On April 17, Sohu Video held the 2019 Spring Promotion Conference in Beijing, launching the latest layout this year, strengthening the "dual engine strategy" of self-produced long videos and self-media short videos, and creating a more quality and differentiated content and marketing platform , Provide a new path of unique video evolution. At the
promotion meeting, Sohu Chairman, CEO and Sohu Video CEO Zhang Chaoyang said that now all video sites are experiencing serious losses. Sohu Video has taken the lead in finding a closed loop of low-cost creation of high-quality content and has seen the dawn of profitability. . In Zhang Chaoyang's view, there is no monopoly in creation, and the video industry must coexist on multiple platforms. The long video content of self-made dramas and self-made variety shows, coupled with the dual-engine layout of long and short videos of PGC, UGC, and self-media short videos of information flow, will work together to open up a new runway for Sohu Video in the future.
The group of self-made dramas is subdivided, and the subject matter is deeply cultivated.
Sohu Video first launched the "small and beautiful" self-made drama strategy last year, trying to find a new way to break through in the continuous "black hole" market environment of burning money. In the past year, the industry has undergone tremendous changes, and industry trends have begun to more closely match Sohu Video’s advance layout. The key to
“small and beautiful” is to maintain a high degree of calmness, persistence, hard work, and focus on the project, spend the most appropriate budget, form the most appropriate team, and invite the appropriate actors to create works with the highest return rate. Put the main energy and resources on production, creativity, and content, instead of investing in traffic stars, sky-high copyrights and false data that cannot be closed-loop.
Since last year, Sohu Video’s self-produced products have continuously launched high-quality self-made products based on new strategies, such as "How can the Boss marry me", "Meet the Lord of the Palace", "Apparatus Spirit 2", "Animal Lovers", "Heir Plan", "You Who Can’t Hug 2", "Forensic Qin Ming 2", "Criminal Psychology Team X", "Three Hundred Cases of Tang Poems", "The White Dew of the Dragon Falling into Frost", "I'm a Pet in Dali Temple", "Chongmingwei" "Etc., I like to mention all kinds of lists and reputation. "Nice BOSS Wants to Marry Me" has also been exported overseas and has been recognized internationally. Sohu Video has an exclusive cooperation with Netflix, and the show will be translated into 26 languages.
In 2019, Sohu Video focused on crowd segmentation and deep cultivation of themes, and locked two directions in the development of self-made dramas: love sweet pet and suspense detective law. Continue to create explosive models, and let the content of the circle reach the public. Among the highlights of
, in the love sweet pet genre, "Nah Ho Girls" are looking forward to the second season of "Nah Ho Boss Wants to Marry Me". Director Wu Qiang will return with Xu Kaicheng, Wang Shuang and the original cast of the main actors. "Nah Ho Boss" "Marry Me" is different from the past traditions. The main creator has made many innovative adaptations on the basis of the sweet pet girl Mary Su, and has received continuous praise. For the creation of the second season, the behind-the-scenes production team decided to solicit scripts from the outside in order to get closer to the hot topics of young people nowadays, and the response was enthusiastic. It is currently expected to start in August.
Love sweet pet genre dramas also include "Hot Search Queen", "Meet the Lord of the Palace 2", "Sister, you succeeded in getting my attention", "My Pet Major General", "Cannon Fodder Strategy 2", "Don't Underestimate" The Soul of Otome", "Meet Her Majesty the Queen", "Genius Younger Jin Yebai", etc. The legal direction of the suspect case includes "I don't know the East is white", "Neither black or white", "Half Yin", covering user differences Change interest needs and upgrade to create new content.
In addition, Sohu Video also reserves a large number of well-known IP and original stories, which are being developed simultaneously. For example, in the urban love female comedy "How to Become a Heroine of a Romance Novel", "I Love You" adapted from the movie "I love you and die", and "Is it Xia Xia" that goes from campus to workplace, and includes "The way I hang is not elegant" with suspenseful reasoning elements. The costume fantasy romantic drama "Smell the Champs", the youth idol's sweet pet drama "The Green Plum Makes a Bamboo Horse", and the campus drama "The Age of Ling Xi" and "Class X in Senior Three" and so on.
judges market trends in advance, seizes opportunities, and adheres to unique standards. This kind of judgment has become a unique advantage of Sohu Video. Whether it chooses works or people, it never follows the trend, but foresees and leads the trend. This kind of potential energy can continue to accumulate, presenting Sohu as a boutique platformTaiwan’s unique self-made positioning.
The self-made program "a kind of attention to the youth world" is uniquely recognizable.
In terms of self-made programs, Sohu Video has deepened its strategy of "small" and beautiful in 2018, insisting on innovative material selection and ingenious production, and relying on differentiated operating strategies to create "Send "A Hundred Girls Go Home" seasons 1&2, "Where is the Magic Library", "Two Companions of Heroes", "Time Tells Me: Impressions of Masters" and other variety shows with unique recognition and topical reputation.
is based on the deep cultivation of content, Sohu Video gradually found the unique creation code in the self-made variety show, that is, insight into people's hearts, focusing on phenomena, and identifying cuts. In 2019, Sohu Video will uphold these creative codes to create two content sequence programs, "One Kind of Concern" and "Youth World Phase", and use its unique market cuts to jointly promote the path of incubating self-made programs from content to brand IP. On the one hand,
will continue and upgrade to build the "One Concern" content brand in 2018, and continue to work with super topic leaders in different industries to gain insight into the hearts of the people, appreciate the various aspects of life, and launch a series of social, cultural, cultural and other different directions. And in-depth works with emotional temperature, including "Send a Hundred Girls Home 3", "Where is the Magic Library 2", "First Art Class", "Interviews with Professionals", "Time Tells Me: The East Symbols, "This Life is Interesting", "Long Live Ideal", etc.
In the "Youth Life" unit, Sohu Video will guide people into and face the real state of young people at the moment, portraying their energy, passion and love in the program. Such as "One Year After Graduation", "Two Companions of Heroes 2", "Speed 2019", "Flying Over", "Pick Up the Flower in the Evening", "Rising Clouds", "Tony Show", "There is Only One Truth" and other programs.
provides unique platform value
In addition to long videos, Sohu Video has been promoting PGC and UGC self-media short videos, and strives to become a boutique vertical platform. This makes the cross-platform innovative playing method also an advantage of Sohu Video. Sohu Video’s self-media short video content is also embedded in the news client. Text, pictures, videos and Qianfan live broadcast are all conveniently used by users in various scenarios. The matrix composed of news, video, Sogou, games, and live broadcasts fully opens up user information.
In terms of marketing and products, Sohu Video will upgrade in multiple dimensions, promote more innovation, create content, integration and cross-border marketing. With innovative panoramic information flow, etc., in conjunction with playing page scenes, the commercial value is continuously improved.
Sohu Video has always insisted on being the opener of the latest trends in the industry and the adherent of value investment. Sohu Video has repeatedly observed new changes in user content requirements with forward-looking insights. Relying on piling up resources alone cannot form a real industry hematopoietic capacity. The video market is changing, and there is more than one road to the future. Sohu Video will insist on independent judgment of new changes, stick to its own channel, and concentrate on creating its own unique moat in 2019.
