couldn't think of Nezha's "change fate against the sky", which turned out to be the best summary of this summer file.
Last Saturday, the entire market closed at 338 million. No one wanted to get the momentum from the beginning. On August 3, a week later, the market broke 500 million in a single day. On August 4, the market surpassed 500 million, including two domestic films. The box office surpassed 100 million in a single day, and the entire market began to become imposing.
summer file, call back. The
schedule became lively. In fact, it started with "Heroes of Fire" with a total of 170 million yuan in the box office on the first day and the box office. Before that, Nezha's Optimus Prime, the market began to improve, but monofilament Without a line, a lone tree cannot become a forest. It is impossible to complete the counterattack of the summer file with a movie, it is just a counterattack of a movie. After the appearance of "Heroes of Fire", the two rivers converged and the box office rushed to the sea. The audience's enthusiasm for watching movies was completely ignited. The counterattack of the summer file is no longer questionable!
further opened up the situation for the summer vacation, "Heroes of Fire", and it was once the object of ridicule by many insiders and outsiders. From the day of filming, the director, starring, story, and genre were all complained.
However, what makes everyone fall apart is that this movie has continued to exert its strength this year, and the accuracy of its publicity management and its sinking are all attracting attention in the industry. The screenings on July 27th and 28th showed a good score of 53.9 million. This staggering success indicates that a strong film is about to be born.
and since the film began on August 1, it has maintained a daily box office of over 100 million.
won 119.2 million on the first day of its release.
was released the second day, August 2, and the box office dropped slightly. But it still broke 100 million.
At this time, many people began to sing down "Heroes of Fire", but "Heroes of Fire" did not show any weakness, and immediately returned to the color on Saturday. The box office hit 135 million and successfully stopped the decline and rebounded.
arrived on Sunday, August 4, again showing an upward curve. With a good score of 142 million, he played a beautiful counterattack combination punch. It took only four days for
to break 500 million box office in the first weekend. "Heroes of Fire" withstood the pressure of phenomenal movies, withstood the pressure and ridicule from all quarters, and became one of the box office backbones of the summer file. The ceiling of the type of disaster film made in the domestic theme is raised to at least one billion! The most important thing about
is that it breaks the daily box office forecasts of professional websites every day and improves its total box office forecasts every day. The pride of "slaps the face at the speed of light" has proved his tenacious vitality time and time again. In short,
completed a counterattack with the summer file.
"Heroes of Fire" Why?
In my opinion, this is a type that has almost never become a protagonist in the domestic market and proves its own story.
has never been optimistic, to step by step counterattack, the most handsome retrograde of the main theme of a summer file! Before the start of the summer
, "Heroes of Fire" is actually not a promising seed player. why
? Because it looks-too honest, not cool.
On the surface, the genre is not good enough-among the top 20 Chinese movies in the mainland at the box office, there is not a single Chinese disaster movie. The audience has limited knowledge of it, and it takes a lot of effort to establish effective expectations of the audience. The topicality of
is also hard to say-the main theme film adapted from real events can cause a lot of topical waves, which makes people wonder.
From the basic point of view of the film, the main creators are capable and there are newcomers, but they are not at the dominant level. To be honest, Huang Xiaoming's reputation for starring in several movies before has made some passers-by audiences feel a little suspicious. The appeal of Yang Zi and Ou Hao on the big screen has yet to be tested.
The result of all this is that the film was seriously underestimated before it was released. When
was deserted in the first half of the summer file, no one wanted to get a movie that didn't look particularly good. It would start a most handsome retrograde in the second half of the summer file and drive the entire market up. The first step of
retrograde-first let word of mouth burn.
rarely has summer films. If you have the guts to actively plan and screen a week in advance, "Heroes of Fire" will dare. Clicking on
is of course a gambling. The bet is that the quality of the film is hard enough!
is not hard enough, clickThe screening is to set fire to the body. It is better not to click the screening. If it is hard enough, it can raise the expectations of the film in an all-round way, whether it is for the audience or the theater.
The fire of "Heroes of Fire" was lit.
After two days of large-scale screening on July 27th and 28th, the film won 53 million box office in one go, and the number of people who wanted to watch exceeded 50,000 in a single day. More importantly, after the screening, the proportion of female viewers in the "want to see" user portraits in the film has soared. What does it mean? It means that a straight male film in the traditional concept has won the box office growth point of a female audience in one fell swoop. Word-of-mouth helped a lot in the reason why
was able to "win before the release". After the large-scale screening a week before the release, the word of mouth of the film began to ferment, with a cat's eye rating of 9.6, and a ticket price of 9.4. Before this, many viewers who held a wait-and-see attitude were attracted. Does
have a reputation? not enough. The second step of
retrograde: the heat is brought up by word of mouth.
