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| Work photo of Xie Mengchao in "War Epidemic Stories" |
On February 23, General Secretary Xi Jinping attended and delivered an important speech at the deployment meeting to coordinate the prevention and control of the new crown pneumonia epidemic and economic and social development. He pointed out that publicity, education and public opinion guidance should be strengthened in the prevention and control of the epidemic .
In order to implement the spirit of General Secretary Jinping’s speech, the Film Channel Program Center strictly implements Beijing’s relevant regulations on fighting the epidemic on the one hand to protect itself, and on the other hand, it gives full play to the responsibility of the film channel’s entire media and public opinion guidance to fight the epidemic. , To cheer for the frontline personnel in the fight against the epidemic and create a good social atmosphere. also carefully organized the selection of 60 excellent domestic films to assist Hubei to deliver a steady stream of "epidemic" power to compatriots in the epidemic area and self-isolated audiences. Cao Yin, Secretary of the Party Committee and Director of the Film Channel Program Center of
, said that the sudden emergence of the new crown pneumonia epidemic has given us a deeper understanding of the significant advantages of the socialist system with Chinese characteristics and a firm belief in China’s long-term prospects for development. bright.
24 hours a day, 24 hours a day, 24 hours a day, 24 hours a day, to deliver the "epidemic" force
film channel, as the national mainstream media, shoulders the responsibility of a professional film platform. During the fight against the epidemic, the film channel timely broadcasted a large number of stories about ordinary great heroes from the perspective of Chinese filmmakers. These excellent domestic films, which are rich in types, diverse themes, and full of positive energy, convey a steady stream of spiritual power to every audience during the war against the epidemic.
The protagonists in the premiere films "Chinese Captain", "The Climber" and "Heroes of Fire", and the heroes fighting on the front line, drew countless audiences to shed tears and leave messages, thanking the most beautiful retrograde; "I and My Motherland" The high-burning scenes of blockbuster movies such as "Wandering Earth" showed the greatness of the country and the beauty of human nature, which allowed countless people who could not sleep due to the epidemic in the middle of the night to see hope; Classic Chinese comics such as "The Return of the Great Sage" and "Little Door God" played outposts, followed by series of movies such as "Ice Age" and "Spider-Man", allowing the "sacred beasts" to feel the truth, goodness and beauty in an edutainment atmosphere every day. It adds more options for parent-child families.
guarding the movie channel is the primary entertainment for many viewers during the entire anti-epidemic period. During the entire epidemic, viewers spent more time watching TV, and the audience share of movie channels also rose sharply. Statistics have proved that television has become an important carrier for netizens to contact epidemic information. In this battle against the "epidemic", the movie channel has been built as a spiritual "square cabin" for the audience to stay at home for a long time.
rallied filmmakers to boost their confidence in fighting the "epidemic"
On January 27, the Film Channel Media Center planned and jointly launched the "One Heart, Win the Battle Against the Epidemic" online event and called for movies with Chutian Broadcasting and Wuhan TV. People recorded short videos on anti-epidemic topics and released them in relay.
Jackie Chan , Li Bingbing , Zhou Xun , Huang Xiaoming , Yin Li , Donnie Yen , Joey Yung , Hui Yinghong , Xie Feng , 24300 The filmmakers responded positively, "self-recording and self-acting", appeared on the scene with the most simple face, offering sincere greetings and powerful encouragement.
At the same time, electricityThe Movie Channel produced 30 TV public welfare promotional films, which were intensively broadcast during important time periods and in the "Movie News" section, and broadcast jointly by the National Film Channel Alliance. Connect with mainstream media such as the "Learning Power" learning platform, People's Daily New Media, CCTV News New Media, Douyin, Kuaishou, Tencent Weishi, Tencent Video, Migu Video, Bilibili, Toutiao, Baidu Baike, Himalaya New media such as Chutian Broadcasting, Wuhan Radio and Television Station and other national local media, Beijing subway, airport electronic screens and other outdoor media have formed a huge new media communication matrix with great publicity and achieved maximum communication efficiency.
Through these promotional films, people across the country have seen that film workers have sent the most true greetings, the most powerful encouragement to Wuhan, and paid the highest respect to medical workers.
