丨This article first appeared in the Pippi movie
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In a 2018 survey of professional imagination initiated by the post-95s population, 54% of people regarded Internet celebrities as their own The ideal profession, the proportion is so high that it is staggering.
But when you think about it, it is not uncommon for post-95s generations to have such an idea, because according to their knowledge of life, Internet celebrities are indeed a very attractive career.
Who doesn't want to dress beautifully and sit in front of the camera every day, engage in the live broadcast work of "unjust work", shake his fingers to play games, open his mouth to sing and sing, just sit at home and the money comes from the sky?
What's more, this money is not small.
According to the ranking of online celebrity income in 2019, the first-ranked game anchor Sao Bai is expected to be worth more than 200 million yuan, and the second-ranked fast-hand anchor Erlu has a monthly income of 10 million. Every piece of data is exciting.
The job content is easy, and the salary is extremely high. Such a job with less work and more money, how can I ask who can not be tempted?
But are internet celebrities as easy as we see on the surface?
of course not! The film that Pico is going to introduce today reveals an unknown economic chain behind the Internet celebrity Guangxian. After watching this movie, there are probably many friends who want to become Internet celebrities will retreat. Arrogant.
The name of this documentary is "A Life of the Void", and the Douban score is 7.7.
"Virtual Your Life"丨2018
Desire
Director: Wu Hao
Genre: Documentary
1. The host's brilliant
The shooting period of "Virtual Life" mainly focused on the period from 2013 to 2014. At that time, it was still live, Douyin, and Kuaishou. The world of YY, and the two protagonists of the story are the two Internet celebrity anchors who dominate in YY-Shen Man and Lao Li.
Shen Man, his parents divorced since he was young, and he dropped out of school to work as a nurse in the hospital in his second year of high school. His business father was not doing well in his career. Life like
seems to be gradually sliding into the dark abyss, but everything is completely changed with Shen Man's popularity on the live broadcast platform.
In the YY female anchor at the time, Shen Man dominated the world with her sweet looks and good singing voice. Every day 15,000 active users brought her more than 10,000 in income, and even more than one million in her birthday or annual ceremony.
In this way, the 22-year-old Shen Man suddenly became the pillar of the family, buying a luxury house and feeding the family without a job, from a "nurse" to a star.
Lao Li, born in the countryside, worked as a security guard in a hotel when he first arrived in the city. Later, he gradually gained popularity and gained both fame and fortune by telling stories on YY.
On the way home from a chartered car, Lao Li was proud to teach his success to the driver, and he imagined his life as the "richest man in the village", happily.
When he returned home, Lao Li looked like a successful person. He was about to break a bright road in front of his hometown elders.
, two popular anchors of YY, born ordinary, but relying on live broadcast to get rid of the grassroots identity, sitting on millions of fans, famous and rich, which makes people enviable.
2. The Vanity Fair behind freelance
3pm every day, Shen Man closes the curtains and Lao Li takesPutting on the headphones, they started their live broadcast life. They are always unrestrained in the lens of
, laughing and cursing depends on their mood, which makes people see the utopia on the Internet.
Only on the day of the annual festival, you can see the rare anxiety in them.
YY's annual festival is a battlefield for Internet celebrities and fans. Fans can send their favorite Internet celebrities to the throne of popular champions through paid tickets.
This is not just an empty title, but a traffic indicator for the next year. Even if the loser of
is still a big cow the day before, the next day may lose a million passersby fans.
But in fact, this vote is far from the fan economy. When the vote started, there were two other forces entering, one is a consortium and the other is a union. The
consortium, as the name suggests, is a gift of one or two hundred thousand, or even millions, for those who are not soft in rewards.
They are the mainstays of voting.
But the more influential consortium is the union. The
union is equivalent to a brokerage company.
They invest money in Internet celebrities to help them increase popularity, and then draw the corresponding share.
2013 annual ceremony, Shen Man successfully won the championship, but in 2014, before the end of the game, she announced her abandonment to prevent the union from continuing to invest money, because the union behind the opponent is "Benshan Media", if Shen Man blindly let it The union continues to invest money, and will eventually burden itself with huge debts because of losing to its opponents.
This PK is a battle between fans on the face of it. In fact, it is not as simple as you think.
Third, the anxiety of Internet celebrities
In addition to worrying about the pull of capital, Internet celebrities also have a lot of other anxieties.
, such as the rumors and insults coming from the piggy bank,
Faced with the rumors, Shen Man scolded and clarified in the live broadcast, but they were of no use. After the live broadcast of
, she removed her disguise, and she could see through the desolation of the world in her words.
And Lao Li, because he was defeated at the annual festival, was devastated, smashed cars, smashed houses, ran away from home, and his relationship with his wife dropped to a freezing point.
's long-term live broadcast life makes him seriously out of touch with the society. When live broadcasts he is full of passion, and when not live broadcasts he becomes a salted fish lying on the sofa every day.
In 2014, Lao Li lost again at the annual festival. This time, he was burdened with millions of debts, and finally couldn't help but apologize to the fans in tears on the live broadcast, saying that he did not collect money.
If it weren't for this documentary, there are probably many people who think that the career of internet celebrity is glamorous and free, but all walks of life have their own insincere words, and internet celebrities are no exception.
Shen Man and Lao Li are both outstanding in the anchor, but the criticism and pressure they endure is probably greater than many ordinary people.
So, if you also want to be an internet celebrity, Pico advises you to understand the industry well before you draw conclusions.
ps: This kind of industry, Pi brother does not like, I hope to be cool soon
Text/Pipi Film Editor: Zhang Changjin
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