According to data from the Film Specialty Office, as of December 6, the national movie box office in 2019 has reached 60 billion! Image source of
: The time point of the film exclusive agency
is 24 days earlier than last year!
At the beginning of December, the fierce "fight" of the Lunar New Year file has just kicked off. With a good score of 60 billion, Chinese films set the record for the same period in 2018 and set another peak.
At this historical moment worth remembering, you might as well follow in our footsteps and review the development of the film industry in 2019!
Domestically produced films are more powerful than imported ones, and their performance is eye-catching.
Spring Festival, summer vacation, National Day become the "golden time"
In 2018, "Red Sea Operation", "Chinatown Detective 2", "I am not the God of Medicine" and other movies, once relied on excellent film quality and The good reputation has overwhelmed imported films and achieved impressive box office results.
is among the top ten movies in this year's box office, and domestic movies have also taken the lead, accounting for 8 movies.
Among them, "Nezha's Devil Boy Comes to the World" won the top spot with a box office record of 4.974 billion, and "Wandering Earth" followed closely with 4.655 billion to lock the "top of the list" position, and it was recently released on the National Day file. The film "Me and My Motherland" ranked fourth with 2.989 billion. With these powerful "vanguards", the follow-up domestic movies will not be too much.
"Captain China", which "fighted" at the same time as "Me and My Motherland" and "The Climber", has successfully "captured" the hearts of the audience with the accurate adaptation and re-creation of the real events of "Captain Hero" Liu Chuanjian. .
and the "Crazy Aliens" and "Flying Life" at the beginning of the year of the "Spring Festival" film, successfully squeezed into the top ten with excellent results of 2.202 billion and 1.717 billion.
In general, domestic films with outstanding box office performance are mainly released in the Spring Festival, Summer and National Day seasons. Needless to say, the
Spring Festival file is "a battleground for military strategists" every year.
With the steady increase in the number of screens and the gradual improvement of infrastructure in third- and fourth-tier cities, the box office of the national film market has shown a relatively obvious sinking trend.
According to the "2018 China Film Market City Heat Trend Report" released last year by "Yi En Data" and "Focus Crystal", the film market share of first- and second-tier cities declined year by year from 2013 to 2018.
At the same time, the share of movies in Tier 4 and Tier 5 cities is growing steadily. Last year, the total box office share of fourth-tier cities increased from 10.2% in 2013 to 15%.
coincides with the festive season and is affected by population mobility. During the "Spring Festival" period, third- and fourth-tier cities have become more and more important to the movie box office.
Therefore, films with high quality are easier to stand out from the crowd, and they are more able to drive the upsurge of watching movies with "one's own power".
And the summer files that appeared in "Dog days" are as hot as ever.
"Nezha's Devil Boy Comes into the World", the "wonderful birth", the gradual fermentation of word-of-mouth after its release, and the "box office miracle" created by the "long tail effect" have not only boosted the confidence of film and television practitioners, but also Bypassing the same blockbuster "Wandering Earth" in the Spring Festival file, won the "second place" in Chinese film history.
"Heroes of Fire" controlled by Bona is the first in the series of "Chinese Pride Trilogy" launched by Bona to present the 70th anniversary of the founding of New China. The positive theme of
, the exciting narrative rhythm, the moving firefighter spirit, etc., made "Heroes of Fire" aroused widespread resonance among the audience, and together with "Nezha" held up the summer archive of 2019.
's subsequent "National Day file" is full of surprises.
"Climber", "Captain of China", "My Motherland and Me" and other excellent films "attack" at the same time, receiving rave reviews, dazzling audiences, and creating good results of 4.855 billion.
The waste heat of the "National Day stalls" indirectly drove the follow-up performance of the domestic movie box office market.
"You are young" released on October 25, although it is not in the "golden time", it still relies on the realistic themes close to life and the actors' accurate grasp of the characters, "killing" a bloody road and entering smoothly. "One Billion Box Office Club".
Looking at the overall box office of this year's movies, it is not difficult to find that the Spring Festival, Summer and National Day are among the golden periods of the box office concentrated "blowout", with excellent works frequently appearing.
Many movies have the trend of "good wind, with strength, send me to the sky". With the help of "golden time", the box office has achieved better results under the fermentation of word of mouth.
Even in other relatively deserted periods, non-major production films can impress the audience with good stories and characters, and achieve unexpected good results. Hu Jianli, editor-in-chief of
"Video Vane" believes that special effects are no longer the main attraction for domestic audiences. The original appeal of Hollywood's large-scale, high-cost movies is slowly waning.
Domestic films with excellent scripts, deep-rooted stories, and empathy that can arouse empathy are more likely to stand out, overwhelmingly imported films, and win the expectation of tired audiences.
main theme, realistic themes are popular
word of mouth has become the main movie "weathervane"
In recent years, domestic films focusing on small characters and social reality have increased day by day.
last year's hot "I am not a medicine god", cut from the joys and sorrows of small people, closely connected with the lives of ordinary people, aroused enthusiastic responses and resonance from the whole society, and finally became a "dark horse", ranking first in the box office list in 2018 Three.
