It is not difficult to see that the simplified "shield" can basically be used on any medium from film to TV to print. Of course, the
team also created the dynamic version of the logo, , specifically for the content on the screen. Not only does it have the clean and streamlined appearance of the new logo, it also hints at the content experience. The logo can be customized for a single movie or show. It can also be used as a window for dynamic content or static images, using the edge of the shield as a frame. The font in the
logo
The font under the new logo has been expanded to custom font Warner Bros.Condensed Bold, which is used for text marks and other display fonts in various departments. The font was also designed by Pentagon Design Company and expanded to a full series of fonts by Jeremy Mickel (Jeremy Mickel) and . Its appearance has the unique style of Warner Bros., the simple font and the slender in the shield " WB" related. The detailed information in the letter form of the logo also echoes in the font. For example, the curvature of "R" borrows the "B" from the logo. Like the repainted logo, the font contains the history of the company, clean , modern and eternal . The
custom font family has achieved a great balance between business and entertainment , which is difficult to achieve, and it will play a role in all aspects.
summarizes: obviously the old logo is the classic in most people’s minds, but this is not the same as " useLong time " and " have a strong sense of entertainment " are inseparable from the relationship, not because of the graphic design itself. From the current point of view, the gradients, circles, text serifs and color combinations in the old version are all very eye-catching , There is only one satisfactory element among them, that is, the words "WB". The new logo retains the advantages of "WB" and revises the clumsy "shield". In addition to the golden ratio, the design is longer and taller. It better highlights the particularity of the letters, and even under this design, the shadow version performs better. In general, this is a great improvement. The flat design of is now very popular because it is very sticky With contemporary digital use, the entire Logo with a slightly darker blue hue looks both beautiful and quite modern .
About Penta Design Company
includes graphic signs, architecture, interior decoration, product packaging, exhibitions, installations, and websites , Advertising and other related design and production.
"We are unique to and . The business owner is also the creator of the work and is the main contact for each client. This reflects our belief that great design is inseparable from passion , wisdom and (especially) personal dedication . This is the common proof of covering all industries for more than 50 years. "
, the designer of the new image of Warner Bros.
, Emily Oberman, partner of Penta Design. As a designer, Emily's work involves many fields, including not only brand logos, animations, and publications. , Packaging, advertising, as well as designing web pages for hotels, restaurants, publishers, movies, TV, non-profit organizations, etc. Her design is full of aura and political responsibility, but also has a sense of humor, so she is very famous.
Amy Li's work has been recognized by organizations such as the American Professional Design Association (AIGA), the Type Design Guidance Club, and the Art Guidance Club. In 2004, she was awarded the famous "Augustus Saint-Gaudens" by the Cooper Union of her alma mater. Outstanding Alumni Award". She also serves as a member of the AIGA National Committee and the chairperson of the New York Chapter. As a member of AIGA, she has been responsible for two national design conferences (DFTV.001 and DFTV.002). Emily was in the library She teaches at the Beren League, Yale University School of Art and Parsons School of Design. Now, she is also a teacher at the New York School of Visual Arts.
At the same time, she has also served as a judge for the Hiiibrand Awards 2016 and the seventh Hiiibrand International Brand Logo Design Competition.
