In September 2024, at the Second Beijing Online Audiovisual Art Conference, Dai Ying, senior vice president of iQiyi, revealed that in the film and television drama market in the first half of the year, the performance of expected hits was skewed. Probably, she was referring to the two S+ ancient puppets released at the beginning of the year, "Four of Swords and Swords" and the summer release "Fox Fairy Matchmaker: Moon Red Chapter" -
" The total production cost of "Four of Swords and Swords" was 312 million yuan, and it was aired quietly; the summer release of "Fox Fairy Matchmaker: Moon Red Chapter" had a high start and a low performance. The lead actor's fatigue disappointed both the original writers and the audience. The number of viewers for a single episode dropped from more than 400,000 to 40,000.
As for Stellar Gravity, which is the same producer of "Canglan Jue", "Seven Occasions of Auspiciousness" and "Fox Fairy Matchmaker: Red Moon", after two consecutive dramas hit the market, it was once questioned whether it was a "short-lived flash in the pan".
But less than half a year after "Fox Demon", Stellar Gravity's another ancient puppet " Yongye Xinghe " was launched. Within a week, the popularity value on Tencent exceeded 30,000, and the Douban score was 7.7, although it was not as popular as "Canglan Jue" Although it was very popular, it also saved some face for Gu Ou.
This time, the platform has changed, but the formula has not. Like "Canglan Jue", the starring role of "Eternal Night Galaxy" is also -
Yu Shuxin.
Recently, the gravity of stars has moved to a new location. On the wall of the front desk of the new office, there are posters of "Eternal Night Galaxy" on the left and "Canglan Jue" poster on the right. Wangzai milk, apples, grapefruits, etc. are offered as offerings on the table. So much so that some netizens exclaimed:
has raised Yu Shuxin!
It’s no wonder that some people call “stellar gravity” “Hengxin gravity”.
However, the two "hit" works relied on Yu Shuxin. The production content of Stellar Gravity would not have been feasible if it were replaced by a heroine. Is this single success model too dependent on individuals, and will the risk be too high?
Presumably, Wang Yixu (real name: Wang Xu), founder and CEO of Stellar Gravity Media, knows the taste of food.
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Because he also has a strong desire for personal expression on social platforms, Wang Yixu is called "Yu Zheng's successor".
is different from Yu Zheng who entered the industry as a small screenwriter who could not even sign his name. In 2018, Wang Yixu, who was only 27 years old, was selected into the "Forbes U30" entertainment industry elite list, and also participated in the competition between Tencent and the Cheung Kong Graduate School of Business, Qingteng University, co-founded by Tsinghua University and Peking University - join the industry and be the boss.
Three years before Stellar Gravity was founded, he founded a company with fan economy and IP management as its core.
In 2015, 24-year-old Wang Yixu founded his first company, Shanghai Willful Culture, whose main business was celebrity data fans and provided fan data algorithm services for video websites. In 2017, he founded Shanghai Xingpan Data Technology Co., Ltd., claiming to be the original one to analyze and calculate film and television-related group image data through the database, generate two-dimensional coordinate maps, and form projects such as "Xingpan·Celebrity Idol Enclosure List" and other projects. When Stellar Gravity was established in 2018, it turned to IP life cycle management and fan economic research as its two core businesses.
Seven or eight years ago, the "fan economy" was still very popular. However, Wang Yixu's original "horoscope list" actually had no technical content. It was nothing more than ranking celebrities based on various social media hot lists. Until 2019, the official public account of Stellar Gravity was still publishing the astrolabe list, and the reading volume was only -
double digits.
This model probably won't make much money, but it is more like it was created for Wang Yixu to facilitate his pursuit of stars.
Yes, Wang Yixu loves chasing stars and started a business because of his hobby. After a lot of hard work and hard work, he is well versed in the fan business model such as making data and ranking. Later, the ancient puppets produced by Stellar Gravity were constantly searched, and "Eternal Night Galaxy" led the fan gap on the short video platform, which also has "genes".
But the problem is, at such a young age, if you chase stars and become a boss, where will the capital come from?
Some people say that Wang Yixu is the rich second generation from a coal boss's family. This is both true and false.
