It was the first time that Yao Chen was the producer of the virgin "Send Me Up to the Blue Clouds". Before it was released, it received a lot of attention and many celebrities helped promote it. However, after the release, the box office situation was not satisfactory.
8 movies were released on August 16, and the audience paid more attention to basically three of "The Silent Witness", "Full Time Master" and Yao Chen's "Send Me to the Clouds", but this movie starring Yao Chen, In fact, the situation was not so good on the first day of the show. The filming rate was too low. When the filming rate of "The Silent Witness" reached more than 20%, the filming of "Send Me to the Blue Clouds" was only 2%. When a female-themed film was released, it encountered cold air.
But the audience is more concerned about "Send Me Up to the Clouds" is it good-looking? Movies performed from a female perspective may actually be that the market is not that broad, but they are more likely to affect women’s hearts, and are more likely to resonate with single women. In this era, older single women actually face more difficulties. Yes, the pain points of these times in "Send Me to the Blue Clouds" have passed directly, but because this is a question that exists in an era, in the end, what "Send Me to the Blue Clouds" can do is just ask questions. But the problem can not be solved, and the way to solve the problem is to laugh at life. This is something that everyone knows but can't do.
Now the box office of "The Silent Witness" has reached more than 90 million, while the box office of the film "Send Me to the Blue Clouds" is only more than 5 million. This kind of box office performance can be said to be very bad, the same is In the two days it was released, the box office had a difference of 20 times. Is it because Yao Chen's acting skills are not good enough? No, but the theme is not so attractive to the audience. It is a sad color. In fact, this is an award-winning movie. It should be pretty good. Douban score of 7.2 is also only 5.9 for "The Silent Witness". The score is much higher, but this is a literary film, and China’s box office on literary films has always been low.
Many viewers like "Nezha" because it brings a lot of joy to everyone when it brings super special effects experience, and there are tears while joy, and "Send Me to the Blue Clouds" is a tragedy There is a deeper meaning in the core of color literary films, but it is really too miserable. This kind of misery will also make the audience feel very depressed, and "Silent Witness" brings various plot crits.
Yao Chen’s new film is cold, and many people think of it. "Send Me to the Blue Clouds" actually has a lot in common with the "Find You" that Yao Chen played with Ma Yili before. One is the image of being married and having children. He is an older single. In recent years, Yao Chen has made a lot of achievements in female films.
The box office of "The Silent Witness" and "Send Me to the Blue Clouds" was 20 times different from the same day, but in fact, the audience of "The Silent Witness" was not very satisfied, because I had been looking forward to it for a long time, but I did not feel amazing.
