If you ask the movie authority who is the most romantic director in China, they are likely to answer: Wang Jiawei.
The most romantic city in China and one of the most romantic luxury brands in the world gave birth to the short film "Longing for a Moment." This is the fifth chapter of the SELF (Self) project of Saint Laurent. Prior to this, the project worked with artist Daido Moriyama, Italian performance artist Vanessa Beecroft, and American writer and director Bret Easton Ellis (Bret Easton Ellis). ) And the Argentine filmmaker Gaspar Noe (Gaspar Noe) directed. This fifth short film is produced by Wong Kar Wai and directed by Hong Kong photographer Xia Yongkang. This series of short films aims to capture the different aspects of the brand's personality. The
film is starring Chinese model Ju Xiaowen. She plays a "split" person in the play, trying to find a balance in real life from the contrast between the past and the present. Shanghai is the background. Wong Kar-wai cleverly juxtaposes the city’s ancient traditional spirit with the modern urban skyline, with his early iconic works such as the soft golden twilight in "Chongqing Forest" and "A Fei's True Story". Make the film dreamlike.
Actually, the word "balance" is the theme of "Longing for a Moment". Wong Kar Wai was born in Shanghai and moved to Hong Kong with his family. In his later films, you can often see the shadow of old Shanghai. "In the Mood for Love" by the Hong Kong film master
is often listed as one of the greatest movies of all time. In a 2016 BBC survey, film critics from all over the world ranked it as the second best film of the 21st century. Sorrowful, restrained, good at exaggerating sentiment and charm, the unique texture of these Wong Kar-wai movies makes it regarded as a representative of Eastern aesthetics in the eyes of Westerners.
borrowed from director Lee An’s description: “Wong Kar-wai defined a kind of coolness that belongs to him, and his movies always touch people’s subconsciousness.” For the brand Fang Saint Laurent, who is pursuing low-key and restrained this time, Excavating the subconscious and exploring the inner self is exactly what they want to convey. In the brand's official WeChat tweet,
stated that they hope to show everyone's complex personality through the perspective of the artist selected by creative director Anthony Vaccarello, and strive to express themselves without restriction.
Anthony Vaccarello described Wong Kar-wai's artistic style as follows: "Wang Kar-wai can imagine the various feelings of the individual; his art is like a vivid dream projected into real life, emphasizing the fragile side and reality of human nature. Contrast between them."
Vaccarello is a big fan of Wong Kar Wai. This time, he invited his idol to complete the project together. He said: "We respect and admire each other, and the shooting process is naturally smooth. Watching the film, the audience will find and feel that the fantasy world of Saint Laurent is gradually taking shape and becoming clear."
Wang Jiawei told the French fashion company and its Belgian chief The designer also gave the same praise. He said: “Saint Laurent is unique and unique in high fashion. Anthony loves art, and his clothes are gorgeous and independent. In this era, Saint Laurent is always "breaking the balance." Unlike other brands, Saint Laurent has the courage to express themselves."
cooperates with well-known directors and photographers to make short films. This marketing form is not uncommon for fashion brands. The difference is that Saint Laurent has launched an independent art project called "self". Stylistic directors and artists are connected together, which also brings rationality to Wong Kar Wai's participation.
(This article was compiled by Titanium Media from WWD, South China Morning Post, etc., translator | Xiaoliu Dido, editor | He Jing)
