"Three-Body" animation version concept map
Bilibili (hereinafter referred to as "Station B"), which continues to be deployed in the animation field, released its 2019-2020 bilibili animation works, including "Three-Body" on November 17th. 40 works including "Blessing of Heavenly Officials" are listed. In recent years, Station B has frequently deployed in the animation field. It has not only invested in a number of companies at the capital level, and jointly produced animation works with related companies, but also launched a support plan for young animation creators.
According to the 2019-2020 bilibili Guochuang animation works list, this time station B released 27 new works of Guochuang, and at the same time announced the latest developments of 13 works, including many high-profile IPs, such as readers The "Three Body", which is expected by the industry, is currently in the production process and is expected to be officially launched in 2021. The main content is expected to be officially launched in 2021. At the same time, adaptations of novels such as "The Blessing of Heavenly Officials" and "The Legend of Mortal Cultivation" also appeared in the list; The youthful memory of "I'm Singing Madness" also announced its return this time, and it plans to launch "I'm Singing Madness 2" in the future. The
B station has been inseparable from animation since its inception, and has become a platform for many animation enthusiasts due to its many online works. In recent years, although Station B is also exploring the development of other businesses, it has not stopped the layout of animation business, especially domestic animation, which has gradually become one of the main areas of animation for Station B.
According to public information, station B has participated in the production of 88 national creative works. In addition, station B has also continuously invested in more than ten original animation companies such as Coastline Animation, China Film Years, and Wawa Fish Animation through capital operation. Last year, it acquired the main assets of Netease comics, including the latter’s App, website, some comic copyrights and related use rights, etc., thereby consolidating its own industrial chain layout of domestic animation. In addition, station B has also launched a support plan for original animation creators, to a certain extent, to further increase its original content stock.
Domestic animation has now become a field in which many aspects are competing for layout, which is inseparable from the impact of many high-grossing animation films in China in recent times. However, it is not difficult to find that there are still only a few domestic animated films with a double-boom box office. According to Maoyan Professional Edition, although dozens of domestic animated films are released every year, so far only 7 have achieved a box office of more than 500 million yuan. Only 26 have a box office of more than 100 million yuan. At the same time, while some domestic animations are recognized by adult audiences, most of the works are still difficult to get rid of the label of low juvenileness, and the production quality needs to be further improved.
Although the development of domestic animation still faces certain development challenges, station B has a high degree of recognition for the development space of domestic animation. According to Li Ni, vice chairman and COO of Station B, in 2020, China’s “post-80s” will enter 40 years old, and “post-00s” will enter 20 years old. As the animation audience grows older, it means that the content form of animation, From the needs of children or young people in the past, they will truly grow into the needs of the whole people.
According to the "2019 China Animation Industry Research Report" released by iResearch, the total output value of my country's animation industry in 2018 has reached 171.2 billion yuan, and it will continue to grow in the future. It is expected to achieve a total output value of 194.1 billion yuan in 2019. IResearch analysts believe that children are still the main audience of domestic animation, but with the gradual increase in the number and quality of domestic non-young fan drama works, teenagers over 12 years old will gradually be attracted by domestic animation.
In addition, Zeng Rong, an analyst in the film and television industry, pointed out that the deployment of domestic animation at station B is not just for this business, but for the entire ACG, and realizes the linkage of various sub-fields and links, plus the development of IP. Get higher returns.