Among today’s stellar gravity executives, there is a director, Wang Jianjun, who was born in 1961. He should be the father of Wang Yixu (born in 1991) (it matches his age). Wang Jianjun was a senior executive of the large coal company "Guanghui Energy", served as director and deputy general manager of Guanghui Energy Co., Ltd., and was the chairman of several energy subsidiaries of Guanghui. Guanghui Energy is an A-share listed company with a total market value of 51.8 billion as of November 13, 2024.
However, Wang Jianjun is not considered a coal boss, he is just a senior wage earner around the coal boss (the founder and actual controller of Guanghui Energy is Sun Guangxin). Therefore, it is an exaggeration to say that Wang Yixu is the rich second generation of a coal boss, but his family is well off and there is no problem.
Due to his father’s long-term relationship in the energy industry, Wang Yixu established an energy company in 2017, Shanghai Guangjian Datong Energy Technology Co., Ltd., in an attempt to enter the energy industry. However, as his father resigned from Guanghui Energy, there was no movement at Guangjian Chase and it was canceled in July 2023.
In February 2018, Guanghui Energy issued the "Announcement on the Resignation of Directors and Senior Executives of the Company", disclosing that Wang Jianjun applied to the company's board of directors to resign from the company's director and deputy general manager due to retirement reasons. After resignation, Wang Jianjun will no longer hold the position of Guanghui Energy. .
Four months after this announcement, stellar gravity was established.
has a good family background, and also has the capital to chase stars. Wang Yixu was once a "celebrity" in the akb48 fan circle. He wrote an analysis article on the Chinese and Japanese star idol judging system, which was widely circulated in the circle. This should be what he did later. The origin of the Astrolabe List. Later, I became a fan of snh48, and was once the "big brother" of member Li Yitong - it is said that in 2019, Wang Yixu produced "Chasing the Ball" to support Li Yitong.
Wang Yixu, who loves chasing stars, can follow it from his Weibo "Little Fatty of Love and Peace" - just looking at the content, it feels like he has mistakenly entered a certain big fan, all of which are stills + topical business content .
Before 2018, in addition to developing the fan economy, another focus of Wayward Culture was to collect some IPs, including "Canglan Jue", " blame you for being too beautiful ", etc. In an interview with the media, Wang Yixu once talked about the IP selection criteria-whether the content has the expression of "love", only making "content that I like", and "the logic of creation is all based on love."
During the exploratory stage of stellar gravity, I invested in " There is a Cloud Made of Rain in the Wind" directed by Lou Ye, "Poet" starring Song Jia and Zhu Yawen, and "Punch, Mom" starring Tan Zhuo, etc. A profitable literary film.
Later, 2019's "Once Upon a Time on the Spirit Sword Mountain" and 2020's "Blame You Are Too Beautiful" slowly explored the research and development model of idol dramas, from signing authors, adapting IP, production, including the entire industry of promotion and OST Chain development. Since the explosion of "Canglan Jue", Wang Yixu has been very creative.
Although his family is well off, supporting "creation of love" costs a lot of money. Where does the money come from?
I have to mention Wang Yixu’s partner Zhang Yucheng. His resume looks perfect - he graduated with a master’s degree in finance and economics from Cambridge University. From 2013 to 2015, he worked in the investment banking department of Huatai United Securities, one of the top five companies in the country. Has many years of experience in investment banking and capital markets. Naturally, he is responsible for introducing capital operations to Stellar Gravity, and the later stage of the company's listing is likely to be his business scope.
In early 2016, half a year after Wang Yixu founded Wayward Culture, Zhang Yucheng joined it and helped secure investment from iQiyi.
Therefore, five months after the establishment of Stellar Gravity in November 2018, Zhang Yucheng’s sole proprietorship company Shanghai Kanghe Investment invested in an angel round. In July 2019, it received iQiyi’s pre-A round of financing, and the two rounds of financing amounted to Not published. In August 2020, Stellar Gravity cooperated with Zhongshi Mingda Culture Media, a subsidiary of Byte Capital, to establish Quality Gravity Culture Media Company.
