This is the "epidemic" of Hengdian and the film and television industry. They can only help themselves while being anxious. It has been 11 days since
actor He Jiayi returned to Hengdian World Studios from Beijing.
is quarantined for another 3 days, and she is expected to become one of the lucky actors to resume work in Hengdian.
On January 27, when Hengdian announced that all crews had stopped filming, more than 13 crews were filming. He Jiayi's "Heirloom" is one of them.
It was the third day of the Lunar New Year, and the makeup artist wearing a mask put on her makeup. When she came to the crew wearing a mask herself, she learned that the film was no longer available. She had to buy a ticket back to Beijing the next morning.
Another 6000 people are stranded in Hengdian. Without filming, the scenic spot is closed.
Once, countless stories of palace competitions, love and hatred were put on the screen here;
now, Hengdian has been washed away from the hustle and bustle, standing silently, waiting for the full start. The
epidemic is getting better, but the haze is still over Hengdian and the film and television industry that uses it as a "barometer".
Some people saw hope, some left sadly, and some struggled to support it.
This is the "epidemic" of Hengdian and the film and television industry, and they can only help themselves while being anxious. The people in the film and television industry in Hengdian
, who are under the ice, were full of expectations for 2020. The year that
just passed, everyone's life was not easy.
In the first three quarters of 2019, the number of filming and production TV series records nationwide decreased by 27% compared with the same period last year. As an "industry barometer", the operating rate of Hengdian Studios dropped 45% year-on-year.
"Project divestment", "crew withdrawal", "movie withdrawal", and "sudden start-up"... depressing news, one after another. The big IP of
is muddled and the traffic is not working well. Some former popular stars have publicly complained that they could not receive the drama. "It used to be people picking plays, but now plays picking people" has become the consensus of the film and television industry.
The bubble in the past few years has been squeezed, and after the brutal shock, in the fourth quarter of 2019, the situation seems to be developing on the benign side.
"The Strongest National Day File in History", a number of mainstream domestic films have risen. In the first year of sci-fi movies, animated movies reached the top of the box office. In the bleak years, domestic movies reappeared with different attitudes.
At the end of the year, the total box office of the Chinese film market exceeded 63 billion yuan. Although the single-screen profit and annual attendance rate are not as good as in the past, the total amount is still increasing, and word-of-mouth and box office form a virtuous circle.
There are various signs that China's film and television industry is entering a healthy lane. With such anticipation of
, the opening of Hengdian is a huge drama.
This was once China's "Hollywood". In 2014, many Hengdian (Dongyang) film and television media companies went public through backdoors, mergers and acquisitions, etc., and they were all in the limelight. When
was most prosperous, Hengdian had to host more than 300 crews a year, of which more than 70 large and small crews rushed to the New Year's Eve together.
That was the golden age of Hengdian and the golden age of Chinese film and television.
For the 2020 Spring Festival, 20 crews are filming and 11 preparatory crews are in Hengdian. "You Fei" by Wang Yibo and Zhao Liying, "Heirloom" by Qin Lan and Wu Jinyan, "Qing Ya Ji" by Zhao Youting and Deng Lun, as well as "Insect Totem", "Little Girl Dress", "Burning Earth", "Green Youth" and "Barefoot Fairy" ……
Starting on the 23rd of the twelfth lunar month, the five themed locations in the city are ready to "Hengdian New Year's Eve" to welcome tourists.
"Chen Qingling", "Celebrating Yu Nian", "Sword Dynasty"... the related theme design of the series of hit dramas are very thoughtful. "Following the hot drama to visit Hengdian" makes this Spring Festival full of expectations.
Hengdian has a resident population of more than 90,000 and receives more than 22 million tourists every year. The Spring Festival is often the first peak of personal traffic.
For Hengdian, which is walking on two legs in film and tourism, the epidemic has brought a double impact.
On January 23, Hengdian World Studios announced that the six star meet-ups from the first to sixth day of the Lunar New Year have been postponed, including the "Chenqing Youth Meeting" that has attracted much attention from fans;
On January 25th, all scenic spots in Hengdian will be closed to the public , The crew and extras who are filming need to check their body temperature;
On January 27, the Hengdian Film and Television Cultural Industry Experimental Zone Management Committee, Dongyang City Culture, Radio, Film and Tourism Bureau issued a notice to close the filming scene and suspend the crew during the prevention and control period Shooting activity. The
crew was suspended, and more than 6,600 people stranded here with Hengdian.
