Pan-home furnishing circle year-end event, Swordsman Home Furnishing arena (8)
There are rivers and lakes where there are people, and the home furnishing circle is also a river and lake.
In this arena, there are tycoons who have been well-known for a long time and have the right to dominate the world, and there are also rash heroes who have risen to the top with great ambitions. Despite the different backgrounds and different styles, everyone in the household is creating a legend in the furniture world in his own way.
and you, maybe the next legend!
In the past year, there have been many major events in the home circle. The trend of "whole house customization" is fully emerging, the concept of "Internet +" is deeply rooted in the hearts of the people, and the process of industry integration and upgrading has accelerated significantly. Members of the industry have surpassed all obstacles in the torrent of industry upgrades, and have shown their abilities, and many prominent figures and deeds have emerged. In this context, the Pan-Home Furnishing Circle launched a special year-end event plan at the end of 2016: "Leaders in China's Home Building Materials Industry", "Excellent Professional Managers in China's Home Building Materials Industry", and "Industry Figures in the Home Building Materials Industry" The selection of large-scale personalities, among others, to commend the outstanding performance of outstanding figures in the industry in 2016, and to promote the spirit of innovation and creation in the home furnishing industry.
Award setting for selection:
1. Announce the selection results in the pan-household circle;
two, the top three people with the votes, do character topics and in-depth reports on the pan-house circle headlines;
three, the top three people with the votes, are selected into the pan-household Zhou Zhong, the founder of the circle, will launch a new book "Swordsman Home Furnishing Jianghu" (expected to be published in 2017).
4. The selection time for the series is all one week, and the results will be announced in the pan-home circle next week.
According to statistics, in 2015, the total scale of the home improvement industry reached 4 trillion yuan. The huge market capacity has made Internet home improvement surging in 2015, and many projects have received huge financing ranging from tens of millions to hundreds of millions. Unfortunately, the current development is not perfect. If so, it is enough to force the reform of the home improvement industry. The road to the brand is not easy. Growth and transformation are the unchanging center. In 2016, they continued to lead the trend of the home improvement industry and outlined a blueprint for consumers in the wheels of the rolling era.
This series of selections is based on "2016 home improvement, Internet home improvement influencers" as the selection object. Starting from the various deeds of home improvement and Internet home improvement figures this year, the "home improvement and Internet home improvement influencers" in the hearts of the majority of home improvement people have been selected.
Chen Hui (Dongyi Risheng): In the face of the surging Internet home improvement, Chen Hui felt, "I have a lot of cards, and there is no need to make tricks in the initial stage." In August, Dongyi Risheng announced 2016 In the semi-annual report, revenue in the first half of the year was 1.129 billion yuan, and home improvement revenue accounted for 92%. The "Industry Wheel" A6 business has always been the main pillar of Dongyi Risheng's revenue.
In addition, on July 19, 2016, Dongyi Risheng plans to invest 450 million yuan in cash to acquire a 30% stake in Shanghai Shenyuan; on July 31, Dongyi Risheng acquires a 51% stake in Chuangyu Industrial. Faced with such profligacy, Chen Hui said that high-frequency acquisitions are an in-depth layout of the industry carried out by the "capital wheel".
Fan Jushi comments: In 2016, Dongyi Risheng "capital wheel" and "industrial wheel" were driven in both directions. In Chen Hui's plan, in 2017, Super Home (the overall home improvement fast fashion brand under Dongyi Risheng) will have 200 stores, and 300-500 stores will be realized within three years. Chen Hui is really not afraid of Internet home improvement.
Zhang Jun (Yezhifeng): On October 29th, Yezhifeng Decoration Whole House Decoration Hall opened grandly in Beijing, which marked the grand debut of Yezhifeng’s “Whole House Decoration” decoration model. A new era of outfitting began. This is the latest innovation of Yezhifeng. The innovative genes of Yezhifeng have long been engraved in the corporate development model by Zhang Jun. Most of the innovations in the business model of
home improvement industry come from the peak of the industry. In 2008, Yezhifeng launched Fenggehui Home Furnishing, which was a milestone innovation in the home improvement industry. It has truly realized the "one-stop shopping" for customers, making Yezhifeng's sales from less than 100 million yuan in 2008 to now occupy the leading position in the Beijing market. Later, Yezhifeng has many innovations that have made great contributions to the improvement of Yezhifeng's brand image, industry status and reputation.
z1Comment from z Fan Jushi: Industry Peak puts forward the goal of "100 cities, 100 stores, tens of billions", which requires a more competitive and explosive business model. If you can strengthen your purchasing power and bargaining power, and use cost-effective products and services to squeeze out intermediate channels, you can achieve your own great development.
