We have some movies in China, and it is not an exaggeration to describe it as "pretentious". What is
? To put it simply, the mystery is used to show its profoundness.
For example, the following lines:
"Some people see 300 times is useless, some people see three times is enough"
" As long as you want to see me, you can come anytime. But I want to see you, I can't just go "
" Then when will you come back? It's about winter."
. That's right, these "pain literature"-style sad quotes come from the movie "About Winter".
I am unable to complain, but I still have to complain.
has countless lines, chaotic and jumpy rhythms, and the audience is completely out of play.
, two actors with an average age of 36, acted in a Qiong Yao-style dog blood drama. With the length of the movie, the effect of a TV series is achieved-the amount of information is so small that it is not full of pretentiousness. The
script is written by Rao Xueman himself. People who write romance novels and write movies have a common problem that they don't pay much attention to "camera telling". But at any rate, Han Han is full of jokes in the movie, but this one is covered with all kinds of QQ space sad and non-mainstream literary sentences, and he repeatedly uses "I have a good news, a bad news" this kind of bad street and not funny stalk .
borrows a comment from Li Chengru on a domestic variety show:
is like sitting on pins and needles, like a mans on the back, like a throat.
can only say, it's a pity that there is a small drama with endless potential. There is also Qi Qin who starred in him.
is reasonable, the team itself is not bad, what kind of trouble is acting like this?
is okay, the audience are not fools. Whoever fools things, who sells his feelings, this matter can be seen clearly.
was screened in theaters on November 15, with a Douban score of 5.3, which continued to decline.
37.7% of the audience hit Samsung, and most of them were scolding.
"About In Winter" has no suspense in the street this winter.
However, is it only "About Winter" that hit the street?
also has a large film market that has been polluted.
Bad Films Vs Box Office
It is well known that in recent years, a large number of "Youth Pain Literature" has been recreated and remade into movies, which has regained the public eye.
is like Guo Jingming's "Sorrowful River", "Little Era", Rao Xueman's "Left Ear", "Hourglass", "To Youth", "The Year in a Hurry"... and so on.
are mostly "literary youths" who have been feeling that their youth is not there in their twenties. The touched point is nothing more than: falling in love, being pregnant, having an abortion, breaking up, stepping into society, so youth suddenly aches.
don't know what kind of youth it hurts?
is reasonable, this is some literature that has long been eliminated.
But this does not affect the major investors to make money. Don't tell me, even the box office has little effect.
And, with the popularity of the term "black and red". You will find that many well-known "bad movies" are getting more and more popular.
For example, "Little Times", "Predecessor", etc., although Douban scores are basically less than 5 points, and the voices of criticism are increasing, they still whistle and easily pass the 300 million, 500 million box office threshold, and even Some can reach 1 billion!
In contrast, some high-quality, well-reputed domestic films, such as "Twelve Citizens" and "Carnival", these kinds of realistic themes are no one cares about.
relies on the high box office, and many movies can be made into series even if they have been scolded badly.
's attitude of giving up word-of-mouth and self-defeating is not only because of courage, but also because it is basically-make money without losing money.
Take "About Winter" as an example, it won 150 million box office in 7 days, and won the box office champion on the 7th.
is mainly because this kind of IP has a deep fan base. Many actors have even become "professional households" after appearing in many similar dramas, thus forming a "duo of public opinion" with the original book fans.
From this aspect, the ability of traffic stars to "bring dramas" also gives this kind of literary movies the soil for growth.
On the other hand, as the adaptation of IP novels to movies and TV shows became a smash hit, the copyright fees of novels have risen, so some capital, in order to occupy market share, bought a large number of works that were not suitable for remakes in one go.
What should I do ifshoots badly? It’s okay, since it must be successful, then it’s necessary to "buy data", buy box office, buy hot searches...It doesn’t matter if the
movie is not well shot, it doesn’t matter if you go to other public relations channels, the popularity is coming. It is indispensable, and then the capital cannot lose money.
Let’s take a look at today’s market. Whose world is it? Two words-flow.
is like this, it is a vicious circle, it will mess up the youth literature film market.
So we will see that after the "Girls We Chased Together" in 2011 went viral, it was out of control in China. Everyone wanted to be a director to try their luck and get a title.
It is undeniable that some people are really talented in this area. But some people just want to change the stage, shining on themselves with another kind of spotlight.
This reminds me that Feng Xiaogang opened up the Lunar New Year market back then. After reinvigorating to engage in literature and art, what was left was a mess-as soon as the heavyweights left, the directors with three teachings and unequaled talents also entered the Lunar New Year stall.
