movie withdrawal refers to the cancellation of the original release schedule after the movie was released due to various reasons. There are many reasons for film withdrawal, some of which are voluntary withdrawal or schedule adjustment. Most of these films are produced at a small cost, with the purpose of avoiding box office competition with some big-produced films of the same period in order to obtain better returns. For example, in 2015, Zhang Aijia's "Nian Nian" was changed to the 51st stage to avoid the raging "Fast and Furious 7". There are also movies "Reminiscences in the Northeast" and "Undefeated Kowloon" have also been withdrawn in order to avoid "Reunion 4".
"Hiding in the Back of the Knife". The film starred Xu Qing, Chunxia, Zhang Aoyue, Huang Jue, and Geng Le. It was originally scheduled to be released on July 19, but was finally withdrawn. Some people speculated that the reason may be related to the "director's waiver of the right to sign." Xu Haofeng, the author and director, once issued an article denouncing that his work was altered beyond recognition and refused to sign. The specific reason for the withdrawal may only be understood by them.
"You are young". The publicity of this film has aroused the attention and expectation of many people, mainly because the starring is too dazzling, the handsome Yi Yang Qianxi and the Golden Horse Movie Queen Zhou Dongyu collaborate for the first time. The film was originally scheduled to be released on June 27. It was suddenly announced on June 24 to withdraw. The official reason was that the production level did not meet the standard. Is this the real reason?
Generally speaking, the following factors will be taken into consideration when making movies. 1. Audience time. In order to maximize the box office, the factor that must be considered is whether the audience has time to watch movies. For example, like a normal working day, many people are busy with work, and the time to watch movies is very small. Therefore, almost most movies will be scheduled for holidays, especially large holidays like Spring Festival and National Day.
2. The shooting and production progress of the entire movie. This is a prerequisite for the schedule. Only when the film owner fully considers the progress of the production of the entire film and how long it takes to complete the shooting and production, can the specific time for the scheduled release of the film be determined accordingly.
3. Market competition. Especially similar to the first point, the audience has time to watch movies, such as major holidays, then all movies have seen that time node. For example, typical National Day files and Spring Festival files are not only fixed here for many small-cost movies, but also quite a few large-production movies and high-quality movies.
Therefore, some movies suddenly withdrew in the middle, the reason is also very clear, that is, with strong movies, and some big-produced movies are in a run-off schedule. In order to avoid the box office impact of strong movies, the only choice is to avoid the edge and choose to withdraw the file. Typically, such as "Wolf Warriors 2", "The Wandering Earth", "Nezha: The Devil Boy Comes into the World", there are examples of file withdrawals. In addition, there is another important reason for the withdrawal, that is, after its own set and release, the box office performed poorly, and even turned into a rotten movie, and everyone shouted. In order not to worsen the situation, stop the loss in time, and choose to withdraw is the choice that has to be made. Needless to say, everyone knows a typical example, that is "Shanghai Fortress".
