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Successful (and Failed) Celebrity Endorsements
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Do Celebrity Endorsements Work For Brands?
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In the turmoil of the entertainment industry, the emotional lives of celebrities are like soap operas with ups and downs, which always affect the hearts of the public. Recently, the news that Lan Zhenglong and his ex-wife Zhou Youting were dating and reunited has once again heate
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Lu Yuxiao is considered a relatively low-key one among 95. The new drama "Alley People" is on the air but has not been on any hot searches. Her quiet and retro temperament is very similar to Yu Aoi, the former originator of the forest style. Tranquility and gentleness are the sur
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We really need to call the police! Can anyone take charge of the makeup team of this costume drama? Let’s not talk about the previous uniform “super unibrow + death false eyelashes + shocking lying silkworm”. It was hard to escape from the Korean aesthetic that made people laugh.
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On November 13, the 2024 China Golden Rooster and Hundred Flowers Film Festival opened at the Minnan Grand Theater in Xiamen, Fujian. The stage design of the opening ceremony incorporates the concept of "movies are the art of light and shadow", using 9,000 CNC lamp beads to displ
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You Xu, the founder of leading mukbang IP Langweixian, was found guilty of job embezzlement and was sentenced to 8 years in prison and fined 1 million. You Xu is the stage name, and his real name is You Caimei. He is the founder of Langweixian IP and one of the investors beh
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Recently, a set of beautiful photos of Louisa Mak, the "Ten Best Hong Kong Miss", caused an uproar on the Internet, not only because of the enviable sweet life after her marriage with her husband Keith, but also because of her relationship with her former husband "Old enemy" Pang
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Cultural/entertainment urban romance dramas have always been loved by the audience. Recently, a new urban romance drama "Laughter" was broadcast on the screen. It has only been broadcast for 7 days, and the drama has received praise from many viewers. , some viewers said that the
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Time is about to enter 2025, but I fell into the pit of The Voice in 2018 and haven’t climbed out yet. I’m very grateful that The Voice didn’t use excessive filters at that time, which allowed me to see a relatively real Li Jian, with bags under his eyes, nasolabial folds, and a
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The waves behind the Yangtze River push the waves ahead, and the new generation is better than the old! The NBA is a star-making league, and stars are their core assets! Within a few days of the start of the new season, the three generations of old, middle and young stars in the
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Copywriter | Thirteen Editor | Soda Water If you ask which type of domestic drama is the most classic in the domestic drama market? Some people say it is an urban drama, while others say it is a period drama. But if you ask me, it’s a spy drama. The former "Latent"
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Recently, many netizens have become fans of the son born to Gao Ziqi and his ex-wife Cai Lin. Although 7-year-old Minwoo has lived with his mother in South Korea since he was a child, he is very kind and warm. In the program, Minyu talked about his father who has not been wi
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For Zheng Qinwen, 2024 is undoubtedly the most brilliant chapter in his career. In this year, she not only achieved great results in international competitions, but also gained a lot financially. With total annual prize money of US$5.559 million, Zheng Qinwen ranks middle among a
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