of the main reasons for the failure of shared electric vehicles to catch fire are as follows:
Technical problems are difficult to overcome
Shared electric vehicles need to be charged to operate. Charging requires a fixed charging location and infrastructure, and needs to ensure safety. The installation of charging piles requires funds and cooperative units, which is a large expenditure. In addition, if the electric vehicle is out of power halfway, and there is no charging pile nearby, it affects the customer experience and requires a lot of manpower, material resources, and time to tow.
Then there is the licensing problem of electric bicycles. Electric bicycles must be licensed and driven on the road, which is a big problem. In the past, many brands of shared electric vehicles were urgently stopped by the local government just after they were launched, such as the "Electric Zebra". The reason for the suspension was suspected of violating many regulations of the "General Technical Requirements for Electric Bicycles."
policy risk is greater
Shared electric bicycles involve charging problems, and charging in public places can easily cause fires. Once a safety accident occurs, it can easily cause policy changes. Wu Kezhi's somersault cloud project was forced to abandon precisely because of poor policy risk considerations.
Electric bicycles are in line with the “green travel” concept advocated by the country. The government will actively support them for a certain period of time. However, if a safety accident occurs and social panic occurs, they may face the risk of being interviewed or stopped at any time. The policy risk is very high. .
is like the ride-hailing business of a certain travel app, and it was urgently stopped after a life case occurred. Policy changes will bring huge financial losses and credibility losses to companies.
Shortage of funds problem
This industry is more difficult to attract venture capital. The shared electric vehicle project requires a large amount of equipment and facility costs in the initial stage. During the operation process, a large amount of manpower, material resources, and financial resources need to be invested to maintain the operation, and the cost is high. Need a lot of capital turnover. Once the fund is short, it is very easy to cause the company to go bankrupt.
Because of the lessons learned from sharing bicycles, but also facing technical problems and policy risks, venture capital companies are generally not optimistic about this industry. Just like in the TV series "Ordinary Glory", most investors are not optimistic about Wu Kezhi's somersault cloud project, even Wu Kezhi, who has a sharp investment vision, finally gave up the project. Without the support of venture capital funds, only relying on the registered capital and working capital of the company, capital turnover will be very difficult.
shared electric vehicles cannot catch on. For example, the summer is too hot and the winter is too cold. Customers would rather ride the subway than ride an electric car. There is no profit if there are few riders.