Wang Xian (Long Fa): Wang Xian's forward-looking vision is admirable. As early as 2015, he summarized the "three-character motto" that subverted the home improvement industry: platformization, subtraction, and productization, thus realizing the transformation and reinvention of Longfa Decoration.
Under the background of the transformation of the home improvement industry, Wang Xian forward-looking put forward the enterprise development strategy of “being a platform” and implemented the concept of “everyone is the boss”, subverting the traditional home improvement industry development model, and let Longfa develop the enterprise A new stage of development. Longfa's "subtraction" does not make it big and comprehensive, but focuses on core business and concentrates on seeking new breakthroughs. No matter how the Internet impacts the home improvement industry, how popular O2O is, as a physical home improvement company, quality and consumer reputation are the foundation for testing the success of the company. Wang Xian's judgment is that the home improvement industry will enter the "product age".
Fan Jushi comments: In 2016, Longfa achieved good results with its strong product development capabilities and forward-looking strategic layout. The average annual growth rate of 30% is also the result of the practice of Wang Xian's three-character proverb.
Ni Lin (Gold Mantis): Gold Mantis achieved revenue of 14.883 billion yuan in the first three quarters and net profit of 1.364 billion yuan attributable to its mother. The Internet home improvement business is advancing smoothly. At present, Gold Mantis Home has opened 52 direct-operated stores. Orders for home improvement O2O business will exceed market expectations throughout the year.
Gold Mantis Home is a home improvement e-commerce platform built by Gold Mantis. On August 18, Gold Mantis Home also officially launched the Qu+ cloud design platform, developed a VR experience system, and used the cloud design platform and VR technology to provide home improvement customers with a complete solution for design and display. In fact, in addition to the public installation business in the advantageous sector, Gold Mantis has begun to vigorously develop the home improvement business in recent years, looking for new growth points for C-end consumers. Gold Mantis Chairman Ni Lin once revealed that in the company's strategic plan, it is hoped that the public decoration business will maintain steady growth, and the high hopes of the home improvement business will account for the overall business volume to increase year by year.
Fan Jushi comments: Gold Mantis O2O business is developing rapidly. This is inseparable from the strategic vision of Chairman Ni Lin.
Yu Jinggan (Xingyi): In 2016, Xingyi Decoration took the lead in cooperating with Haier Group to jointly create the "Haier U+ Smart Life", using artificial intelligence to create the U+ brain, and using the scene business model to establish a "co-creation and win-win ecosystem." At the same time, Xingyi Decoration Gravity Creation 2016 Home Improvement Cultural Festival has attracted widespread attention, allowing more people to understand the home improvement industry and experience more personalized customized services.
In Yu Jinggan’s thinking, Internet+ has changed the home improvement industry, but Xingyi is still taking its inevitable path. Because "Internet +" is a new problem and a new choice in channels for traditional home improvement. In 2016, Xingyi made great efforts in marketing channels, but did not forget the products that it has always adhered to.
Fan Jushi comments: 2016 Xingyi Decoration is going very fast, and many forward-looking strategic layouts have also achieved initial results. We look forward to the wonderful continuation.
Li Taiyan (Yuanzhou): Yuanzhou Decoration has been on the "Top 500 Chinese Brands" list for ten consecutive years. In 2016, Yuanzhou was once again on the list with a brand value of 7.416 billion yuan. Ever since the Home of Yuanzhou became a shareholder of Yuanzhou last year, in 2016, we can clearly see the changes and achievements of Yuanzhou. The combination of Yuanzhou and Yuranzhijia is undoubtedly an investment in the home improvement industry's trillion-dollar market share. Since the first half of this year, Yuanzhou has continued to innovate and improve quality. At the same time, driven by the dual engines, the market will continue to be enriched to truly realize one-stop shopping and provide customers with a better service experience.
Fan Jushi comments: faces the popular Internet home improvement, Li Taiyan said that the Internet can well improve the traditional home improvement links, and make consumers more affordable by improving efficiency. So I think even though it is Internet home improvement, the most important home improvement is offline.
Fan Zhiquan (Guangtian): 2016, Guangtian'sBusiness areas such as networked home improvement and customized hardcover have all developed innovatively. The Internet home improvement brand "Gaojiajia Decoration Network" under the Grandland Group was officially launched last year. Before that, several years of concentrated research and development have attracted the attention of the industry with the innovative format of green home improvement O2O and home improvement design advantages. In terms of smart technology, the smart home brand "Turing Cat" has been launched to create an ideal home for the public in the future. At the same time, it will actively deploy engineering finance and internet finance to build a financial service platform. In addition, Guangtian has been in the field of residential decoration more than ten years ago, ranking first in the country in terms of comprehensive strength.