And "The Unknown", which was released at the end of last year, is also a typical example of "beating big with small" and obtaining high box office at low cost. Zhang Jinfeng, deputy editor-in-chief of "China Film News", said that it is more appropriate to use the three key words of "main theme", "realistic theme" and "innovative breakthrough" to summarize the Chinese films of 2019.
"This year's top box office movies, such as "My Motherland" and "Captain of China" are the main theme movies. These main theme movies not only have high box office, but also have a good reputation."
"Realistic themes, we There are also many. "You are a teenager", "Send me to the blue clouds", "The Gathering at Southern Station", and "The Whistleblower" are all masterpieces focusing on the realistic themes of small people."
Return to people and stories. You have to use the original routine without effort and innovation. After all, as a form of art, film has a threshold. Innovation and breakthroughs are needed to tell the story well and be popular with the public. Recognized." Zhang Jinfeng said.
"New mainstream movies" with "little people and great feelings", in the process of singing the main theme, can actively get close to the audience's aesthetics, and actively pursue a certain degree of artistic aesthetics, and tell stories well. This is undoubtedly the time progress.
As Yu Dong, chairman of Bona Pictures Group, said in an interview with the media, “In terms of technology, we must not lose to Hollywood first, and then add our cultural connotation and mainstream values, so that the film can reach a wider range. The need for watching movies.”
There is no doubt that the audience's need for high-quality movies and spiritual content is greater than before.
can also be seen from the top box office movies, whether it is in Douban, which is known as the "spot of literary youth", or cat's eye for the public, these works have received good reviews.
Top 10 domestic film word-of-mouth data at the box office in 2019: Douban and Maoyan
"Nezha's Devil Boy Comes to the World" with the theme of "My life is up to me" caters to the current psychological state of some young people, and The group in a state of confusion was given an effective "heart booster" in time.
and "The Wandering Earth", "My Motherland and Me", etc., mainly show the lives of small people, trying to make the audience find a sense of resonance in the characters, and finally realize the recognition of the feelings of family and country.
In the final analysis, regardless of whether the movie is released in the "golden time", as long as the story is well told and there is spiritual sentiment, the audience will definitely buy it.
After all, content is king is the eternal law.
The curtain of "survival of the fittest" opened.
Box office grew steadily and the market became healthier and orderly.
Among the people who wrote beautiful transcripts for the 2019 film, we can see familiar names such as Chen Kaige, Ning Hao, Xu Zheng, etc. Go to Guo Fan, Dumplings and other names that are slightly unfamiliar.
Guo Fan, who was a law student, and Dumpling, who was a medical student, are young filmmakers who are "half way out of home". They insist on their dreams when they are not favored by others.In the end, he stood in the center of the spotlight with his blockbuster box office results and word of mouth, showing that a professional background is no longer a necessary condition for creating a good movie.
At the same time, film companies such as Beijing Culture, Bad Monkey Pictures, Guo Fan Culture, and Tingdong Pictures are trying to accumulate their strength and challenge the established "giants". While
is working hard to get a share of the pie, everyone is also taking full advantage of the advantages of all parties, holding a group for warmth and diversifying risks. Among the films to be released in December, many films have more than a dozen production companies. For example, there are as many as 26 companies producing "People Caught by Light" starring Huang Bo and Wang Luodan.
December's worthy box office seed "player" Data: Douban
At the moment when the old and the new alternate, no one can be sure whether it is a filmmaker or a film company whether they will become the ultimate winner.
With the gradual scale and health of the market, the curtain of "survival of the fittest" is slowly being opened.
In addition, although the box office of domestic movies has exceeded 60 billion so far, there are still many strong seed players in December, but it is undeniable that compared with the surge in the box office in previous years, 2019 has shown a steady growth. trend.
At the same time, after the "expensive remuneration" and tax turmoil, the film and television industry is also undergoing more stringent market "audits." Zhang Jinfeng, deputy editor-in-chief of "China Film News", said that he is full of confidence in the performance of Chinese films in the future. It is estimated that the annual box office will reach 64-65 billion yuan this year.
"Now the main contradiction in our society has been transformed into: the contradiction between the people's ever-increasing needs for a better life and unbalanced and inadequate development. Therefore, we must focus on social benefits, and the survival of the fittest is an inevitable trend. Therefore, really good movies, Just like a professional company, it knows how to maintain the quality and quantity within the scope of the established creation. "
" In addition, the inertia of the continuous growth of the box office in my country, the base of the market, the continuous maturity of innovation and audiences, and rational development are all my Confidence." Zhang Jinfeng said.
This year marks the 70th anniversary of the founding of New China.
Chinese films have gradually moved from a period of ignorant growth to stability and maturity.
Since the formal implementation of the "Law of the People's Republic of China on the Promotion of the Film Industry" in March 2017, the continuous expansion of the film market and the increase in box office revenues from production and distribution to the upstream and downstream of the industrial chain have proven to the world The unique charm and strong strength of Chinese films.
We have enough confidence and strength to believe that the future of Chinese film will definitely get better and better!
