"Let customers easily and conveniently buy cheap and good-quality casual wear like going to a bookstand to buy magazines" is the business philosophy of this store. And "clothing, clothing, freedom" is the slogan of this store.
This is a clothing company that started from casual wear and aimed at the large-scale mass market. "Noage·Unisex" (no age limit, unisex) was its initial positioning, but now it has evolved into a casual, convenient and basic model.
Compared with ZARA, H&M, etc., which have specific groups of people, Uniqlo creates "undifferentiated, borderless" clothing on its products. In Uniqlo stores, you can often see the phenomenon of different genders and the whole family buying together.
So, what magic does Uniqlo have? Does it really cover all income groups so well? ——If there is any intersection in life between people with an annual salary of 100,000 and an annual salary of 1 million, then they all think that wearing Uniqlo is good.
Women who like Uniqlo are fashionable and relaxed. Uniqlo is the same. It never cares about sexiness and luxury, but prefers classics and simplicity. Such a dressing concept and the brand's emphasis on "LifeWear" can be said to be a hit. Therefore, the fit between "she" and "it" is not surprising at all. After all, Uniqlo has always been sincerely doing high-quality simplicity and comfort.
Although everyone has a special liking for Uniqlo, I have observed many friends who wear Uniqlo around me, and most of them have doubts about Uniqlo's clothing collocation. Looking at the tall styles in the store, how can they get on themselves? Is it like a roadside stall?
must be renamed here. Each series of Uniqlo pays attention to "matching", not simply stacking basic models on the body, and matching them will give you a big-name texture.
is simple and comfortable, but also pays attention to the unified collision of colors and materials. There are also some fashionable tips. focuses on creating vivid details and layering. Easy mix and match is also a key point. Let me talk about the main look of Uniqlo for your own reference. Recommend to everyone "Uniqlo Girls"~
1.UNIQLO joint series
Whenever Uniqlo launches a new cooperation series, the most anticipated is the T-shirt. Not to mention the high cost performance, it can also give consumers an unforgettable and wonderful experience and encourage them to share socially.
is a street photographer wearing the UNIQLO series.
In some print ads of Uniqlo, the protagonist is not a child, not a product, but a variety of skin tones, ordinary and energetic adult models, they are dressed in cooperative series of clothing, such as The reality and heart of adults. "FUN (fun)" and "MAGIC (magic)" have become the extended feeling that Uniqlo hopes to bring to the brand.
Wearing a UNIQLO series of street photographers
Wearing a UNIQLO series of street photographers
Wearing a UNIQLO series of street photographers
wearing UNIQLO3z
z7 Street photographers wearing UNIQLO joint series
Street photographers wearing UNIQLO joint series
2.UNIQLO shirt series
UNIQLO's shirt series covers a variety of styles, including long sleeves, short sleeves, plain colors, check patterns, Stripes etc. Following the resurgence of retro, modern and contemporary items are becoming more and more popular among young people. They will look great when worn alone or outside.
UNIQLO shirt series
The clean and intellectual white shirts always give people a sense of literary and artistic freshness. With bright yellow skirts, they are pure and elegant. A pair of small white shoes that echo the color of the white shirt on the upper foot, stretched the legs to show elegance. Easily create the most refreshing summerThe yellow and white match is pleasing to the eye.
UNIQLO shirt series
white and blue are a pair of refreshing friends in summer, the color of sea soul, and the color of blue sky and white clouds. It gives people the most comfortable visual experience.
UNIQLO shirt series
striped shirt + jeans and sneakers create the most refreshing blue and white match in summer. Even two very simple items can be worn in a fashionable style, and the simple and clean feeling is very suitable for this season.
UNIQLO shirt series
3.UNIQLO knitted series
sweater is an indispensable single product in the closet. Simple solid-color knitwear is a basic style, which is easy to wear and match. Oatmeal and dry rose are the colors that will definitely be mentioned. They are gentle and gentle. Thinking about it, they are quite romantic and lazy, and they are very temperamental.
UNIQLO knitting series
bright yellow knitted cardigan is fresh and natural, the color is very bright. It is white and suitable for summer. Knitted fabric with cardigan design makes it very comfortable and relaxing to wear.
UNIQLO knitting series
mid-length knitted cardigan is also one of the new styles of the spring and summer of 19, the elegant and clean color is elegant and refreshing, it is a good choice for not picking the skin color.
