80, the director once again let the market see a surprise.
Recently, the suspenseful crime movie "Manslaughter" starring Xiao Yang, Tan Zhuo, and Chen Chong was released and became a dark horse before the end of the year.
Douban scored 7.7 points and Zhihu scored 8.8 points. The word-of-mouth of the film quickly fermented across the network, driving the box office to continue to rise.
As of now, "Manslaughter" has been released for 4 days, and the box office has exceeded 260 million. It is expected that the final box office will fall to more than 600 million. This achievement is already quite good in suspense crime movies, and it is even expected to hit the top 3 box office of the same type of movie in the year.
"Manslaughter" is adapted from the Indian film "Manslaughter". In the film, a mother accidentally killed a beast who had raped her daughter. This "beast" happened to be the son of a policeman.
Therefore, moral judgment, power confrontation, and family protection are always entangled between the two families. The film puts a right or wrong choice before the audience.
Last year, the audience faced a similar experience of entanglement when the reality-themed movie "I am not a medicine god" was released, while "Manslaughter" once again questioned the complexity of human nature in the form of a crime movie.
Coincidentally, the director of "Manslaughter", Ke Wenli and Wen Muye, are both born in the 1980s. Coupled with this year's explosion of "Nezha" and "The Wandering Earth", more and more new forces in the industry are moving towards the center of the stage. .
During this process, a new development model has gradually emerged in the industry. Behind "Manslaughter", there are Chen Sicheng and the closely related Wanda Film and Television, and the birth of "I am not a medicine god" cannot be separated from Ning Hao's The "Bad Monkey Project" and Huanxi Media...a generation of filmmakers and related film and television companies that have formed outstanding influence in the industry are adopting an "old with new" approach, from capital, resources, industry appeal, personal strength, etc. To help the new generation of young film directors accelerate their growth in many ways.
With the continuous maturity of this development model and continuous release of commercialization space, the film market will usher in more fresh blood, and the mature generation of filmmakers will "bring newcomers" as producers, which is also conducive to the inheritance of the industry. Find a healthier growth path in the process.
is the post-80s director with the largest share of
sci-fi, animation, and suspense.
According to the statistics of Mirror Entertainment (ID: jingxiangyule), as of December 16, among the top 40 domestic films at the box office in 2019, the post-80s The number of films directed by directors is 15, accounting for the largest proportion, reaching 37.5%. If the age limit of the new generation of directors is extended to 75, this proportion will reach 52.5%, accounting for more than half. The new generation of young directors has become the backbone of the industry.
It is worth noting that the post-75s and post-80s directors are more concentrated in the movies with a box office of over 1 billion in 2019, accounting for 70%. Among them, the top two films in the annual box office list are all works by directors born in the 1980s. The rise of
new forces means that new blood is injected into the market.
In 2019, the appearance of "Nezha" refreshed the market's understanding of animated films of all ages. The film's nearly 5 billion box office signal to the industry is that the box office appeal of animated films of all ages has the ability to break out stronger competitiveness in a larger period. This is the case for the movie "Jiang Ziya" in the same series of "Nezha" who dared to set the Spring Festival file.
This shows that the domestic animation industry is expected to radiate new vitality. The CEO of Caitiaowu Pictures has publicly stated that 95% of the animation companies in the industry are losing money, and the market expressiveness of "Nezha" will accelerate the change of this status quo.
Similarly, the emergence of "Wandering Earth" can be regarded as a milestone in domestic science fiction movies, because "Wandering Earth" created a hard science fiction based on the Chinese cultural context, our China The love of family and the obsession of a community with a shared future for mankind are where the film can poke the audience’s emotions.
And the recent release of "Manslaughter" has exploded in word-of-mouth on the whole network. It is also that the localization of the film is more in line with the expression rhythm and emotional explosion of the Chinese people. The influence will also accelerate the establishment of a new generation of directors' new thinking on crime movies. It can be seen from
that every post-80s director enters the public eye with a new breakthrough in the content of a certain category of movies. This is also the key to encouraging the growth of new directors in the industry.
However, the growth of new directors is not achieved overnight. Behind them, most of them are more familiar with the market.