Fan Jushi comments: Guangtian will have five strategies in its future layout: residential hardcover strategy, decoration turnkey strategy, green low-carbon strategy, smart technology strategy and industry-finance integration strategy. At the same time, Grandland has invested heavily in green technology research and development, and has the courage to act as a spokesperson for green decoration. We look forward to Grandland building the future "ideal home" with intelligent technology.
Sun Wei (Real Creation): Since 2014, Sun Wei has started an Internet counterattack mode, first changing his thinking and organizational structure. "688 Wayward Dress" is the first purely Internet-based product launched by Shichuang for traditional home improvement companies. Nowadays, Shichuang Decoration Tmall offline experience center mainly promotes "988 yuan/㎡ ideal outfit", and the main materials are selected first-line brands in each category.
In September, Shichuang Decoration, which ranked 7th in the "2015 Tmall Double 11 Global Hot Sales List", launched its new "Perfect Home Decoration" 4.0 new product in Guangzhou: unlimited custom furniture for the whole house based on the measured area, soft and hard decoration , Three disruptive bright spots in the factory price of wood products grab the market in South China.
Fan Jushi commented: In order to embrace the Internet, Sun Wei even killed his chairman, flattened it, and set up a project team. The Internet counterattack of traditional home improvement is worth learning.
Wang Guobin (Tubatu): was established for eight years, Tubatu has grown into a unicorn in the low-frequency home improvement industry. Today, Tubatu has a daily flow of 36,000 orders. At the end of June, Tubatu launched the "Cloud Foreman", which Wang Guobin called "Internet Home Improvement 3.0". The core is that the owner can directly make an appointment for the foreman on Tubatu. In November, Tubatu, a representative of Internet home improvement, was invited to participate in the 3rd World Internet Conference.
Fan Jushi comments: Wang Guobin values traffic very much, and it is precisely by controlling the huge traffic entrance that Tubatu has the initiative to formulate rules.
Chen Wei (Love Space): After completing 10,000 orders in 2015, continued to conquer cities in 2016 and quickly set up camps in 22 key cities across the country. It is expected to reach 24 by the end of this year and will expand in 2017 To 35 cities. “Four cities have made profits this year, Beijing, Shanghai, Chengdu, Wuhan, and other cities have temporary operating losses.” Chen Wei is quite optimistic about the future. Last year, Love Space experienced a process from 0 to 1, achieving 220 million yuan, which is completed this year. From 1 to 10.
Fan Jushi comments: In the future of , Chen Wei's goal is ten billion in three years. How to do it? Chen Wei has a secret model room under research and development. The assembly-style standardized construction of small and medium-sized kitchen and bathroom refurbishment tests will make a big difference. This is an important weapon to ensure the quality of expanding the national market.
Mengde (home improvement station e): On June 26, home improvement station e announced the completion of a round A financing of 150 million yuan, which is jointly invested by famous VC institutions Yuanhe Holdings, Dongpeng, Mengtian, David, etc. It is used to optimize the supply chain and information system construction of the home improvement e-station, and further enhance the platform's efficiency, including user experience, etc. It is worth noting that this is the first domestic financial capital and industrial capital to jointly finance the Internet home improvement. As the first domestic home improvement O2O brand,
, whether it is working with Gold Mantis in the early stage, or getting 150 million round A financing after flying solo, every step of the home improvement e-station led by Meng De has attracted the attention of the industry. Meng De believes that “the future must be a system dispute. The ultimate PK is the comprehensive effect and delivery capability. Only by solving these problems can we win the final competition. I predict that in 3-5 years, home improvement will be free of Internet OR traditional The division will all be Internet home improvement, not Internet home improvement will be over."
Fan Jushi commented: talked about the future development plan of the home improvement e station, Meng De said: “The home improvement e station isBe the first in the industry. "To achieve this goal, the home improvement e-station is going to improve the supply chain system, introduce the most core SAP system construction, and also strengthen the channel brand building, and accelerate the training process of sub-station staff.
