Today's film and television industry is a turbulent place full of opportunities, but with hordes of demons dancing and chaos. A company that can stand out must be unique. Among the best, in addition to efficient and accurate investment capabilities, they also need to have the ability to judge talents and content, and a broad vision.
, who just held a huge press conference at the Hong Kong Film and Television Exhibition, once again became the focus of discussion (click to view: The Rise of the Erdong: It started in Hong Kong, became famous in the Mainland, and will be a Chinese entertainment production in the future Shang), let’s discuss a topic, what is Erdong’s core competitiveness?
Hong Kong International Film and Television Fair-Erdong Films Exhibition Zone
For an enterprise, strategic deployment is the soul of the enterprise and the main axis that leads the future development of the enterprise. It plays a vital role in nurturing and driving the development of the enterprise. Sun Tzu's Art of War says that "plan and then act, know and stop and gain". The decision-making of an enterprise is like using soldiers in combat. It must think twice before acting, so as to achieve "the temple wins without a fight." As an atypical film and television company, Erdong’s development path can be described as “an alternative path”. At first, it established its position in the industry by investing in a large number of film and television projects, and handed over the content to a professional production team to avoid being stuck in the long content development. .
At the same time, Erdong is also rapidly deploying the industry, acquiring cinemas from terminals, establishing Erdong Cinemas brand, and developing VR technology. It is expected that this year it will be possible to rely on advanced technology to achieve large-scale promotion of VR cinemas. At this year's Hong Kong Film and Television Fair, Erdong announced that in addition to the overall industrial layout, it will start a new overseas business.
Erdong is like a vigorous hunter. Once the target is determined, he will attack quickly. Relying on the perfect industrial structure ability, the rapid advancement and execution ability of senior management has become a new force that cannot be ignored in the industry.
step by step to the center, the long-term layout of
ushered in the explosive period of works
in the film industry where capital and talents are highly concentrated, mainly two types of companies are leading the trend. One type is to rely on its own powerful creative content to continuously launch explosive works to become famous, and the other type is to gain market voice through investment.
From the current point of view, Xu Zheng’s Zhenledao and Ning Hao’s Bad Monkey are both representatives of the first type of creation-driven companies, and those who win with investment, except for a few traditional private companies, such as Guangguang, Bona, and Huayi , Wanda, and the Beijing culture that has been doing its best in the past year or two.
, which has been established for 4 years, is undoubtedly a representative of a cutting-edge film and television company that started with investment and turned to content incubation.
(from left to right) Mr. Yang Fan, President of Erdong Film Group, Mr. Li Houlin, Chairman of Hengxin Cultural Industry Group, Dr. Yang Shoucheng, Chairman of Emperor Group, Mr. Chen Shuogang, Chairman of Erdong Film Group, Mr. Huang Baiming, Tianma Film, and Kangli, COO of Maoyan Entertainment Mr.
, it started in Hong Kong and has in-depth cooperation with a number of established Hong Kong film companies. The repeated entry into the "Anti-Corruption Storm" series is proof of the cooperation. In fact, Hong Kong films produced in a commercial environment have always been invested and created. Very high contract spirit, and very mature in type, it is a good start for the eardong who wants to get involved in the film and television industry.
And the honesty gained in the Hong Kong film market has helped Erdong gain industry recognition bit by bit. Everyone knows that the film and television circle formed over more than ten years is relatively closed. If the new company does not have professionalism and accumulation of works, it is It is difficult to participate in the poker table.
's "Chasing the Dragon" in 2017 and "Operation Red Sea" in 2018 have hit hits continuously. Er Dong is entering the industry center in the Mainland from Hong Kong and is beginning to become a player that cannot be ignored.
And 2018 is also the year that Erdong has accelerated its pace. It has participated in the production of 13 films throughout the year, including "Operation Red Sea" and "The Richest Man in Xihong City" with a box office of over 2 billion. There are also " Star projects such as Animal World, "Evil Do Not Overpower", and "Anti-Corruption Storm 3", after this battle, if you don't know the eardong, you must be an outsider.
From the perspective of play style, Erdong has a very clear judgment, that is, intensively participating in high-quality projects. While accumulating experience, it can also quickly open up the situation, gather resources, and form a gathering.合 effect. After the outbreak of
in 2018, Erdong should pursue more efficient and high-quality project participation in 2019, "focusing on the main control project, striving to have every schedule, or even more than one." At the Hong Kong press conference , Erdong announced a number of projects in one breath, including "Anti-Corruption Storm 4", "Four Detectives" and other high-quality projects such as the main investment and control.
's stable local layout, two-way output of
brand cinema + VR theater
In an interview with Entertainment Capital, Yang Fan, President of Erdong Pictures, said that the goal in the next few years is to build a shared industry with Erdong as the center. In the community, everyone shares resources and breaks down barriers.
