Original title: Cloud recording is far more simple than imagined
Affected by the epidemic, the film and television entertainment industry has also undergone huge ecological changes, collective withdrawal of movies, suspension of filming of film and television dramas, and silence of variety shows... But at the same time, the user house Time at home has become longer, and film and television variety show producers have quickly adapted to environmental changes and pioneered and innovated. When large-scale live recording programs have been cancelled, live broadcast connections and small-scale life recording programs rely on "cloud recording". The new form is reborn. A few days ago, Xinhuanet reporters interviewed "Happy Camp" and its special program "Hey! "What are you doing" producer Liu Wei reveals the story behind "Cloud Recording".
Cloud communication, cloud meetings, and cloud expressions
Five days have given birth to a new form of "cloud recording"
If time goes back to two months ago, no one would believe that variety shows can be carried out using remote cloud recording, not only Ordinary audiences are also an unprecedented challenge for the "Happy Camp" team who has been deeply involved in the variety show market for many years.
is a special program launched by "Happy Camp" during the epidemic, "Hey! What are you doing? It took only five days from the initial idea to the final broadcast. At first, the producer Liu Wei and the director team were also very worried about how to manipulate the tone and scale of the program. The host and guests also expressed their concerns to them.
"When people across the country are paying attention to news reports, is it appropriate to present home life in our programs? This requires us to be more cautious than usual." Liu Wei frankly said that the team used to use variety techniques to plan programs, but this The program recorded by Dianyun records the real life status of the host and artist at home, and its functionality is greater than entertainment. The ultimate goal of the program is to call on the audience to respond to the call of the country, stay at home to fight the epidemic, and at the same time keep the current Live a richer and happier life.
Because of the tight time limit, there are only two to three days from recording to broadcasting of each program. The entire production process, including recording, post-production, and publicity, needs to be more efficient. Liu Wei revealed that the so-called "cloud recording" really means that all links are completed online, including cloud video conferences, cloud contact guests, and cloud communication desks, which will invisibly increase a lot of communication costs. In the
program, the three hosts need to record in sequence, each takes more than an hour, and the host recording will take an afternoon. Compared with the previous recording, the difficulty has also increased exponentially. Although the host and other guests are accustomed to facing the camera, they have to shoot at home for the first time. "They have to complete the technical work on the one hand, and the other On the one hand, we need to figure out how to better present the content, how to'reduced the dimension' to the position of ordinary amateurs, to show the true state."
Liu Wei revealed that even the experienced He Jiong was initially worried that he would be "very dry" when speaking alone. He hoped to interact with the audience. The director team communicated with He Jiong, hoping that he would forget that he was the host and imagined it as I am an ordinary person, and I don’t need to deliberately control the field, how I feel comfortable, and finally show the real state in the show.
"Special situation" becomes "unexpected surprise"
Cloud recording opens up new doors for variety shows
Compared with previous live recording, remote cloud recording is more difficult and more uncontrollable, because every guest is on his own Recording at home, there are too many unexpected situations that cannot be predicted and controlled in advance. Therefore, the director team also needs special handling according to the circumstances. These "special conditions" instead allow the audience to see the real side of the star that they could not see before, and become "unexpected surprises."
such as "Hey! "What are you doing" in the show, when Huang Zitao and Du Haitao connected, the pet dog at home suddenly grabbed the spotlight. Huang Zitao’s mother also showed up in the cloud recording and ridiculed Du Haitao as "fat," and was pushed by netizens on hot searches. . These emergencies were unpredictable in advance, and the realism of recording the state of life in this way has been liked by the audience.
At the technical level, cloud recording also has bigger problems. During the connection process, the network signal is not good, the screen freezes, and the sound reception problem occurs. For this reason, the program group must first pause and switch the network. To be on the safe side, they will prepare a mobile phone to record the sound in advance, and then edit it. The sound is pasted in, which is a problem only caused by cloud recording.
Liu Wei said frankly that cloud recording is a special form of variety show spawned in a special environment. The core mode of personal creative life vlog + video connection is used for recording. It is also the best practice they can think of in line with the current social environment. It is an epidemic prevention and production method. The arduous task of innovation. Under such a special form, the variety show market actively innovated in response to changes and achieved unexpected results. It not only demonstrated the strong thinking and innovative ability of TV people, but also provided new possibilities for the future development of the entire variety show industry.