Wang Yixu and Zhang Yucheng are partners. One is in charge of production in the front, and the other is in fundraising operations. This is also a common type of cross-border cooperation in the film and television industry, such as Ruyi Pictures (like Chen Zhixi and Ke Liming's partner) . But whether it can achieve a "great cause" will also face tests. Over the past few years, Wang Yixu's emotions have been directly linked to the popularity of the play.
For example, "Seven Occasions of Good Luck" hit the street, Wang Yixu published many short essays, and co-star Yang Chaoyue apologized tearfully on live broadcast, commonly known as "the creator is crazy"; before and after the broadcast of "Fox Fairy Matchmaker·Yuehong Chapter", Wang Yixu Xuyou is extremely low-key, only taking photos on stage at the end of the press conference, and his personal Weibo stopped at the 8888 hot announcement content. Because the playback volume dropped repeatedly in the later period, Quietly "quit the network".
Judging from Wang Yixu’s beaming smile at the “Eternal Night Star River” press conference, he is “doing it again.” When
was launched, Wang Yixu generously opened more than 30,000 cloud reservations for "Eternal Night Galaxy"; under Yu Shuxin's Weibo promotion by Ju Jingyi, Wang Yixu, who had retired from the Internet for half a year, also appeared in the comment area; "Eternal Night" After the popularity of "Galaxy" on the site exceeded 30,000, the drama team added benefits: two-person ancient-style blockbuster, four heroes of the bamboo forest combined to sweep the house, group comprehensive and other after-sales services... According to Yu Shuxin's latest itinerary, the house sweeping will be on November 13th, and the recording will be recorded from the 15th to the 19th. Variety shows and live broadcasts on the 26th are all scheduled.
was released on the same day as "Eternal Night Star River", "Pearl Curtain and Jade Curtain" by another 95-year-old Zhao Lusi. The two actresses simultaneously started the shake-up mode for promotion. One invited Xiao Zhan, Lu Han, Ma Li, Zhou Yutong, etc., while the other included Quan Hongchan, Huang Xiaoming, Yang Tianzhen, Ju Jingyi, etc. Competition in the same slot is fierce, as there are also period dramas such as the costume idol drama "The Big Dream Returns" and the period drama "Alley People" on the air.
But "Eternal Night Galaxy" becomes more and more courageous with each battle.According to statistics from Beacon Professional Edition, its market share of effective playback of feature films has been rising, reaching 68.931 million on November 9, with a market share of 18.82%, ranking first.
"Eternal Night Star" opened on Douban with a score of 7.5, and later rose to 7.7, which put pressure on "Pearl Curtain" which has not yet opened on Douban. One week after its launch, the Douyin official account of "Eternal Night Galaxy" has nearly 5 million fans, while "Pearl Curtain and Jade Curtain", which was launched on the same day, has only 700,000+ Douyin fans. The once-popular "Canglan Jue" and " Sauvignon Blanc " have just over 2 million Douyin fans. According to incomplete statistics, "Eternal Night Star" should be the costume idol drama with the most fans on the short video platform.
The play is adapted from the romance novel "Black Lotus Strategy Manual" written by Jinjiang author Bai Yu Zhai Diaogong. In the play, the male protagonist Mu Sheng, played by Ding Yuxi, is called "Black Lotus", while Ling Miaomiao, played by Yu Shuxin, is Responsible for attacking him. The film and television version retains common elements such as book travel and system tasks, including the novice protection period and the male protagonist's favorability. As the plot unfolds, the story enters the monster-catching dungeon mode.
The heroine is familiar with the book-tracing technique, and she complains about the story itself from time to time just like playing a "live game".
The character played by Yu Shuxin penetrated into the body of the vicious female supporting character, and immediately ran away after receiving the first mission, but was struck to death by lightning. "End of the play" was displayed, and even the ending subtitles were scrolled. When seeing the panda coordinates for the first time, there was an error in the system, and Ling Miaomiao was sent to [Direct to the Finale] by the system. Due to his background in video games, cyber elements are also added to the art, using a modern style to deconstruct ancient costume styles.