This summer, the director of "Heroes of Fire" who focuses on firefighting is born in the 1980s, Chen Guohui, and producer Liu Weiqiang and the controlling party Bona Pictures have accumulated years of successful experience in the "Bona-style theme" movie.
returned from the storm of withdrawal. The director was Zeng Guoxiang, born in 1979, and the producer was Chen Kexin’s 30-year old partner Xu Yuezhen.
The combination of young director + senior producer can not only accelerate the personal growth of the new director, but also help the new director to open up the capital market in the early stage of development. The continuous output of high-box office movies is verifying the feasibility of this development model .
Young Director + Senior Producer
A win-win model for capital and style inheritance
This is a sustainable and healthy development model.
What young directors lack most is money and recognition.
In 2008, although Dumpling (formerly known as Dumpling Keli) became famous overnight because of the short film "Hit a Big Watermelon", his reputation quickly faded. He can only do animation outsourcing work and dream of animation film in Chengdu. .
Six years later, the CEO of Caitiaowu Pictures, Yi Qiao, finally found dumplings with his amazing "Hit, Hit a Big Watermelon", and after 5 years, "Nezha" was born.
Yi Qiao gave dumplings, not only an opportunity, but also capital support, and years of experience in making animated films. He was the chief producer of "Big Fish and Begonia" and "The Great Guardian", and later, he will also be the producer "Jiang Ziya", the director of the film also has new director Cheng Teng.
, like dumplings, most of the new directors come out with amazing works.
Before filming "Manslaughter", Ke Wenli's graduation work "Freeman" was also full of depression that could not be vented. He scored 8 points on Douban. And Chen Sicheng gave Ke Wenli a chance to magnify his advantage.
It is worth noting that directors like Chen Sicheng who have formed a personal style in the industry and have exported high-quality works to the market either already have their own film and television company and have the ability to independently operate film and television projects; or they rely on their personal brand value Form a certain binding relationship with the head film company.
Chen Sicheng belongs to the latter. He and Wanda Film and Television jointly established Chengya Film and Television. Behind his Chinatown series, Wanda will never be absent. This time, Chen Sicheng produced "Manslaughter", and Wanda is also one of the main producers of the film.
That is to say, in this mode, mature directors have the element of betting. They assign their accumulated brand value to new directors to obtain capital support. If they win the bet, they can not only speed up the frequency of their personal brands exporting excellent works to the market, but they may also create new possibilities in a certain category of movies.
In 2016, Ning Hao’s Bad Monkey Pictures has launched the "Bad Monkey 72 Movie Project" to support new directors. Behind Ning Hao are both his own bad monkey and Huanxi Media. Lu Yang of "Xiuchun Dao: Shura Battlefield", Wen Muye of "I'm Not the God of Medicine", Guo Fan of "The Wandering Earth", and the Olympic bid of "The Beneficiary" are all beneficiaries of the "Bad Monkey Project".
The win-win situation of both parties is the basis for the continuation of this model. More importantly, in order to ensure the continuity of personal brand value, mature directors will also choose areas where they are better at supporting newcomers. For example, Chen Sicheng, who is better at suspense, chose Ke Wenli's "Manslaughter", and "I The fusion of reality and comedy in "Not Medicine God" is Ning Hao's strength.
Xu Zheng's advantage in comedy is also passed on in the same mode. Not only did he supervise "Overtime Cohabitation" for the new director Su Lun, he also produced "Love" for the new year's director Yang Zi. The film also belongs to the category of comedy. The personal abilities and style of the producer of
permeate the film imperceptibly, and it is no longer just a nickname, but is more conducive to promoting the industry to a healthier development environment, and mature directors can also give newcomers to works of similar styles. The directors learn from more experience to further revitalize the creative vitality of the new generation of directors.
At least for now, the young generation director market is continuously active.
According to the statistics of Mirror Entertainment (ID: jingxiangyule), in 2018In the TOP20 directors' box office charts in 2016 and 2019, the proportion of young directors born in the 75s and 80s has reached about 50%, especially among the top five directors in the cumulative box office, the younger generation occupies a 60%-80% advantage .
The younger generation of directors and his "nobles" are creating a new era.
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