reported on December 10 December 9, 2019, Shanghai -Procter & Gamble's famous washing brand Tide recently teamed up with the new brand ambassador Xiao Zhan to create the Tide x Xiao Zhan true color theater, with "challenging colorful, true color unchanged "As the theme, release a new series of products. At the scene, Xiao Zhan not only reproduced the classic images of the publicity blockbuster, but also played colorful roles in different roles, sharing his true colors without changing his attitude towards life.
, as the brand ambassador of Tide's new brand, Xiao Zhan played the four roles vividly both during the shooting of the commercial film and at the event. He is a fashionable youth, a sweet photographer who speaks with the lens, or a powerful idol actor who warms and heals and shapes his characters with heart. He is also an enthusiastic and charming super-A singer on the stage. He is also a salt of brilliant style and full of literary style. Department designer. Faced with the transformation of multiple identities, Xiao Zhan has always performed brilliantly, sticking to himself in a colorful life, and not changing his true nature. When referring to the future development direction of
, Xiao Zhan said frankly that the four different roles are his true colors. In the future, he will continue to control multiple roles, but his original intention of pursuing ideals will not change.
In addition to sharing his current life and his true interpretation, Xiao Zhan and Danny, the brand director of Tide, P&G Greater China, witnessed the powerful effects of Tide Color Protecting and Anti-crossing Laundry Beads together with on-site consumers. , The results of the experiment amazed everyone present.
Procter & Gamble Greater China Tide Brand President Andrea Plaut and Procter & Gamble Greater China Home and Fabric Care Department Public Relations and Communications General Manager Wang Yue said: This time, by joining hands with young consumers’ favorite high-quality idols, Xiao Zhan, and revolutionary The new products will further enhance the youthful and cool image of the Tide brand and lead the new trend of colorful color protection.
(responsible editor: Du Jiayue_NK6020)