"loses 500,000 a day"
is not only hit by Hengdian, but also the entire film and television industry.
Someone has made incomplete statistics on "Resumption of Work" on Weibo: "Dajiang Dahe 2", "You Fei", "Green Hairpin", "Thank You Doctor", "Dear Myself", "Dear Military Uniform" and "You" "Beautiful when smiling", "I'm such a woman", "Breathe deeply together", "Girls", "Mr. Crisis", "Jade Zhaoling", "Knife Walking in the Snow", "My Little Lucky Fortune"... the starting location is from Shanghai to Guilin, from Hengdian to Xiangshan. The
theater is closed. "Sonic the Hedgehog", "Mystery of Arrival", "Buckwheat Going Crazy", "Jojo's Fantastic World", "Little Women", "Marriage Story" and other movies have entered the sequence of the previous 7 Spring Festival movies. According to incomplete statistics, since January 23, a total of 28 movies have been withdrawn in the past month.
Many variety shows cannot be recorded normally. From the production side to the distribution side and the marketing side, the entire industrial chain has stagnated.
anxiety spreads in the industry.
has nothing to play. From dragon sleeves to idols, different levels and the same situation. The film and television industry may never have been so equal.
has a hard life as an individual actor, and it is even harder for the bosses of film and television companies. Work stoppage means that the progress of the project is stagnant, the payment is difficult, and the funds cannot be turned around. Fortunately,
has been completed, it is fortunate that it has not been turned on, and it is unfortunate that it has been suspended. Because of the "lost loss" of the entire crew. For some head projects, the daily expenditure is in the millions. Chen Yitao, the producer of the
Hengdian crew "Qingluo", once posted a complaint on Weibo. Because of the work stoppage, more than 100 people from their crew left, and nearly 200 people stayed behind. They must guarantee their meals, accommodation and other expenses every day. Loss of 500,000".
is too difficult for SMEs and entrepreneurs to persist. Will the situation be better in the second half of the year? Under the crit of
, the industry began self-help from the top down.
The Beijing Film Bureau issued an open letter stating that it will launch three policies to optimize government services, support key projects, and ensure the normal operation of the industry.
Each film and television city has successively introduced preferential policies to solve the urgent needs of the crew.
Hengdian has introduced two measures. For companies and crews, from the date of suspension of filming, there will be no rent, room fee reduction, etc.; for group performances, especially "Horizontal Drift", a monthly living allowance of 500 yuan per person will be provided. The "retrograde" in the
industry has been around since the beginning of the epidemic.
"囧Mom" announced on the second day of the file withdrawal that the film premiered on ByteDance's Watermelon Video and other platforms on the first day of the new year, and then "Fat Dragon Crossing the River" followed in its footsteps and moved to the web. "Source·Rainbow" chose to pay on-demand in mobile cinemas. The change brought about a change in the pattern of the entire industry.
creators at home, either quietly self-improvement, preparation and polishing of content during the open window; or start the "cloud warfare" mode quickly to participate in live broadcast and record ID.
"Everyday Upward" was broadcast for 11 years. For the first time "Cloud Start", there was only Wang Han on the stage. Other hosts Qian Feng, Da Zhangwei, Wang Yibo, Gao Tianhe, and guests Han Xue, Wang Ou, Shen Mengchen, and Yang Di all participated in the recording through video connections. While
is falling into the gloom of the film and television industry, the short video field ushered in a new peak of traffic. Online platforms have replaced offline channels, and dramas and concerts have begun a "cloud entertainment" model.
online and offline, no one can be replaced, but it will definitely be in communion. Compare the series of changes in Chinese film before and after SARS in 2003: lowering the approval conditions and thresholds for filming projects... The word crisis always sees opportunities in crisis.
resume work is proceeding in an orderly manner.
Hengdian has already issued an announcement: the first phase of the resumption of work will begin on February 13, and the employees of the film and television companies (crews) will be in the local area during the Spring Festival, and those who have not been to severely affected areas or have not contacted personnel in severely affected areas, and prevention and control The key film and television companies (crews) with the measures in place will be given priority to resume work after approval. The time to resume work in the second phase will be determined according to the situation of epidemic prevention and control. The resumption of work in the third phase is for normal shooting after the epidemic prevention and control measures are lifted.
However, even if the crew can start work after the shutdown, problems such as project clustering, schedule coordination, and fierce competition will still plague the industry. The situation in the second half of the yearThe situation may still not be satisfactory.
We have to carry it for a while.
The goal in 2020 is not to make money, but to live.
