Wu Changchang, associate professor at East China Normal University School of Communication, the full text is more than 2,900 words, it takes about 6 minutes to finish reading
A reporter asked me, what do you think is a talk show? I asked without thinking, isn't it just cross talk?
Talk show and cross talk are both language arts, but they are different in tone. The development of the talk show follows the context of the rise of American television, venting its nostrils with the people, "small curse and big help", helping capitalism establish the reputation of procedural democracy. As a folk song art, cross talk is in the "people's name" in the hall of elegance. Under the socialist system, it criticizes the sang and scolds the sanghuai, and sings new people and new things.
The decline of an art is pushing people to miss the golden age of its prosperity. The common people lamented the decline of cross talk, but did not realize that it was the decline of cross talk as a form of television art. In the language programs of the Spring Festival Gala in the past two years, the cross talk has only one seat each. And those cross talk clubs scattered all over the world, where people pay to watch live performances and have fun and interaction on and off stage. Where are there signs of decline? After living in a different way, shrinking in the circle, cross talk continues to meet the needs of the masses for entertainment.
▲ In Tianjin, one of the birthplaces of cross talk, all kinds of cross talk teahouses bloom everywhere. © Sina
The spark of the talk show, compared with the gradual disappearance of cross talk on TV, seems to be a few steps later. In the 1990s, the variety shows of provincial TV stations were mainly in line with Taiwan. I've copied the competitive variety show in the studio, but there is only one thing that I dare not act rashly-the talk show. This low-cost talk show in the studio is too suitable to help digest the local celebrity resources in Taiwan. The host and the celebrity reveal each other's privacy in the program. There is no lower limit on the scale. Add some strange power and the ratings should not be too high. The two hosts and producers of "Kangxi Is Coming" can still find a foothold in the variety show industry. "The Big Boss of the People" (later renamed "The Biggest Party of the People") imitated political figures, and it was torn on the spot. It has always been the top card of dominating Zhongtian, and it was also praised by Jin Zhong.
There are always those who dare to be the first. Hunan Economic Television, the terrestrial channel that nurtures the "TV Hunan Army", used the IP of "Kangxi Is Coming", which was not broadcast soon, to produce a talk show called "Na Ke is Different" with great fanfare. Amidst laughter and scolding, the sordidness of the entertainment industry or the privacy of celebrities are peddled all over. The audience is also buying it, and the ratings often dominate the charts. The good times did not last long. The show was silently offline a year later due to force majeure. Prior to this program, Hunan Satellite TV, which had the same system as it, took advantage of the popularity of CCTV's "Tell the Truth" and hatched the talk show "I Have Something To Say", hosted by Ma Dong. When the policy was not yet clear, the program team rashly produced an issue of "Into the Gay", which angered the General Administration, and the team was immediately disbanded. Where is the "lower limit" of
talk show (or talk show) ? At that time, no one could give a clear answer. After the trial of
"Nake Is Different" stranded, Dragon TV, which has just been renamed, took over the production of the talk show. First Liu Yiwei and Zhou Libo, then Venus and Wang Zijian. Liu Yiwei, who left CCTV, estimated that he wanted to get rid of the image of a housewife and man. In 2005, he hosted "Oriental Night Tales" on Dragon TV. At this time, the Taiwanese talk show has been left aside, and the American talk show has become one of the vanes of Shanghai TV culture. TBS (Cable TV) night talk show "Conan Show" and CBS (CBS) day talk show "Allen Show" should have been quietly learned by "Oriental Nights".
In the next ten years, Dragon TV, as the broadcaster, controlled the basic direction of domestic TV talk shows, and tried almost every possibility. The talk show seems to be a foreign cultural species used in southern or eastern China to fight cross talk in the north. "One Week Libo Show" and "Venus Show" directly put the host's name in the name of the show. This kind of "destructive creation" of personal heroism is only the envy of other stations. Not only that, in 2012, the stand-up comedy was tuned by Shanghai TV, and then turned into a talk show and made a grand appearance. Wang Zijian, a young comedian from the north, took the lead as a weekly broadcast "Talk Show of the Post-80s Tonight".
This is the first show that dared to directly call himself a talk show. Wang Zijian got rid of the discourse framework of talk shows and created a petty bourgeoisie grammar with a sense of youth intergenerational. Decent and prudent language, between the same three-sentence enthusiasm that might make people laugh, between sitting in danger, and unruly,There is a contradiction that can be consumed and sold. This is the reason for the special white space of talk shows.
In an era where everything disappears, the talk show of "Post-80s tonight" talks about life, workplace and emotional topics that are of interest to new youths and urban residents. It is indispensable to use entertainment star gossip to embellish or Import. The "Wonderful Story" that turned out in 2014 is also reliable. Scolding the boss, talking about social interactions, and the mental massage of the talk show softened the mixed sensibility of the young people in the social jungle. This new set of grammar helped the talk show set up camp on video sites. A group of young people in society, relying on their experience of walking around the world, and their sophistication, stepped onto the stage aggressively and became KOL (Key Opinion Leader).
