On December 13, Baidu's Boiling Point's annual movie list was released. Domestic films occupy 8 seats on the list, including "The Wandering Earth", "The Devil Boy of Nezha", "My Motherland and Me", "The Devil Boy of Nezha", and "Captain of China". High-quality film works, the two foreign films on the list are Marvel's "Avengers" and "Wonder Woman".
can clearly find through the Baidu Boiling Point Annual Movie List released this time that the movies on the list are basically high-grossing movies at the same time. The total box office of the ten movies reached 27.18 billion, accounting for more than four cities in the total box office of the year. Among them, the box office of "Nezha: The Devil's Child" and "Wandering Earth" were 4.973 billion and 4.655 billion, ranking the top two in the box office list .
It is worth noting that 2019 is considered to be a cold winter for the film and television industry. For example, in the recently hit variety show "Actors Please Get In", many well-known actors said that they hadn't received the drama for a long time. On the one hand, the film and television performances on Baidu’s boiling point list are outstanding, on the other hand, the arrival of the film and television winter, what does this situation show? Revenue has been growing rapidly and hitting new highs. This situation has a huge connection with large-scale capital subsidies, including the huge subsidies given by ticketing platforms to compete for users and movie distributors to ensure attendance. Therefore, in the first two years, people would buy a large number of low-priced movie tickets for 9.9 yuan, 19.9 yuan or even 3.9 yuan when they watched movies.
However, in October 2018, the Ministry of Culture and the Film Bureau of my country formally issued a document to cancel the movie ticket replenishment. Since the beginning of 2019, fares have started to rise significantly. Taking the Spring Festival stalls as an example, the data shows that the national average ticket price is about 45.1 yuan, an increase of about 15% over the same period in 2018. This means that the economic threshold for audiences to watch movies is higher, and every time they buy tickets, they are more cautious. What comes is the increase in requirements for film quality.
In an era when movies are by no means the only way for audiences to entertain, value for money is the main reason why audiences choose to watch movies. Baidu Boiling Point’s "Wandering Earth", number one on the annual movie list, is the best example. During the Spring Festival of 2019, when the ticket price is also high, the ticket price is also not low, but with the wonderful content and sophisticated production standards, "Wandering Earth" is considered to be the first year of Chinese science fiction, and many people choose The second and third brushes eventually made it a dark horse at the box office, with a good result of 4.6 billion.
The cold winter of film and television is coming, and "hardcore" content needs tears and sparks.
With the popularity of movies, it plays an important role in expressing people's emotions and finding resonance. At the same time, due to the perfection of professional film reviews, audience comments and other platforms, you can easily see the true evaluation of movies on platforms such as Douban, Baidu Tieba, and Taopiao. Therefore, it is impractical to only rely on one or a few traffic stars to prop up the reputation of a movie and promote the box office.
Looking at Baidu’s boiling point annual movie list, apart from the high box office, another common point is that the content of the film is sufficient to bear the "tears" and "burning points" of its people, and the audience can get emotional touch through the film. For example, the main melody movie "My Motherland and Me" did not choose the grand narrative method of the same type of movies in the past. Instead, it outlines the major events of the motherland through the lives of 7 groups of ordinary people, so as to get closer to the audience and make it better. Experience the touch and pride of the country’s prosperity.
is also like the "Nezha's Devil Child Comes to the World" in the summer file. The friendship between Nezha and Xiaobailong has become a hot topic among the audience, and there is also the resistance of "My life is up to me." The blood is surging. Innovating on top of tradition, giving meaning to the times, sophisticated production and high-quality content make this film a well-deserved "light of the country". The total box office of
in 2019 reached a new high, reflecting that the demand for Chinese people to watch movies has not decreased, but the requirements of Chinese people for the quality of film content are increasing. The so-called "winter of film and television" is nothing more than the removal of the "catwalk" of traffic stars in movies, and it is just a rectification of the uneven content of movies in the past. Content is king, and hardcore content is the only way for a movie to achieve results.
’s works on Baidu’s Boiling Point’s annual movie list this time, whether in terms of attention, content level, word of mouth, or box office results, are all outstanding in the past year. Therefore, Baidu Boiling Point’s annual movie list not only provides a reference for the development of the film and television industry, but alsoThis is also a good guide for movie fans.
