New Hunan Client November 21st (Correspondent Tang Guoxing) On November 19th, the 28th China Golden Rooster and Hundred Flowers Film Festival and the 32nd Chinese Film Golden Rooster Awards opened in Xiamen, Fujian Province, Hunan Radio and Television Party Committee Member, Hunan Radio and Television Gu Liang, deputy general manager of the group and general manager of Xiaoxiang Film Group, and Li Hong, member of the party committee and deputy general manager of Xiaoxiang Film Group, director of Hunan Film Channel, and secretary general of National Film Channel Union, were invited to attend the event.
In the film festival series activities held on the 20th-Film Media Summit, General Manager Gu Liang, Deputy Party Secretary and President Xiang Huaquan of Emei Film Group, Lu Hongshi, Deputy Director of CCTV-6 Program Center of Film Satellite Channel, Xiamen Radio and Television Group Lin Hongmei, Vice President, Secretary of the Party Committee of Xiamen Guangwen Media Group and Chairman of the Board of Directors, launched a dialogue and provided advice and suggestions on how the film media can seize the opportunities of the new era.
This forum closely follows the theme of "seeing gold in the sand and setting sail", discussing how the film media can connect with mainstream values and mainstream audiences, focusing on current film themes and new themes, and the impact of new technologies on films. In the
forum, when the host asked how mainstream movies connect with mainstream values and mainstream audiences, Gu Liang said: In 61 years, Xiaoying has been making mainstream movies and sticking to mainstream values, no matter when it is booming or In the most difficult time, we have never stopped shooting mainstream movies. In recent years, with the emergence of a series of mainstream movies with high box office, we are full of confidence and prove that mainstream movies can be loved by the audience and welcomed by the market. How
can make mainstream movies gain mainstream audiences and win the box office at the same time, the key lies in how to tell the story, tell the Chinese story well, how to interpret today's emotions, and find resonance with the audience. It depends on what theme our creative team chooses and how to carefully create a script after choosing a good theme. This year, Xiaoying set up a script center specifically for the purpose of focusing on the theme planning and script creation, and integrating high-quality resources in accordance with the development requirements of the film industry in the new era, starting from the creative source. Through excellent scripts and excellent team creation, I believe that we will be able to produce excellent film works, which will be recognized by the audience and the market. In the question section of the
forum, when asked about the development experience of Xiaoxiang Film Group in the field of integrated media, Gu Liang introduced the group's five-in-one whole industry chain structure in detail, and said that the development of media integration is a major and profound experience in the media field. Change is also a trend. Xiaoying Group owns the Hunan Film Channel, which ranks among the top three terrestrial channels in Hunan Province in terms of ratings, and established the Group’s New Media Business Unit this year to break the traditional film publicity model and actively connect with the new media field. Create a new media platform, continue to expand channels for publicity and distribution, strengthen interaction with audiences, and enhance the influence and dissemination of movies.