Netizens said that "Send to the Bright Moon" is suitable as a theme song. Stellar Gravity is very sensible and bought the copyright to sing and dance for the lead singer. The MV has more than 15 million "watching" posts on Douyin and more than 3 million likes.
At the same time, the screenwriter changed the stereotyped scene of the vicious female partner "female competition" in the original work into a sisterly love between Ling Miaomiao played by Yu Shuxin and Mu Yao played by Zhu Xudan, making the female scene much more comfortable. In order to complete the system tasks, the cp feeling induced by the protagonist's initiative to create sugar is not too abrupt.
These are the advantages part.
Visible Stellar Gravity After the successive failures of "Seven Occasions of Auspiciousness" and " Fox Fairy Matchmaker Yue Hong Chapter ", in order to ensure that it can make a turnaround with "Eternal Night Galaxy", it has worked hard. However, the production company's shortcomings remain.
First of all, it relies too much on copying past experience.
Yu Shuxin and Ding Yuxi, the leading actors of "Eternal Night Galaxy", are Stellar Gravity's second collaboration after "Canglan Jue" and "Seven Occasions of Auspiciousness";
Bai Jinjin, the main screenwriter of "Yongye Xinghe", is one of the screenwriters of "Canglan Jue"; November 4th, the seventh episode of #永夜星河The topic Meng Hui Cang Lan Jue # was on the Weibo hot search, and it was a direct showdown. The popularity of "Eternal Night Galaxy" is inseparable from the success that Yu Shuxin has made for Stellar Gravity in "Cang Lan Jue".
As ancient puppets, the reason why the two dramas became "explosive" depends to a certain extent on the cp feeling between Yu Shuxin and the male lead, and even has the mission of raising the male lead to a higher level. With Wang Hedi Zhuyu in front, there was also the topic of #丁禹西Served on the Table##丁禹西 packed up and prepared to be promoted#.
returned to the plot direction. Many viewers were dissatisfied with the plot choices of "Eternal Night Star". The highlight of the protagonist's plot, such as Miaomiao and Mu Sheng's confirmation of their feelings and other important passages passed by in a flash. The audience did not watch enough at all, but in some viewers The development of uninteresting side plots is very detailed.
The novel "Catching Monsters" in the drama is set in an imaginary parallel world, advocating that everything has animism, all living beings are equal, and good and evil are distinct. There is no problem with these concepts, but the plot seems flat and idealistic, and is only suitable for younger audiences. . The filmmakers simply used the criticized "Baby Fairy Hero" in "Fox Fairy Matchmaker: Moon Red" as a positive promotion direction.
As an audience, I do feel the improvement of the exquisite and gorgeous makeup and visual effects, but the lack of solid script has always been a consistent problem in Stellar Gravity dramas. When the story came to an end, the drama failed to lift the audience's emotions up again. When it came to "Seven Auspicious Occasions" and "Fox Fairy Little Matchmaker, Moon Red Chapter", they were directly labeled as boring and unfinished.
Of course, old IP and difficult adaptation are also problems for the entire ancient puppet market. Even world famous works have "overturned". The IPs that were hoarded around 2015 are now in 2025. Many stories have long been outdated, the characters cannot withstand the modern "trial", and even the "sadomasochistic" love cannot. In order to impress the current Z generation, a large number of dramas simply play the safety card of "young" + "cute".
How to change IP well? If you can't even achieve the star gravity of "an IP operating company with high-quality online content as its core", the future of the ancient puppet market may only get worse.
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Looking back at "Canglan Jue", the results are indeed good -
The most popular drama series on the iQiyi platform in 2022, selected as a national The annual outstanding online audio-visual work of the State Administration of Radio, Film and Television, and also set a record for the highest number of interactive comments on barrage record, sweeping the top of industry authoritative lists such as Guduo, Yunhe, Maoyan, Detawen, etc., with an iQiyi site rating of 8.8 and a Douban rating of 8.1.
No wonder Wang Yixu imprisoned Yu Shuxin, because her record can be checked, but her "Seven Occasions of Auspiciousness" and "Fox Fairy Matchmaker·Yuehong Chapter" have continuously hit the streets.