Yang Tienan (Youzhuwang): Yes The results of this year are gratifying. On Double Eleven in 2016, as of 23:59 on November 11, the sales of Youzhu’s flagship store on Tmall exceeded 138 million, and the total sales of the entire network exceeded 200 million. This is due to the advance of Youzhu.com Planning and deploying strategies, there have been many new actions and attempts. Online and offline connections have been connected, and 34 cities have been linked to synchronize the global carnival activities of “tide discounts”.
is deeply engaged in the Internet home improvement market, and Youzhu.com’s main product Variety Plus has been upgraded to V3.0 version. And offline expansion, Youzhu.com is also going very fast. At the end of 2015, Youzhu.com only settled in 21 cities.
Fan Jushi comment: In 2015, Youzhu.com was mainly engaged in Shenzhen and The certainty of making thorough products. In 2016, it was mainly expansion. It is believed that under the leadership of Yang Tienan, Youzhu.com will continue to deepen the Internet home improvement market.
Gaoliang (Yuezhuang.com): Gaoliang once said that Yuezhuang.com Never be the “millet” of the home improvement industry, but the “Apple”, UBER, and Haidilao of the home improvement industry. This is prominently reflected in the sale of only 688 yuan per square meter, covering 7 major German crafts and 15 major German first-line Big-brand main and auxiliary materials, 45 all-inclusive Yuezhuang.com 1.0 products. In its upgraded package 1.0Plus+ products, it also meets the needs of users for art, intelligence, and environmental protection. Gao Liang said: “The product is iteratively upgraded, It is not about digging holes and burying mines, but better eliminating pain points for consumers. "
In the 2016 Double 11 War, the leading Internet home improvement brand Yuezhuang.com has achieved an impressive record, winning the sales champion in the decoration category of Jingdong and ranking among the top four in Taobao.
Fan Jushi comment: as a heavy Internet Players, Yuezhuang.com CEO Gao Liang even began to do live broadcasts to share entrepreneurial experience. Regarding the question of how many traditional industries are now transforming the Internet, Gao Liang believes that the potential is still great, but the focus is on implementation.
Zhang Xiaoling (Bell): 2016 double Eleven, Bell Flooring leads the industry with a performance of 210 million and a transaction index of 4 million, once again becoming an unshakable legend in the industry. Such a huge sales depends on excellent quality and a complete pre-sales and after-sales service system.
integration Bell Flooring, which is an internationally advanced business philosophy, has led export sales for ten consecutive years, and has won the top of Internet sales for five consecutive years. Bell Flooring has nearly 300 service providers across the country and conducts Bell Flooring offline marketing; Taobao Mall, JD.com Internet platforms such as shopping malls and Bell Flooring have in-depth cooperation.
Fan Jushi comments: 's diverse sales channels, strong brand strength and influence, perfect service chain, and warehousing capabilities, this may be Bell Flooring's ability to become the industry's Internet sales One reason.
Li Aisong (Fall in love with Yunchao): On August 19, Fujian Internet home improvement company rookie-Fall in love with Yunchao announced its official business. In order to achieve resource integration, fell in love with Yunchao creatively proposed the "C2F model + C2M" Model.” In addition, Love Cloud Nest also created the “five partners” business strategy system, including capital partners, team partners, channel partners, resource partners and user partners. Once
is online, it will act frequently. It is understood that the current Love Yunchao has integrated domestic first-line home furnishing brands such as Natural Flooring, Huari Home Furnishing, Hanli Cabinet, Colorful Life Furniture, Wrigley Bathroom, Yueborder Furniture, Aifuwo, etc., and well-known portal websites such as Sina Home Furnishing. Cooperating with e-commerce platforms such as Tmall and JD.com, we are striving to create a complete "ecological industry chain."
Fan Jushi comment: Li Aisong believes that the development trend of the Internet home improvement business model is sharing, not spending money. The core of sharing It is the integration of strategic resources, which is also the development model being practiced by Falling in love with Yunchao.
Jiang Tao (Youzhuangmeijia): The difference between and most Internet home improvement platforms is that Youzhuangmeijia has chosen a "small but The route of beauty has won the favor of mid- to high-end users based on the unique and high-standard service model of "decoration housekeeper". Since its launch on September 22, 2015,In less than a year, Youzhuangmeijia has become a star in the Internet home improvement with a "dark horse" posture.
's online preferred decoration platform and offline professional butler services have enabled Youzhuangmeijia’s sales scale to reach 200 million in the first half of this year. At the same time, it has formed its own user base and key data: an average customer of 126,000 yuan The unit price, a low complaint rate of 0.57%, and an astonishing 27% of users with an order rate.
Fan Jushi comments: In Jiang Tao's words, service is our only product. It is this "small and beautiful" service that has won Uzoma a place in the tide of Internet home improvement.
