text/Juliguang
On August 17, the news that South Korea's first female solo Li Zhien joined the fashion director of Handu Yishe was officially announced, prompting a wave of fashion circles. This is the first time IU has cooperated with a Chinese apparel brand after the cooperation with GUCCI, and will deeply explore the field of fashion.
The cooperation between the two parties benefited from the mutual recognition of their respective fields of concentration. Whether for music creation or actor career, IU has maintained the same enthusiasm and focus, and has also achieved dazzling achievements. IU used to be Korea’s strongest recorded music queen, the only solo female singer to win six major awards, and the only artist in history to be ranked No. 1 on the Korean Gallup Idol Chart, Singer Chart, and Actor Chart. Together with Taylor Swift and Billie Eilish The works of top creators were rated as "the future of music" by the "New York Times"; not only that, IU was also the first post-90s actress to be nominated for the "Korea Golden Globe Award" for two consecutive years, and was hailed as a "powerful new generation actor" ", the starring "Druner Hotel", set the highest ratings of a leading actress in TvN history.
Graphic: Handu Clothing Store landing in International Fashion Week
Handu Clothing Store has focused on young fashion since its inception, and has continued to innovate. As a result, it has won unanimous praise from major institutions, brands and authorities in the fashion industry. Handu Yishe is the first Chinese fashion brand to make an exception to hold a big show at the LV show and the first to hold a fashion designer competition in Korea; it is also the first to be invited by Harper’s to attend New York, Milan, and Seoul Fashion Week consecutively Chinese fashion brand; and has signed a cooperation agreement with Soojoopark, the first supermodel in Asia, becoming the first Chinese fashion brand to cooperate with the "favorite fashion muse" of Chanel Galeries Lafayette. With 14 years of intensive cultivation in the fashion field, Handu Clothing Store has led the entire network in sales for 7 consecutive years, leading the development of young fashionable women's clothing and winning the favor of over 50 million young women.
is the focus and perseverance in the field, Handu Yishe can become a leading brand in the field of young fashion in China; IU can become an all-round artist in the eyes of people, and the two shine in their respective fields; it is the mutual appreciation and The common insights and pursuits of young fashion drove this cooperation.
"Han Du Yi She has more than 50 million female fans! It is really popular! I am very excited and happy to be able to cooperate with such an excellent brand Han Du Yi She." IU said happily with Han Du Yi She’s this cooperation.
IU has always been regarded as a textbook and fashion icon for young girls, and is always actively trying fashionable and changeable outfits. From design, tailoring to style selection, it has a very fashionable attitude. This is in line with Handu clothing store’s emphasis on creativity and The fashionable design concept coincides with each other.
For a long time, Handu Clothing Store has never stopped making a leap in the field of young fashion. In 2020, it will step up its pace, launching 8 consecutive fashion week cutting-edge designer creative joint names, and established Handu Clothing Store Young Fashion Design in Seoul, South Korea It also invited many mentors including Korean fashion king Choi Fan-seok to guide the design, bringing more fashion possibilities to consumers.
The bold innovation and changeable style of Handu Clothing has won the pursuit and love of young fashion crowds, and also won the love of Chinese and Korean stars. It has become the only Chinese women's wear brand endorsed by the Korean national goddess "Jun Ji Hyun" and has also become South Korea Small Mustang "Xuanya", "Xuanmei", "Yu Shuxin", "Liu Yuxin", "Jin Jin Han" and many other celebrities choose brands for private service. This time, Handu Yishe and IU have joined hands to explore the sea of young and fashionable stars and unlock alternative fashion for consumers. It is worth looking forward to!