The author of the original novels "Seven Occasions of Auspiciousness" and "Canglan Jue" is both Jiulu Feixiang. "Seven Occasions of Auspiciousness" will be launched in February 2022. "Canglan Jue" has not yet been broadcast at that time. When it was launched, it wanted to create an IP universe and linked up with "Canglan Jue". The film crew also planted linkage easter eggs in the previous episodes, hoping to make the ancient puppet brand of star gravity stronger.
But no matter how good the idea is, no matter how beautiful the announcement package is, "Seven Occasions of Auspiciousness" is still a big hit. After
failed to copy the hit hit, Wang Yixu posted a short composition in the early morning of August 18, 2023, saying, "I didn't expect that "Seven O'clock Auspicious Occasion" would be hacked like this" and "There are many hostile and negative voices. Looking for black spots to attack "Seven Occasions", he accused the audience of not understanding appreciation, and felt sorry for Yang Chaoyue's hard work... He believed that "being hacked", "delayed" and "current restrictions" became the reasons for the failure of "Seven Occasions".
But in fact, the plot of "Seven Occasions of Auspiciousness" was patched together, it was involved in plagiarism rumors, Fu Huadao was complained about, and Yang Chaoyue's acting skills were not up to par... There was thunder everywhere.
is even more boring when it comes to "Fox Fairy Matchmaker·Yuehong Chapter". It is different from other ancient puppets in that it already has a complete animation with a certain number of fans. Grafting the second dimension is more difficult than adapting an outdated IP. This can't be covered by intercepting some out-of-circle lines, understand?
So I put on the shell of a "fox demon" and simply spliced the "model drama" of ancient puppets. The emotional relationship between the protagonists lacked the delicacy cultivated in the original work, and the advancement was hasty. The nondescript character got so out of control that fans of the original work and ordinary viewers collectively abandoned the show.According to data from Beacon, as of November 12, the cumulative number of views of the feature film was 847 million, compared with 2.87 billion for another ancient puppet " and phoenix " this year. The gap is obvious.
Wang Yixu once said that the underlying value of "Canglan Jue" is "love and peace"; "Seven Occasions of Auspiciousness" is about falling in love with you and making me a better self; the adaptation of "Fox Demon Little Matchmaker" focuses on love. The theme of harmony among all things and true love eliminating prejudice. They seem to have different cores, but the stories produced are like "matryoshka dolls" and deviate from the "original intention".
It turns out that episodic production is not a replicable template. Each popular ancient doll has its own original intention and a unique existence. The film crew underestimated the theme of ancient puppets and the script was not solid, and the audience would immediately give feedback that would break the creator's guard.
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However, Yu Shuxin could only relieve Wang Yixu's temporary pressure.
The King Power Chapter, the Bamboo Industry Chapter and "Jin Chang'an" in the "Fox Fairy Matchmaker" series that Stellar Gravity participated in are all waiting to be broadcast, and the broadcast platform is also iQiyi - there is no Yu Shuxin in these works.
Perhaps, the one who should be "important" is iQiyi.
As mentioned earlier, investing in "Sword and Sword 4" was iQiyi's behavior in early 2022. The partner "New Culture" had invested in Stephen Chow's company pdal, and was once preparing to develop the Xingye IP online drama " Journey to the West to Conquer the Demons" with iQiyi. " and the TV series " mermaid ". But later iQiyi terminated these two projects with a budget of about 700 million, betting on the ancient puppet IP "Sword and Sword 4" (originally titled "Tianhe Legend") that New Culture had registered in September 2016. In 2020, New Culture, which has not yet been delisted, announced that its wholly-owned subsidiary Shanghai New Culture International Exchange Co., Ltd., Beijing iQiyi and Zhejiang Dongyang New Media Eslite Culture Media Co., Ltd. jointly signed the "Sword and Fairy Serial Four" series. Cooperation Agreement", iQiyi invested 100% of the drama with 312 million yuan.
This drama will be launched in February 2022, starring Yu Shuxin, and will be launched in early 2024. At the same time, it will compete with "Sword 6" (" pray for today ") produced by Shandong Film and Television and launched on Tencent Video. However, after the two dramas were launched, the audience finally saw through the fact that there would be no more "Sword" after "Sword 3".
