In recent days, many movies have been released, all wanting to grab the last share at the end of the last year. Among them is "Sky Fire", which is directed by the famous action film director Simon West and starred There are Wang Xueqi, Kun Ling, Dou Xiao, Bo An, Ji Lingchen and others, mainly telling the story of a sudden volcanic eruption that put the beautiful resort-prosperous Tianhuo Island into escape mode in an instant.
said in the movie introduction that this not only has high-burning, stimulating special visual effects and intense action scenes, but also a story about love and courage, choice and abandonment, self-help and the Chinese-style hero saved by him. At the same time, there are more than 96% of big V recommendations on Weibo.
Jay Chou also promoted the movie on his personal social platform two days ago, saying: I can’t think of when I wrote the song. It won’t take long to write a good song, as long as I feel it. The theme song of the movie "Sky Fire" has just been completed today, and the song has been brewing for a long time each time. How about listening to the new song directly in the cinema this time.
Even at the "Skyfire" pre-screening conference, producer Dong Wenjie announced that Jay Chou's new song, whether it is audio or MV, can only be heard and seen by watching "Skyfire" in the cinema. This passage of
aroused public outrage among fans. After all, a song must be heard at the end of the movie. This is a bit too bundling marketing. Although it is a bit wrong, it is for bystanders. It would be a good way to drain traffic. After all, Jay Chou's fans are distributed in the north and south. Both the appeal and influence are beyond doubt.
's promotion and drainage through this golden sign will undoubtedly allow many fans to buy a movie ticket worth tens of dollars this weekend and into the movie theater.
But in fact, no matter how the traffic is drained, the quality of the film is the most important thing. If the quality of the film is very poor, it will only have the opposite effect. On the contrary, if the quality of the film is high, it will always be worthy of everyone's scrutiny and publicity, just like At the beginning of the year, "The Wandering Earth", in the low stage, the film was also passed on to each other through high quality, and finally achieved very good results.
So in the middle of the necessary publicity, the quality of the film is also worthy of attention. For Kun Ling and Jay Chou, the poor quality of the film will also affect these two people. It may be the point that fans are worried about. For example, in "Shanghai Fortress", Lu Han himself suffered a lot of infamy because of the quality of the box office. You must know that a good image does not form in a day, but it only takes a moment to collapse.
And now that this movie has been released, it may take a while for fans who are not thinking about watching this movie, but no matter what the final result is, I hope that the next film production can take warning. I don't want this publicity method to become a marketing method in the future, because it is hurting the feelings of fans towards idols, and I also wish the audience who watched the movie can watch it happily.