Many filmmakers also demonstrated in the video how to use masks scientifically, reminding the public to protect themselves as much as possible, giving full play to the filmmakers’ role as an example, effectively raising public health and safety awareness, and helping everyone to eliminate fear and stabilize emotions. Strengthen the confidence of the whole people in fighting the epidemic.
As of February 16, "One heart, one mind, win the battle against epidemic prevention and control" Weibo topics have reached 760 million views, and short videos have been viewed more than 350 million times. This online event has been supported by the National Cyberspace Administration of China and the central media. , Highly praised by all sectors of society.
A song "Wuhan, how are you" sings the whole country
"How are you? Where are you?" This narration, pronounced by Hubei filmmaker Zhu Yilong in Wuhan dialect, was released by the movie channel on February 1. The core of the charity song "Wuhan, how are you". During the fight against the "epidemic", this song sent warmth and comfort to the people on the front line of the fight against the "epidemic", and also inspired the morale of the people across the country to fight the epidemic.
"Wuhan, how are you" written by Wang Pingjiu, deputy editor-in-chief of the Film Channel Program Center, composed by musician Chang Shilei, and invited Hubei filmmakers Zhu Yilong and Li Xian to sing with musicians Chang Shilei and Doudou. wang ping for a long time, he has been concerned about his relatives and comrades in his hometown, all into the lyrics. This concern has also sung the aspirations of 1.4 billion people.
The affectionate and melodious melody, the truly touching lyrics, and the emotional singing of the four people confided the people's feelings about the epidemic area. Wuhan, which became an empty city in the MV, once caused countless people to weep. They used barrage to say "Go on Wuhan! Go on Hubei! Go on China! Go on, people across the country!". The song
was finally selected by the China Sing Group, the "Learning Power" learning platform, and the Xinhua News Agency jointly launched the anti-epidemic excellent song series "Love in Wuhan, Love China", and the song's Weibo topic has been viewed 870 million times , The entire platform has played more than 650 million times.
20 The "confession" of the "Book of Two Places" retrograde
In this war "epidemic", many ordinary people have become great heroes in the hearts of the people of the whole country. They are brave and retrograde angels in white clothes, public officials who stick to their posts, construction workers who perform miracles, and ordinary people who silently contribute...
To truly record their deeds, the film channel "Today Film Review" and Wuhan Radio and Television Station Jointly produced and joined hands with filmmakers, on February 3, they jointly launched the special program "Book of Two Places" to win the epidemic prevention and control battle. In the form of letters in Beijing, they expressed concern and encouragement to filmmakers from all over Hubei.
in "ordinary and ordinary, true and true, withUnder the creative purpose of “Strength and Strength”, the audience saw through real images with temperature: the Shandong brothers who spontaneously helped build the Huoshenshan Hospital, were strangled by the soft masks and the front-line medical nurses were struggling to race against time on the front line of the fight against the epidemic "General in White", the most beautiful flight attendant who adheres to the 10,000-meter altitude in order to ensure the flight aid to Hubei, runs all day long just to guard the luminous community cadres...
Their stories make the filmmakers who participated in the "Book of Two Places" cry It also touched the hearts of the national audience that are closely connected with Wuhan. During the broadcast of the program
, "Today's Film Critic" and the Central New Media of the Communist Youth League jointly launched the Wuhan I want to tell you online solicitation activity and read on Weibo. It has reached 230 million times. Numerous caring netizens have left greetings and blessings on this topic, turning "Book of Two Places" into a "national book". During the broadcast of the program
, the column related Weibo topics have been read 770 million times. The program has been viewed more than 60.599 million times on the entire network. and "Book of Two Places" were carried out almost at the same time as the series of short video reports "The Most Beautiful Ordinary". The video content was filmed and submitted by netizens. Video is the main focus, which truly records the bits and pieces of ordinary people under the epidemic.
donated 60 excellent domestic films to Hubei
February 15th, the epidemic prevention and control has reached a critical period. To support Hubei's fight against the new crown pneumonia epidemic, the film channel program center carefully The organization selected 60 outstanding domestically produced films that reflect the spirit of the times with the main theme and positive energy, which will be coordinated by the Propaganda Department of the Hubei Provincial Party Committee from February 15th, successively on 6 channels of Hubei Radio and Television Station, 3 channels of Wuhan Radio and Television Station and Wuhan Fangcang Broadcasted by the hospital.
