On July 24, 2020, the American pop queen, 30-year-old Taylor Swift (Taylor Swift, hereinafter collectively referred to as 霉霉) regained the folk style and released the eighth solo album "folklore", and this solo album It also allowed Momo to refresh multiple records in Apple Music.
With this album, Myco has become the most played female singer on the first day of Apple Music's history, breaking the record set by the album "thank u, next" released by sister A (Ariana Grande) in 2019. While
is so popular, it also caused some minor troubles.
On July 24, shortly after the release of Folklore's new album, Amira Rasool, the founder of a fashion brand named "Folklore", posted on social media that the font design of Folklore's album Folklore was almost the same as his company's design.
Amira Rasool's post:
, she said in her post that she expressed anger at large companies or celebrities imitating small brands, and she did not want this kind of blatant theft unchecked.
The font design of the album "folklore"
It is reported that while selling the new album "Folklore", it also launched a series of themed products, including cream knitted cardigans with embroidery patterns, hoodies, T-shirts, cups, mobile phones Shell, key pendant and other products. Each product of
is printed with the words "The Folklore Album", and its layout is somewhat similar to the LOGO of the fashion brand Folklore mentioned above.
fashion brand LOGO and the font design of the album "folklore"
Judging from the two designs, because the name of the moldy album happened to collide with this fashion brand, and then in the font design, the word "The" is arranged horizontally To the left of "Folklore". But in terms of font style, there is no similarity between the two. In order to highlight the theme, the name of the album
uses a more retro serif font, while the fashion brand uses a very modern serif font. Screenshot of the website
Folklore
Amira Rasool and her brand Folklore
In an interview with the media, the 24-year-old black woman Amira Rasool said that when she first learned of the name of the new album, she did not consider any association with her brand. "Folklore" is a very common word. It wasn't until her friend reminded her of the merchandise that Folklore sold, that she noticed that the font used by Folklore in the word "Folklore" was similar to the font she used on the website.
modified album picture
In response to the question raised by Folklore founder Amira Rasool, Momo formally responded yesterday, saying that it has paid attention to this matter. In order to reduce the controversy, Momo mould’s team has removed "the" from the product. .
Mildew said in the statement: "We respect the other party's request and immediately notify all fans who order the product. The design of the order they will receive will be different from before."
Before and after the modification, the album font
Modified products Picture
This move won praise from the accuser Amira Rasool. She subsequently posted on social media: “The team that wants to praise the mold recognizes the damage their products have caused to our company's TheFolklore brand. She has always advocated that women must protect their creative rights. I am very happy to see her team also It’s the same.”
In a similar case, the LOGO design of the famous director Nolan in the new film "Creed" is highly similar to the LOGO of the bicycle company in Bellingham, Washington, which has caused controversy.
The bicycle company’s attitude is much better than that of Amira Rasool in this article. He didn’t accuse others of stealing his trademark as soon as he came up, but wanted to tell those who didn’t know or had never heard of Tenet (bicycle brand). People, because people who don’t know the truth will think that Tenet copied the LOGO in Nolan’s movie. After all, this movie will be shown all over the world.
Finally, Nolan also revised the fonts in the movie posters and trailers.
Conversely, Amira Rasool, who accused the company of plagiarizing her own trademark, felt that celebrities should not bully small companies with no influence (and even convey the message that they are black women and disadvantaged groups). They should be treated and reviewed carefully before designing a logo.
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