According to the Beacon Professional Octopus system, from May to July 26, the number of effective omni-channel comments for the film remained at double digits, and the popularity was low; after the first large-scale screening on July 27, Effective comments in a single day soared to 8,000, 93% of which were positive comments. By the 28th, there were more than 10,000 positive comments. On the basis of word-of-mouth,
took advantage of the success of the film and strengthened the concepts of "real event adaptation", "burning enough" and "good crying", which greatly broadened the film's potential market space. As word-of-mouth continues to ferment, audiences who are not the type of movie-watchers in the past are also attracted by this film. The
market is waiting for heroes.
On August 1, the heroes of fire arrived. This retrograde of
has taken a crucial third step: from word-of-mouth communication to topic communication, the box office reverses and wins. On the first day of its release on
, "Heroes of Fire" scored 114 million box office with 36.3% of the films. Together with "Nezha", it set a record for the first two films with a single-day box office of over 100 million yuan after the Spring Festival this year.
From this point on, a rare summer movie hit the hot search scene: "Nezha" box office record-breaking topic and multiple subtopics derived from "Heroes of Fire" began to join forces in the hot search list.
The Weibo topic of Yang Zi's crying drama has received 550 million views and topped the hot search list.
Du Jiang in a crying scene of eating chicken legs, also won the top search.
A main melody movie, two crying scenes, two top searches, I said this before the release, can you believe it?
But now it's all a fact. The search volume of the three major indexes of
movies has also shown a very obvious skyrocket: Baidu index can see that the search terms of movies have been at a high position throughout August, and the search index is more than ten times the previous.
is even more ruthless, this retrograde, there is a fourth step-acting counterattack. Before
was released, many people were still skeptical of this flow + strength lineup, but unexpectedly, the combination of several actors caused an explosion of blood, which not only subverted the audience’s impression, but even contributed to several actors. Win back a battle.
Straightforwardly——Huang Xiaoming, with his face so burnt that he could not see clearly, he performed an acting turnaround. It's not that Huang Xiaoming has never acted in a good show, but it is also true that several films have not had a good reputation before, this time, will it work?
Besides, Jiang Liwei, who he played, had a psychological shadow and stress disorder because of a previous accident. This complicated role, even if the acting skills are slightly inadequate, can be scolded by the audience.
But seeing a scene in the middle of the film, I thought to myself: Stabilize! In this scene of
, his son questioned him—"Are you killing someone?!"
Jiang Liwei wanted to comfort him, his son avoided, and Huang Xiaoming?
swipes his hand gently, and his body does not even leave the place where he is squatting. This is a typical post-traumatic stress disorder (PTSD) patient's performance. His body reaction sometimes is contrary to the feeling in his heart. Until his role was sacrificed to close the valve, the audience didn't see any exaggeration in acting.
Huang Xiaoming has become Jiang Liwei.
After a movie came down, some netizens left unpleasant messages, and more netizens left a sentence: I went to see the movie and said that, I lose.
is just Huang Xiaoming's acting turned over? What's really ruthless is that the main actors of the whole movie are all supported by the audience. z1So far, the film has formed spontaneous word-of-mouth communication among the audience. In this stage, word-of-mouth has gone through a process of diffusion from fans, movie fans to the general public.
is also in the process, and the film has accelerated this year's summer vacation. Driven by the “two heroes” of “Heroes of Fire” and “Nezha”, the total box office of the market soared to 318 million yuan on the working day of August 1, an increase of 81 million yuan over the previous day; and on August 3, the market has already Break through 500 million.
completed the most beautiful retrograde "Heroes of Fire" and completed the counterattack together with the summer file.
, a straight man's favorite disaster film, why does so many fans burst into tears?
However, these do not seem to be enough to explain. A disaster film based on a male audience, why should it impress such a wide audience?
is a realist theme focusing on ordinary heroes. "Heroes of Fire" is adapted from Balji Yuanye's long reportage work "The Deepest Water Is Tears", based on "Dalian July 16 Oil Burst Fire" as the prototype. Many plots are taken from real events. The theme of
is very hard, and the topics discussed are also a bit heavy. Whatever you look at it, it is completely different from the favorite of female audiences this summer.
However, it turns out that the entire market may have underestimated our female audience, and also underestimated the appeal of a main theme burning film to female audiences.
If you look at the hot search topics, the high proportion of female user reviews can definitely exceed people's expectations.
This is strange!
is a hard enough disaster film. "Heroes of Fire" did not forcefully change the setting of the drama in order to take into account the tastes of the public. The commercial elements and highlights of a major melody blockbuster can fully cover the needs of different types of audiences.
