text/Ma Qingyun
On August 23, the movie "Shanghai Fortress" starring Lu Han and Shu Qi and others announced the network finalization time. On the 30th of this month, which is next Friday, Tencent Video will premiere online. Generally, movies are finally transferred to the online video platform two to three months after they are released in theaters. However, for "Shanghai Fortress", the seamless connection between the theater and the original video platform is chosen. This behavior is quite noteworthy.
As of now, on the evening of August 23, "Shanghai Fortress" has achieved a box office of 120 million yuan. And its first day box office has 74.223 million yuan. This kind of first-day box office accounted for as much as this phenomenon in the overall box office, which is rare in previous movies. Only last year's "Last Night on Earth" starring Tang Wei can be "compared to". When both films were released on the first day, word-of-mouth suddenly plummeted, which eventually caused serious box office weakness.
As of now, "Shanghai Fortress" has a single-day box office of less than 30,000. At 7pm on the 23rd, the film only sold 25,000 yuan at the box office. Its share of the film has been less than 0.1%, and the attendance rate is 7.4. %. Obviously, the mainland cinemas have no longer seen the series of "Shanghai Fortress", and it is a wise choice to enter the genuine video platform.
"Shanghai Fortress" is a typical movie that has no box office. The volume of topics and the degree of secondary fission discussed are comparable to blockbuster films, but these topics ultimately point to the negative, and they have not formed an effective box office consumption guide for movies. A series of online discussions around Lu Han have formed a huge enthusiasm, but these enthusiasm are all detrimental to the box office and have no positive effect.
For "Shanghai Fortress", there are indeed some problems. Compared with previous sci-fi blockbusters, there are deficiencies in many aspects. But it also has its own brilliance. In the discussion on the Internet, Lu Han's figure completely overshadowed the film itself, and the quality and brilliance of the film itself were completely ignored.
theatrical movie, after all, the single ticket is nearly forty yuan. Film quality has become an important reference standard for movie fans to enter the venue. Once "Shanghai Fortress" faces a lot of negative word-of-mouth, it is bound to grow weak at the box office. However, this does not mean that after the movie moves to the Internet, it will take over the performance of the theater and continue to hit the streets. There is a big difference between the
network platform and the cinema platform. For the rapid transfer of "Shanghai Fortress" to the genuine video platform, it can actually take on the popularity of the Internet and form an effective amount of network playback. For online paid viewing, the maximum is no more than 12 yuan. Earlier, Chinese New Year films such as "The New King of Comedy" all chose the online pay-to-watch model, and they also achieved relatively good online revenue.
Once "Shanghai Fortress" chooses the VIP playback mode, it is bound to attract a lot of member users for the genuine video platform. Compared with the current situation where the average price of cinema movies is 40 yuan, online viewing is obviously cheaper. For Internet users, "Shanghai Fortress" is undoubtedly very attractive. Only by watching this movie can you participate in the "big discussion" about Lu Han. The movie
has just been announced online, and its trailer album has been played for 22.646 million. This has become clear evidence. Movies that do not work well in theaters can be successful in online theaters if they are not well maintained.