Looking back at the youth film market, the same is true.
is the same as "Party A and Party B", "Those Years" is actually a very high-quality work. One thing that would have been pretty good was that it made me smoggy. Is
doing nothing to make money?
Business Development Vs Mental Degeneration
excludes capital operations. It is undeniable that there are indeed some people who like to watch this kind of movies.
I tried to find the reason and used "No one is always 18 years old, but someone is 18 years old" to convince myself.
I was wrong.
Facts have proved that the audience is still the same audience, they did not give up "pain" because they grew up.
has reached this level, can you still say that it does no harm to the audience's mind?
I can't say it, nor can I deceive myself.
Indeed, whose youth hasn't read several copies of Mary Su? In the post-8090 generation, basically boys cannot do without martial arts, and girls cannot do without youth pain. This is a common phenomenon. What is the key to
? Not to mention the post-90s, today post-00s have grown to the age of regret.
But everyone, you didn't have a snack while picking a book.
put aside the "no brain", the problem of value orientation is bigger and more serious.
For example, "Left Ear", "Summer Solstice", "To Youth" and other films, there are universal rules: conflicts between girls are fierce, boys fight and clubbing, unmarried first pregnancy, abortion breakup...
This kind of unhealthy and abnormal youth. For people in their twenties, looking at the past can be amusing, but for teenagers?
They will imitate and take it for granted. When
sees such a fictitious and absurd story, do they have the ability to analyze the real reason behind it and get the true meaning of love from it?
does not. Let alone a child, not even the author himself.
Although they all add some "classic literary famous sentences" to add to the height of the work, similar to:
"I was born as a human, I am sorry", "One person for a lifetime", "Do you know, do you know? "Green, fat, red and thin", and the torture of souls such as "survival or destruction?"
at first glance is melancholy, profound, and lonely, with a sense of sight surrounding the matrix of philosophy. In fact, the meaning is taken out of context, and the "golden sentence pattern is hypocritical." Once
restores the original context, you will find that the meaning is quite different.
To give an example, Zhang Ailing has a saying "Love is not worth asking whether it is worth or not", and this sentence itself does not have much lyrical elements.
combined with the original text, the creation background is actually a collection of prose by Zhang Ailing at that time, containing many time-consuming works, some of which came out after more than 30 years of collection and revision.
So when she published, she expressed her enthusiasm for writing, expressing that she was willing to rewrite it over and over again, and then she had this sentence: "I don't feel that the thirty years of this period have passed. Love is not whether it is worth it or not."
clarifies such a context, misreading and misuse seem ridiculous.
The movie "The First Incense" has caused controversy due to the interpretation of Zhang Ailing's "Golden Sentences"
talk about "About Winter". The sudden love of the hero and heroine left the audience at a loss. The
film from beginning to end does not show how good the male protagonist is and why the female protagonist falls in love with him, so it gives people a sense of confusion.
estimates that the creative team is also aware of this.
then forcibly added a sentence in "The Peony Pavilion": "Love does not know where it came from, and it continues to deepen."
has exposed the flaws of creation. The story is not round, so let's have a "no reason." .
Celebrity quotes are abused. Zhang Ailing and Osamu Dazai are among the first. Great writers such as Lu Xun, Li Bai, Du Mu, Murakami Haruki and Maugham have also made the list.
In other words, under the tragic and dramatic fantasy shell of such works, the core is hollow. For readers, they have their own system of understanding, such as romantic and sad fantasies about Zhang Ailing, such as assumptions about Dazai Osamu's literature and art. After reading two golden sentences, they brag to the outside: Oh, this writer I know , I have read his works...
don't even need to open the book, because he has a precious love history. It seems that
has become mainstream. At this level,
has already caused some damage to literature.
boldly say that when there are more and more "literary and artistic youths who do not read", is the degradation of the civilization of the times inevitable?
Furthermore, when Rao Xueman and Guo Jingming stepped onto the stage, Huang Pao added themselves. To rationalize this "collective obscenity", then can everyone justify themselves, presumptuously in the name of youth, and get pregnant in the name of love?
you can say no. But teenagers will not judge. Is
reasonable to exist? Should Vs resist?
From the perspective of business prospects, youthful IP still has unlimited potential. I agree with the statement that
exists and is reasonable.
However, we should continue to explore texts that conform to the spirit of the times, instead of constantly rushing towards money.
For example, the previously released "Youth in Youth" has taken the theme of youth into reality.
also has "Flash Girl", "Hello, Old Time" and so on. The unnecessary sadness is wiped out in the nostalgic filter, and the remaining innocence is touching.
So, shall we carry the banner? want!
But in one sentence, as the conscience of society, film must be a red flag!