Erdong Film Group Co-founder and President Yang Fan
In the local industrial layout, Erdong’s approach is very comprehensive and stable. First, it acquired and operated a number of studios on a trial basis, and also formed a large scale. , And will expand the number of Erdong’s cinemas in the future through franchising and brand export.
In terms of geographical location, Erdong regards landmark commercial districts in first- and second-tier cities as the primary choice, such as Beijing’s Blue Harbor and World Trade Center, as well as commercial complexes covering third-tier and lower-tier cities. , Such as Mianyang, Heyuan, Hui'an, Yancheng, Changshu, etc.
The current expansion strategy of Erdong Cinemas is the acquisition and self-construction of traditional cinemas, and the output of mature management models. In-depth cooperation with cinemas is reached to jointly build high-end cinema brands. The combination of multiple methods allows Erdong Cinemas has more initiative and choice in the development process.
Erdong VR Studios Blue Harbor Store
At the same time, Erdong is also aware of the empowerment of technology to the film and television industry, betting on the VR industry, which is also the domestic film and television industry, and relatively few have a strong interest in and active in the field of technology Layout of the company. With wonderful content and a unique immersive experience, it seems that VR is a very feasible way to integrate into the studio.
In the next March 27th, Erdong will have a 13-store opening event, and will announce multiple new VR movies. The business model of Erdong VR Studios currently includes its own studios. Laying out, such as Langang Store, World Trade Center Store, Shanghai Weijing Plaza Store, etc., as well as brand + business model output. Such movie theaters include Jinhua Store and Harbin Store. These VR movie theaters are distributed in 13 cities including Beijing, Shanghai, Suzhou, Xi'an, etc. The VR movie theaters in Erdong officially started the nationwide promotion. New breakthroughs in international business of
,
is waiting for opportunities and steadily advancing
. In these years led by Internet companies, many companies rely on capital to cut in quickly and invest heavily in integrating industry resources to obtain long-term returns. This is a mature play. For Erdong, the period of large investment in obtaining industry resources has passed, and the next step is to increase the success rate of his main investment and control projects.
In fact, the rapid development of the traditional film and television industry in recent years has also benefited from the participation of a group of talents with financial background. Before entering the film and television industry, Song Ge of Beijing culture had managed many funds and was a very mature investor. . Before founding Erdong, Fan Yang worked in the financial circle for many years, which gave him a flexible perspective and company planning that traditional content people did not have.
In Hollywood, elites from Wall Street are also better at capital operation and resource integration than traditional content people. For example, Reed Hastings, who created the miracle of Netflix, is well versed in the rules of the game of Wall Street capital and can quickly rely on capital. The power of this company has brought the company’s market value to a position where it can compete with Disney for nearly a hundred years.
Yang Fan also shared one of his principles as a leader in the interview, which is what American management scientist Jim Collins once said, "shy and fearless, humble and persistent." Just as he never thought he was a financial man making movies, he just had more financial thinking. He respected the film industry and hoped to create a career for himself and his team in the film industry. The increase of
's overseas business this time is actually a brand new business that Erdong has bravely developed after the steady domestic business.
In terms of timing, Chinese films have indeed not yet reached the point where they can go overseas, and more are still taking root in the market. But from the perspective of market demand, in Hollywood’s more mature business environment and an industry with a higher spirit of contract, There are opportunities. The development of Erdong’s overseas business this time is not only a step towards internationalization in the project,Moreover, in the global market, we have seized strong opportunities for cooperation.
Erdong Pictures’ overseas cooperation guest representatives (partial)
joined the Hong Kong Star Culture and Entertainment Group to establish cooperation with ten Hollywood directors. They are basically the top directors in the core Hollywood circle. Wen Ziren and Zhu Haowei are just now Become famous and belong to the young and strong school. In Hollywood, there are indeed many independent production companies besides the Big Five. These studio companies like Zhenledao and Bad Monkey in China will bind some very trusted partners as partners in the early stage. Develop the project together.
On the other hand, in conjunction with the Hollywood agency Gersh, we can see that Erdong has found an opportunity to integrate the resources of actors in the two places. It is a very imaginative thing to open up the actor market in Hollywood and the domestic market. Gersh owns the global With more than 3,000 artists, their landing in China has further pushed Chinese performing arts agents onto the road of industrialization.
is different from a company that has a very stable industrial layout. Erdong, a new company that has only been established for 4 years, has the sharpness and courage of a startup company. Its multiple layouts seem to be more radical than other companies, and it is not even as the first one. Crab people, to test whether these explorations can be successful, such as the speed of the Hollywood project landing, the breadth and depth of the artist's occupation of the transnational market, may have to wait time to give the answer.
