1, what is film and television investment? Why is the current investment field so hot?
In layman's terms, film and television investment means that we fund to subscribe for the copyright of the movie, and obtain the box office dividend after the movie is released, and the related income from the movie such as the copyright rebroadcast dividend.
In order to encourage the sound and stable development of the domestic film and television market, the state formulated the "Opinions on Accelerating the Construction of Cinemas and Promoting the Prosperity and Development of the Film Market", which has also greatly stimulated and activated the domestic film and television market in terms of policies! Before
, film and television investment was monopolized by insiders, and the general public could only see the dust, let alone understand it, but with the support of various policies, film and television investment entered the vision of the general public.
2, the difference between film and television copyright investment and crowdfunding?
Film and television copyright investment: refers to the producer’s targeted delivery to the market producer before the film and television project is released. First, it needs to subscribe. If it meets the film copyright subscription conditions, you can subscribe for a certain film of a certain company Income copyright, enjoy all the income of the movie, and obtain the rights and interests of the movie through the form of holding shares in a certain movie. Film copyright investment means that the producer has already received funds, the preparatory work has been completed, and the team is ready to shoot. The director and actors have been selected. The investor’s investment is the copyright of the film, which is equivalent to buying shares in the film. Just wait for the movie to pay dividends after it is released, and investors can also go to the crew to explore the class to satisfy the curiosity of taking photos with celebrities and having close contact with them.
Crowdfunding: is a kind of fundraising from the public or crowdfunding to support individuals or organizations initiated by crowdfunding. Crowdfunding funds can be used to support various activities, including disaster reconstruction, private fundraising, campaign activities, entrepreneurial fundraising, artistic creation, free software, design and invention, scientific research, and public projects.
3, why does the film producer want to sell the film copyright?
So many people will ask, why the production company wants to transfer the copyright, and the proceeds are transferred out, what do they earn?
First of all, the producer only transfers a small part of the copyright, not all of it. The producer is still the party with the largest share of copyright;
Furthermore, investment-driven publicity is a new type of publicity model. If you subscribe This movie, for your own benefit, you will spontaneously promote the movie. The word-of-mouth spreads from ten to ten, and the butterfly effect will definitely lay a good foundation for the late box office and reduce the risk of bad returns;
, finally, The producer needs to wait three months for the end of the show to receive the film’s revenue. The capital chain cannot keep up, which will cause the next film to be shelved. Therefore, it also returns a portion of the funds in advance for the start of the next film project, ensuring the company The normal operation of the project.
At the same time, the film and television company can also bind a group of beneficiaries. When the next film is shot, more people will support and fans will respond.
4, how to choose film and television works?
An excellent film and television work is the basic guarantee for the box office, but what kind of film and television work can be called excellent? Watching movies and investing in movies are two different things. Don’t use your personal preference to choose film and television works. The correct measurement criteria have the following points:
(1), the total investment cost should not be too high, pay attention to cost performance, a low-cost movie does not require much High box office can pay back, and the profit margin is large;
(2), subject audience is the basic guarantee for the box office. At present, the market prefers comedy and military movies, each of which accounts for half of the country. Unpopular themes are less touched, not untouched. To be comprehensively measured!
(3), the production lineup, including actors, of course, the first-line actors appear with their own traffic, which is also a guarantee for the box office, and do not blindly pursue your favorite small meat. As we said above, investment should not be selected according to your own preferences. Consider, of course, the old opera bones are more robust.
(4), satisfying the above three items can basically be said to be a good excellent film and television work. With a good director, the quality of the whole film can be improved and the film work will be icing on the cake!
(5), publicity includes publicity and distribution. Publicity is to publicize a film and connect with various media, publicizing the film’s popularity, word-of-mouth, topicality, and copyright share. Distribution refers to the sale and rental of movie films, as well as screening and scheduling. Wherever there is traffic, there will be movie announcements.