If the "high burning and strong stimulation" that comes with the film is enough to win straight male audiences, then the "good crying and strong resonance" that the film also has can completely touch the hearts of female audiences.
is burning high. Needless to say, the beginning of the movie shows the rescue scene of firefighters and soldiers, the inextinguishable flowing fire at the fire scene, the skyrocketing fire and billowing black fog from the top of the central oil tank, and the sudden ejection from the underground pipeline. The flames are all displayed in front of the audience in the form of visual spectacle. The result of
is that visual effects, heroes of fire, high-burning action, life and death rescue are the popular keywords. Once backed by the solid quality of the film itself, it will naturally make the straight male audience's accumulated enthusiasm for watching movies burst out instantly.
But what really brought the biggest surprise to the box office was that many women were also moved by the tears of "Heroes of Fire".
Many female audiences said that the movie is too good to cry.
At the moment of life and death, Ma Weiguo took out his mobile phone and asked the team members to leave a message for his family. When fighting the fire, all the brave and aggressive young men choked up and wept when facing the camera.
cry.
In the movie, in order to reduce the difficulty of the firefighters, the director changed the actual 80,000 rpm to 8,000 rpm at the last moment.
But the real firefighter actually screwed 320,000 rpm!
The female audience members who understand the truth cry.
Ou Hao played Xu Xiaobin, the role prototype, is Zhang Liang, the leader of the remote water supply formation of the Dalian Detachment Support Brigade.
He was the only firefighter who died in this firefighting operation. He was only 25 years old that year.
You know, Zhang Liang originally planned to take wedding photos in a few days. The movie helped him realize his unfinished dream, and filmed him in a military uniform and her beautiful appearance in a wedding dress. The tears of
female audience broke the bank again.
"looked and cried", which inspired the female audience's circle of friends again and again. The tears of the fans blended with the fire, and the box office of the film became more and more unstoppable. What does
"Heroes of Fire" rely on to counterattack with the summer files? Is a good story enough? Has the
summer file completely counterattacked? Not yet, but once the market gets hot, everything is possible.
Don't forget, the past two summer files were also hot movies, which drove the "fire" of the entire market.
Before the release of "Wolf Warriors 2", the big market was normal. Once the film was released, it exceeded 400 million yuan in a single day on the first Saturday;It can break 100 million, and the box office on the first day of the show reached nearly 200 million yuan in a single day, while the box office on weekends directly exceeded 400 million.
However, no matter "Wolf Warrior 2" or "Medicine God", they almost dominate the market on their own.
And this year's summer file, when the market broke 500 million in a single day, there were two movies that led the market to surpass 100 million in a single day.
Next, the August seed films "Walker Walker 2" and "Shanghai Fortress" will also appear one after another. The summer file counterattack is definitely not just empty talk.
But what caused the counterattack of "Heroes of Fire"? Where is the spark that detonated? Of course, what determines the box office of
is the quality of the film itself. The film produced by Hong Kong directors has injected many types of elements, which greatly improves the audience's perception. These are all reasons, but what is the most fundamental?
My answer is: the main theme movie has finally done one thing-learn to tell stories. The story of
tells the audience from beginning to end—who are the cutest firefighters of
, whose lover, father and brother are they?
In other words, after taking off their fire-fighting suits, they were restored to ordinary people of flesh and blood.
After all, many of our main themes in the past were about how our heroes create miracles.
And "Heroes of Fire" is always talking about how our heroes become heroes?
Are they afraid of death? Of course they are afraid, but they are even more afraid of the words sorry for the firefighters.
Are they afraid of fire? Of course I am afraid. However, even if the fire is raging ahead, you must be a retrograde who moves forward fearlessly.
Therefore, the commander-in-chief said: "You don't know the firefighters too much!", it made people cry.
Firefighters are not gods. They want to live, but they can take their responsibility to face the monstrous fire demon with flesh and blood. They never back down and forget their lives.
"Heroes of Fire" tells their story, so its box office has become.
became "Heroes of Fire" at the box office, which also added a fire to the summer file.
So far, a movie that was not seen at the beginning, after telling a moving story, ushered in its own highlight moment. I prefer this kind of story that proves myself through hard work and perseverance, rather than the protagonist's halo added at the beginning of the show, and the smooth box office. The success of the
movie has once again proved: Don’t underestimate the audience!
viewers are always willing to try and accept new types, and break the box office ceiling with good content.
Because of a really good story, the climax of the burst will always have the power to destroy the dead. That kind of empathy is the contract between the film and the audience.
The most handsome retrograde of the main theme of a summer file. After the rise of Nezha whose life is involuntary by me, the summer story of 2019 has really begun.
hope that our Chinese movies in 2019 will have more such outbreak moments.
also hope that our main theme will create more moving Chinese heroes.