This donation has a large number of films, tight time, and heavy tasks. The film channel staff worked overtime to complete the screening, transcoding, logistics and many other problems, and temporarily set up a network server for uploading and downloading in Beijing and Hubei. , Shortening the transmission time to the greatest extent. The films donated by film channel this time are profound and diverse in types. They are all excellent domestic masterpieces that have been widely praised by audiences in recent years. The emotional tone is positive and sunny.
It is worth mentioning that the film channel also Specially prepared a movie "The Taste of Hot Dry Noodles" with Wuhan as the background.
People's Daily New Media, People's Daily Online , Xinhuanet, China News, China Daily, Beijing Daily, Beijing Evening News, Beijing Youth Daily, Yangtze River Daily, Chutian Metropolis Daily, Wuhan Radio and Television, Sina, Tencent, Phoenix, Netease, Sohu, Toutiao and other news media This donation was widely reported, and the event quickly made the top search list on Weibo, and received unanimous praise from the majority of netizens. It is generally believed that “using audiovisual language to accompany the audience is to make the best use of everything”, “60 good movies, The audiovisual feeling is good, full of positive energy, and playing in the hospital can also improve the morale of patients, inspire people, and stimulate fighting spirit. I hope to get better soon. "
"War Epidemic Story" has repeatedly appeared on the hot search list
February 21, jointly sponsored by Film Channel, "Learning to Power the Country" Learning Platform, Hubei Provincial Federation of Literary and Art Circles, Hubei Provincial Film Bureau, Kuaishou, 1905 Film Network The first episode of the "War Epidemic Story" of the "Filmmaker with You" co-produced with Kuaishou was broadcasted simultaneously on the film channel Fusion Media Center, Kuaishou and the entire network platform.
until March 3, " "War Epidemic Story" DirectorThe broadcast volume has exceeded 60 million, and the interactive topic our battle story video has been played 460 million times.
Deng Chao, Huang Bo, Chen Sicheng, Zhou Xingchi, Peng Yuyan and other filmmakers, as well as writer Wang Meng, have joined the online team to cheer for the frontline medical care and patients. From , , star , cheering on the frontline medical team, to Peng Yuyan hugging and embracing the nurses in Hubei, "War Epidemic Story" continuously shows the positive energy from filmmakers on the hot search list.
"Going forward unimpeded" to help resume work and production
As the spread of the epidemic is gradually curbed, fighting the epidemic on the one hand, and resuming work and production on the other have become the main theme of China.
From February 26, the film channel and the All-China Federation of Industry and Commerce jointly produced, and 60 companies jointly voiced the resumption of work and production. The entrepreneurial series of public welfare short films with the theme of "Going forward without hindrance" was officially launched, and it was officially launched in CCTV6. Channels and various Daquan media platforms have successively released and broadcast.
In this series of public welfare short films, Chinese entrepreneurs represented by Lei Jun, the founder, chairman and CEO of Xiaomi Group, and Liu Yonghao, chairman of New Hope Group, have inspired the people with their first-class entrepreneurial spirit and challenged the plight with excellent enterprises. Practice and open up everyone's ideas, and use the company's family and country feelings to light up the lamp of confidence on the road of continuous advancement of China's economy.
This series of public welfare short films demonstrates the Chinese people's tenacity and hard work of "everyone all work together, the more difficult and dangerous, the more forward", highlighting the spirit of the Chinese nation "growth in tribulation and rise from tribulation", inspiring the whole society Have confidence in China's economy, and the world has confidence in China.
Corresponding to the splendid movie programs, the multiple platforms of the movie channel plan a large number of topics about Wuhan from different angles. has been a professional film and print media for more than 60 years. The March 2020 issue features "Filmmakers' Anti-epidemic Action" as the cover, and plans related special reports to show filmmakers' active fight against the "epidemic" in various ways. The determination not to be absent.
In addition, many new media platforms under the film channel also use images and graphics to show the beauty of Wuhan and the spirit of Hubei. They also use lively and interesting movies and food topics to "make ideas" for netizens who spend time at home. .
The fight against the epidemic is still in progress. The movie channel will continue to use light and shadow to convey the "epidemic" power, build a spiritual cabin for the audience, boost the confidence of the people across the country to overcome the epidemic, make the positive energy stronger, and the main theme higher. The mainstream media should be responsible!
No winter is insurmountable, and no spring will not come. The people of the whole country are waiting for the sound of the horn of victory.
