Wen/Song Qingshu
Generally speaking, as long as you are a celebrity, you will somewhat care about your commercial value.
Recently, the latest Korean artist brand evaluation rankings released in August have aroused heated discussions among netizens.
has many faces that Chinese netizens are very familiar with on the list. For example, BTS, IU, Xuanmei, Jiang Daniel and others are regular visitors to the hot search list.
is a pity that the performance of the veteran popular group EXO is not too eye-catching, ranking last in the top 15 seats; while the popular women’s group BLACKPINK and the men’s group BTS BTS have won the first and second places. Below
, let us take a look at the familiar faces in this form.
NO.1 BLACKPINK first place
BLACKPINK to top this brand evaluation list, in the eyes of fans, it is a matter of course.
is currently one of the hottest girl groups in Korea. Fan Mo not only has a fan base in China, but also has a large number of true fans overseas. From the side, brand evaluation is actually one of the reflections of popularity.
Kim Ji-ni, Lisa, Kim Ji-soo, Park Chae-young, , any member of BLACKPINK, even if they are singled out, all have super popularity and strength.
When the four people are combined, they also exert the magical effect of "1 plus 1 is greater than 2".
NO.2 BTS BTS The second place
BTS can be called the "leader" in the Korean men's team in recent years.
has a 7-member men's team, which has strong commercial value. They have also won the first place in the brand evaluation list many times and achieved good results. Although
temporarily ranks second in this list, they are still undoubtedly No. 1 in the idol group evaluation list in August during the same period. The fashion resources and brand endorsements of members Tian Jungok, Kim Tae Hyung and others are even more enviable.
NO.3 Jiang Daniel Fourth place
Some people may be more surprised. Jiang Daniel, who was ridiculed by the whole network in the past, has made it into the top 5 of the list this time, and has good commercial value.
His last relatively out-of-the-loop deeds may have been the embarrassing scene of "fans on a large scale" because of "love".
But in the local area, Jiang Daniel still has countless loyal fans, and has won the first place on the "Idol Chart" list for 100 consecutive weeks.
, the artist who is questioned about neglecting his job because of his love, seems to be slowly returning to his normal idol work routine.
NO.4 IU Li Zhien The fifth
goddess IU has been very popular at home and abroad. Holding a number of hot dramas in her hand, she has not only passed her acting skills, but her clothing has also been praised by many netizens. She was once known as the "walking hanger".
has a good vision, she has a keen sense of fashion. Because of this, she is very popular with major brands and has good fashion resources.
can take goods and bring goods, and IU, who has both passed the level of clothing and popularity, is a frequent visitor to the brand evaluation list.
NO.5 Xuanmei The eleventh place
"Xuanmei makeup" once set off a wave of imitation in China, and the makeup style stylist Li Xuanmei himself, also in the circle of beautiful women, has his own distinctive characteristics. After
flew solo from the group, she also found a style that suits her, blending sexy and cute, and shining on the stage. Although she didn't rank in the top ten this time, she still has a strength that her younger generations can't underestimate.
NO.6 IZONE The thirteenth
IZONE women's team should be a more typical draft-born women's team.
in the talent show "PIn "Roduce48", the 12 trainees who won last formed this brand new girl group.
As everyone knows, idols from talent shows have a strong growth potential. In the case of watching the show all the way and supporting all the way, the loyalty of its fan group is often quite high.
To some extent, the "stickiness" of the fan community also determines whether they will pay for the idol's endorsement. The success of IZONE is evident.
NO.7 TWICE The fourteenth
singing group TWICE holds the award and has excellent performance. After winning 10 platinum certification records in Japan earlier, they have continued to exert their efforts and increase exposure.
"Cheer Up" has been clicked more than 400 million times. With the online concert, their series of actions have continuously increased the reputation of their combination, sprinting for higher seats.
NO.8 EXO The fifteenth place
It is a pity that the veteran EXO group did not achieve any brighter results in this round of artist brand evaluation.
However, this is not to blame the members of the group. After all, under the company's arrangement, this formerly popular combination actually has a long "schedule gap". In other words, everyone has not had the opportunity to see members fit together and participate in activities frequently for a long time.
Enlisting in the army, getting married, and the individual dynamics of the members have also somewhat affected the group activities. EXO's loss in this wave is not too wrong.
Generally speaking, the target of brand evaluation is mostly "media and consumers." From these direct beneficiaries, we can more clearly feel the commercial value of an artist.
and commercial value, in fact, is unlikely to remain unchanged for a long time. Every move of an artist or a member of the group will affect their reputation and promote changes in their commercial value.
This type of authoritative list helps us better understand the "popularity" of artists at the moment. To judge whether it has super high commercial value, the list may be a good reference.
Which one is your favorite on the list? Let's talk together.