UNIQLO knitting series
4.UNIQLO denim jacket
In fact, the whole body denim jacket
is said to be earthy, largely because the whole body is a denim single product, which will appear stereotyped and lack changes, and it is easy to lose the sense of hierarchy.
However, even if they are all denim items, they can match different textures with different wash water. A jacket made of stretchable denim. The texture is soft and stretchable, and the box-cut style is added to match the loose bottoms to create a balanced look.
UNIQLO denim jacket
5.UNIQLO tooling jacket
is a very elegant tooling jacket with a yellow T-shirt inside. The casual and loose version gives people a sense of unconventional fashion and a clear personality. Paired with street-style washed torn flared jeans, it is definitely a cool girl.
UNIQLO tooling jacket
6.UNIQLO will be the West
girls who like to wear the West, Uniqlo’s small suit jacket is recommended for everyone to buy! After all, the first sight of it inspires a strong desire to buy. Low-key colors and concise tailoring will not pick people, all-match advanced. A single product is enough to afford the whole body's fashion. The colorful printed T-shirts and black trousers in
are all items of this season. The black leather shoes are also very good, adding a bit of workplace texture. You can buy it and copy and match it~
UNIQLO will be west
7.UNIQLO long coat
has a crisp and neat design, with a moderately casual feel. Match it with a warm rose red interior for a sun-like wearing feeling. The bottom is matched with lightweight casual trousers, which is very aura; the moderately drooping shoulder line design helps to show a neat figure.
UNIQLO long coat
8.UNIQLO sports coat
simple white, plus a loose version, strengthen the sense of laziness. Lightweight, warm and breathable. There are details without exaggeration. Paired with straight jeans of the original color, fashionable and sporty style, full of trendy style.
UNIQLO sports jacket
9.UNIQLO skirt series
This chiffon printed dress can be used as a sun-protective dress on vacation, and it can also be buttoned to make it return to the dress. Matching a pair of sandals directly like a model is both fashionable and can enhance the sense of comfort. No matter how you shoot, it is beautiful ~ full of vacation style.
UNIQLO Skirt series
Another shirt dress is very comfortable, one pieceThe design and the use of the waistband increase the lengthening ratio of the waistline. In the summer, you can go out with only one skirt, realizing a real "freedom". The design of cotton and linen fabric adds a lot of vitality to it, and it will not feel monotonous when worn alone.
UNIQLO shirt skirt
lazy cancer girl can not miss this knitted dress, classic version with high waist design, not too dull, and it is easy to match up, just choose to wear it alone. When the temperature is too low, put on a coat/aviator jacket to keep warm.
UNIQLO knit skirt
skirt is also infused with some romantic retro feelings on the basis of simplicity and elegance. Most of the wardrobes in spring and summer are bright colors, which need some eye-catching details as an embellishment. These skirts are basic models at first glance, but from the style and color, you can see that there are some careful design considerations. You can wear them with shirts and T-shirts, and they have a good match. Revealing some playful spring colors, the overall shape will become vivid, and you can easily wear a French retro feel.
UNIQLO half-length skirt
UNIQLO half-length skirt
UNIQLO half-length skirt
10.UNIQLO vest series
In the season when the temperature is gradually rising, a cotton bottoming vest is very necessary. It can help you free yourself from the shackles of Bar. There are also many choices in matching, which is one of the very practical styles.
UNIQLO Vest series
UNIQLO Vest series
UNIQLO Vest series
UNIQLO Vest series
11.UNIQLO pajamas + underwear z2 will also be added to this one-time buying list. If you want to buy pajamas, I believe that the first thing many people think of is Uniqlo. After all, like their T-shirts, they are all "you can't go wrong with your eyes closed." Uniqlo's pajamas are also simple and romantic French style, with polka dots and stripes, but Uniqlo has created a fresh and smart girly style. It is fashionable and good-looking, but can also meet the comfort needs of rigid needs. It will also be beautiful when wearing it for a whole day at home.
UNIQLO pajamas series
UNIQLO underwear series
UNIQLO underwear series
From commuting, daily to home, UNIQLO's new season covers the needs of every occasion, casual or formal. And the most rare thing is that from each series of Uniqlo, you will find that the fashion of twenty years old is no different from the fashion of fifty years old. The pursuit of elegance and comfort has never had an age limit. For those who love UNIQLO, it represents an elegant lifestyle and also a fashion culture.
Fashion is changing, and the style will last forever. Here is the PICO fashion match. If you are interested, you can pay attention to it. See you in the next issue.
THE END
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