The KOL that emerged from the talk show does not carry goods or endorsements, and is different from the early public knowledge on Weibo. They are younger and dare to speak. Although not much dialectical and materialistic, but the style is rough and hard-core. Young people or white-collar workers in small towns will consciously or unconsciously refer to them, and even listen to their micro attitudes towards life. This is the meaning of "Qihua Shuo". However, no matter how much they dare to say or touch the policy red line, had no choice but to use entertainment and life to kick things off. This was the "Tucao Conference". The production team of
"Tucao Conference" is born out of the Xiaoguo culture of "Tonight's Post-80s Talk Show". After more than five years of market cultivation and talent training, Xiaoguo makes people's imagination of talk shows limited to the fun American style of petty bourgeoisie formula. "Tucao Conference" does not persist in the form of stand-up or side-to-side cross talk, but instead allows stars and guests to expose and criticize each other. "Melon-eating crowds" watched, earning a reward.
▲ "Tucao Conference" show appreciation is based on the negative and positive complaints of celebrities, and artists accepting invitations to come on stage mostly have the most basic requirements for maintaining reputation. Tucao and whitewashing scales hung over the microphone of "Tucao Conference" from the very beginning. Now in the fourth quarter, this balance has been tilted more and more severely just like its declining scores each season. © PingWest
The SM relationships in the North American talk show that you like and I want, mixed with a brave and relentless "criticism" culture, are not only insensitive, but become an excellent means of reverse public relations for stars. The celebrities who were willing to appear on the show were spit out, cheating secretly turned into praise, and voicing turned into commendation. With this kind of logic, "Tucao Conference" needn't worry about not inviting celebrities. Seeing now, the audience feels dull. It's not that celebrities are not big names, but that this siege model is no match for the strength of marketing logic. invites the stars to the altar and restores them to ordinary people. The populist concept is certainly beautiful, but the cunning of the big public relations brother will make the boundary between reality and whitewash into a piece of feathers. must add one sentence, this show draws on TBS "Comedy Central Tucao".
Maybe we have to ask, is the formula for the talk show only American, and nothing else? The small universe of the
talk show was originally American, exuding a lingering taste of fried chicken and fries. takes the scandals or defects of political figures, makes fun of them, makes fun of the mouth, and lets go of them. The audience is relieved and relieved, and the sense of institutional self-confidence can still emerge spontaneously. When enters the country, the talk show must be "reconstructed". Young KOLs use jokes, jokes or slogans to interfere with the youth's imagination of life, or to make aesthetic corrections, which are in great demand in the country and will not step on the line. saw the "Tucao" model fading away, Xiaoguo encouraged Youku to spend a lot of money to buy the copyright of ABC's older talk show "Saturday Night Live" to produce the Chinese version. As a result, the criticism of netizens can form a new episode of "Tucao Conference". The
formula must be specific to the specific object to be effective. The myth of the Western TV market model separates the formula from the target, forcing buyers to believe that talk shows can also extract unique wealth or formulas, that is, the host’s highly formalized mask personality, strengths or advantages. If this can be purchased, but it is forced to cut or repair in accordance with the social environment or system, then the significance of Youku's purchase of the copyright of "Saturday Night Live" seems too "Ke Likong". Just like Cui Yongyuan's evaluation of a CCTV program, "I bought a program name for the money," and is here.
The main irony, mockery, blanking or puns of American talk shows can only be released when they are used in politics or celebrities (the capitalistRighteousness) the language charm of freedom or procedural democracy. In contrast, our imagination about talk shows has been depoliticized from the beginning, and the introduction of talk shows is aimed at the blue ocean space of the domestic variety show market.
because talk show is impossible, and it will not become a moderate chamber. On the contrary, it encourages performers to allow the free expression of emotions and free subjective expressions, or radical statements of positions. Therefore, it conforms to the eye-catching demands of capital and successfully implanted its identity as an inspirational lecturer or anti-chicken soup healer into the youth group. However, , a talk show that abandons the context and does not talk about the country, can at best let the emotions cling to each other. The language is empty in meaning, and it's just a taste. The Dadaism of , a culture that can be circulated and consumed, allows domestic talk shows to almost replace college ideological and political courses. According to this logic, it is not impossible to make a comedy version of "China Is Listening" or "This Is China".
This is the current status of talk shows. However, I prefer to put it together with programs such as "Hip Hop in China" and "Band Summer". When "yellow" is not good, "white" is even more important, and only "red" is left. The programs of these expressive people can only pretend to be stupid and "whitewash" beautifully. Deleuze once said, "Playing stupid has always been one of the functions of philosophy." Can a domestic talk show become such a fool and idiot?