5, subscription for movie copyright shareProcess
Select the film and television works and enter the specific subscription process:
a, pay the subscription deposit to the public account of the film producer, the deposit is generally 10% of the total subscription!
b, the producer receives the deposit and mails the paper contract to the investor!
c, the investor receives the contract and signs it, keeps a copy for himself, sends back 1 copy to the supplier, and then makes up the final payment!
d, when the producer receives the balance payment, it will mail the investor a receipt of receipt, which is a personal investment certificate!
(If you are not at ease, you can also go to the production company for on-site inspection, face-to-face signing of the contract, formal projects are allowed)
6, how to calculate the income? When can I get the investor's income?
has invested in a movie, and you have to learn how to calculate the income you deserve. First of all, let's talk about the domestic movie box office sharing rules
copyright income including : box office income, network copyright income, radio broadcasting copyright income, overseas copyright broadcasting income.
Total box office income 100%-3.3% movie tax-5% movie special fund = 91.7 is the movie box office, everyone remember, tax and special fund must be paid out, the first deduction is these two items when the box office comes out. The box office that can be divided is the box office! The divisible account of
movies is 91.7%-(48-52)%. Some people wonder if the cinema should mention so much? The answer is "Yes." No matter how good a movie is made, it is useless if there is no place to show it. Everyone knows that theaters are generally located in prosperous areas and occupy a large area. Staff expenses, water and electricity expenses, etc. are relatively huge, so the allocation is also reasonable!
minus 3~8%=32-42% of the publicity fee is the income of the investor. Publicity is definitely necessary. Whether it is early publicity or later release, the advertising funds and market costs are also relatively large. , So the remaining 32-42% is earned by the film party. Of course, some film parties have a profit of 38-40%. This depends on the distribution ratio of the theater and the announcement!
The box office distribution ratio of movies released in the Maoyan Professional Edition is also clear at a glance. For example: the box office is 100 million, and the film can be said to get between 33-40 million, and most of them are between 33-35 million.
Of course, this is only box office income, and it is also the income that accounts for the largest proportion of your investment in movies. Generally, it can be distributed to your reserved dividend account within three months of the end of the show. Internet copyright, radio broadcasting, overseas broadcasting and other income are generally settled in a settlement cycle of 6 months. Before settlement, the income sharing table will be calculated according to the actual situation and given to investors, so I will not elaborate here.
7, excellent movie box office revenue case
"Xihong Persimmon Richest Man" Cost: 150 million Box Office: 2.387 billion Return: 5.75 times
"Predecessor 3" Cost: 30 million Box Office: 1.942 billion Return 23.43 times
"Charlotte Troubles" "Cost: 10 million box office 1.442 billion return: 55.9 times
"Pancake Man" cost: 50 million box office: 1.163 billion return: 8.98 times
"I am not a medicine god" cost: 100 million box office: 3.095 billion return: 11.26 Times
"Wolf Warrior 2" production cost: 200 million box office: 5.683 billion return rate 10.42 times
8, how to avoid risks?
As long as you meet the above criteria for film selection, you can get good benefits. I will not emphasize the benefits too much. The above is also an example. We emphasize risk. Why do so many people participate? It is because the risk is very low and the risk is controllable. This is the advantage of film and television investment. Movies are basically co-produced. Individuals account for a relatively small share, and naturally take less risk. The controllable risk is mainly reflected in the choice of film and television works. The above-mentioned basic requirements are met, and the risk can be controlled to a minimum. Saying that many movies and televisions have lost money, I want to emphasize that everyone is making first-line cinema movies. Don't mess around, such as online movies, micro movies, etc., as long as you choose the right ones, you will have relatively good benefits!
Individual payment and contract signing during the subscription process are directly connected with the film copyright owner, that is, with the producer. The payment is made to the public enterprise account of the movie producer.They are the copyright owner and only they have the right to collect payments. Naturally, the contract is directly signed with the producer. The producer has a tripartite supervision of the public account (public, bank, and banking supervision), so you can make money with confidence! No third party or individual has the right to collect payments and sign contracts, remember!
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