"This year's Golden Rooster and Hundred Flowers have seen some significant changes. Chinese films will continue to develop on the positive side. I'm quite sure about this."
shot sir and talked to a film industry person who is participating in the Golden Rooster and Hundred Flowers Awards in Xiamen. At the ongoing Golden Rooster and Hundred Flowers Award, he said with emotion that the Golden Rooster and Hundred Flowers Award has begun to learn to put down his body, but this effort is not enough to meet the needs of the industry and outsiders.
Along with the golden rooster and Hundred Flowers Award, the double swords and the slightly embarrassing situation of the opposite side of the Golden Horse, whether it is now or in the future, Golden Rooster and Hundred Flowers must shoulder more missions and responsibilities to enhance the energy of Chinese movies. This opportunity is actually very great. Rare and cherished.
Looking at it now, where is the Golden Rooster and Hundred Flowers Award this year?
sit down, talk carefully, listen carefully, and really understand. The template
of the future Chinese film festival will open the forum at the film festival. In China, it actually started at the Beijing and Shanghai Film Festivals. The government-colored Golden Rooster and Hundred Flowers Film Festival and every year The two national theater exchange meetings in the Spring and Autumn Period are rarely held. After all, these meetings and film festivals are very full, and there is little time to sit down and sort out some problems.
The film festivals in Beijing and Shanghai had commercial significance and intentions from the beginning. They also used investment promotion and venture capital models to attract investment from home and abroad. In recent years, they have gradually become outposts for new domestic films, cheering on new film platforms that everyone pays attention to. Compared with the relatively closed theater exchange meeting and the slightly more formal, they are more intimate.
must admit that there are very few occasions for Chinese movies to talk about some issues openly, and there are few opportunities for everyone to face difficulties and chat together peacefully. The annual theater exchange meetings and Golden Rooster and Hundred Flowers Film Festival often turn into large netizens. Meet up.
▲The round table forum at the 28th Golden Rooster and Hundred Flowers Awards
The most significant change of this year's Golden Rooster and Hundred Flowers Awards is the holding of many forums, whose scale, grade, participants and depth are much higher than those of the Beijing and Shanghai Film Festivals , Even more luxurious than the national cinema exchange meeting where big guys gather.
Some netizens joked, “Rare and rare, the Golden Rooster and Hundred Flowers Film Festival finally moved the table away.” Compared with the Beijing and Shanghai Film Festival,
, the pure recommendation of directors and actors, this Golden Rooster Hundred Flowers roundtable and industry forum, more From the perspective of the Chinese film industry, I will talk about the new changes and new trends of Chinese film in the past two years and in the future. These contents of
are of course very, very beneficial to those who are interested, and it is also worthwhile for everyone to sit down and listen carefully, and digest and understand carefully.
Of course, whether you can apply what you have learned depends on the perception ability of the film industry professionals. How
can better communicate the long-term and short-term development trends of Chinese films to industry insiders and ordinary audiences through roundtables and forums. This is something that the Golden Rooster and Hundred Flowers Award must face seriously in the future, as well as other Chinese films. Festivals, forums and conferences all need to be considered.
Material & film is poor? The award is not fair? High-quality goods and tolerance will make Golden Rooster and Hundred Flowers better.
When Golden Rooster and Hundred Flowers, everyone will generally take official materials and promotional videos to complain, but you must know that China is the least good at packaging its own country, especially official channels and The media, this is indeed a gap between us and many countries and regions. There are some very popular Douyin videos on the
network. Comparing the design plans of a few hundred yuan and tens of thousands of yuan, everyone knows the truth. The cheap way is extremely difficult to get public attention. This has been the organizer of domestic film festivals before. Details that are easy to overlook.
Wei Nan, the first domestic trailer before, and Huang Hai, a popular poster designer now, each of their works are carefully crafted, which will enhance the appeal of the film and the project itself. At the same time, it is expensive. The most obvious means of spending money to see results. The good thing about
is that the overall material level of Golden Rooster and Hundred Flowers this year has been greatly improved. This is because the level of China’s film industry is gradually improving. Everyone knows that any aspect and any angle need funds to fill it. These costs are indispensable, especially in This year, many Chinese people hope to see the all-round fight against the awards on the Strait and win all-round victories.
In the past, we would see several "unexplainable" films in the film list, but this year's number and quality of nominated films have improved, and I need to hold it once a year.We can provide more quality films to compete. After all, with the current level of the Chinese film industry, it is not a problem to provide enough films for awards.
The awards on the other side of the Strait, why have they been regarded as the most important awards in the Chinese language for a long time? In addition to the so-called professionalism, the greatest advantage is that they can be The Chinese are regarded as an important reason for the top awards.
In fact, in this Golden Rooster and Hundred Flowers Awards, the number of previously unpopular films and special niche films has been greatly reduced. At the same time, there are also several films that have been nominated and won awards across the Strait. This also shows that the Golden Rooster and Hundred Flowers are trying to make changes. This is rare in previous government awards.
As for the ownership of various awards, in fact, how to evaluate it will not satisfy everyone. This is also a contradiction that various awards are difficult to reconcile, but it is already nominated or recognized by some audiences in the box office and scoring. A kind of success, which does not require awards to be stamped for certification.
But in the final analysis, Golden Rooster and Hundred Flowers must also have more commercial packaging and planning in the future. After all, it can attract more investment and attention, which is particularly important for the future development of Chinese films, especially this year, most film and television projects Losses and poor profitability are the responsibility and obligation for the Golden Rooster and Hundred Flowers Awards to pay attention to and propose solutions to reverse the situation that China’s movie box office has been operating at a low level.