Let’s take a look at People’s Entertainment’s comments on the two “Fairy Sword” films: Don’t let suspended creations blur the core of feelings, and don’t let gossip become a shortcut to get out of the circle, which means that “emotional IP” has lost its “heroic soul.”
Looking at the ancient puppets in the first half of 2024, only "Traveling with the Phoenix" has reached a certain level of discussion at a phenomenal level.
It is worth noting that the ancient puppet market will still be prosperous in the next one or two years.
cooperated with Tencent to register Xirui Culture for "The Lady", and adapted Tianxia Guiyuan's novel "Emperor Phoenix" into a film and television drama "Feng Buqi". Tianxia Guiyuan once wrote "Huang Quan", which was adapted into "Tianxia Guiyuan" "Sheng Changge" and "Queen of Fuyao" were adapted into "Fuyao"; Jiaxing Culture took a fancy to Jiulu Feixiang's "Si Ming" and adapted it into "Chang Sheng Jue". Jiulu Feixiang was the "Canglan Jue" The author of the original novels of ancient idols such as "First Acquaintance with the King" and "Protect the Heart";
Huace Film and Television is preparing the sequel to "National Color Youth" "Splendid Youth", and its syndicate film and television has registered the adaptation of the author Mexico's Xianxia The novel "Why Is She Unhappy", its subsidiary Keton Film and Television has registered the author Tian Ruyu's novel of the same name "He Must Be Extraordinary";
Yaoke Film and Television has also registered the author Rong Jiu's earlier novel "Covering the Sky with One Hand and Beating the Earth with the Other." " was purchased and adapted into " Reaching for the Stars with One Hand, Pounding the Earth with the Other Hand "; iQiyi has registered an adaptation of the novel of the same name " Chasing Jade " by Jinjiang author Tuan Zi Lai, directed by Zeng Zeng, " Xu Yan ", " Nian Nian Wu Ming ", etc. Directed by Zeng Qingjie, the director of the popular horizontal screen short drama...
Among a bunch of ancient puppets, Stellar Gravity also cooperated with Youku to adapt Ming Yuejuan's novel of the same name "Seven Stars Color".
In the ancient puppet market in 2025, it is still unclear whether Wang Yixu can deliver a better answer. But "Seven Stars" would be best if it stars Yu Shuxin. To borrow a recent hot meme from Xiaohongshuer:
Great, it's Yu Shuxin, and Wang Yixu is saved. In September 2024, at the Second Beijing Online Audiovisual Art Conference, Dai Ying, senior vice president of iQiyi, revealed that in the film and television drama market in the first half of the year, the performance of expected hits was skewed. Probably, she was referring to the two S+ ancient puppets released at the beginning of the year, "Four of Swords and Swords" and the summer release "Fox Fairy Matchmaker: Moon Red Chapter" - " The total production cost of "Four of Swords and Swords" was 312 million yuan, and it was aired quietly; the summer release of "Fox Fairy Matchmaker: Moon Red Chapter" had a high start and a low performance. The lead actor's fatigue disappointed both the original writers and the audience. The number of viewers for a single episode dropped from more than 400,000 to 40,000. As for Stellar Gravity, which is the same producer of "Canglan Jue", "Seven Occasions of Auspiciousness" and "Fox Fairy Matchmaker: Red Moon", after two consecutive dramas hit the market, it was once questioned whether it was a "short-lived flash in the pan". But less than half a year after "Fox Demon", Stellar Gravity's another ancient puppet " Yongye Xinghe " was launched. Within a week, the popularity value on Tencent exceeded 30,000, and the Douban score was 7.7, although it was not as popular as "Canglan Jue" Although it was very popular, it also saved some face for Gu Ou. This time, the platform has changed, but the formula has not. Like "Canglan Jue", the starring role of "Eternal Night Galaxy" is also - Yu Shuxin. Recently, the gravity of stars has moved to a new location. On the wall of the front desk of the new office, there are posters of "Eternal Night Galaxy" on the left and "Canglan Jue" poster on the right. Wangzai milk, apples, grapefruits, etc. are offered as offerings on the table. So much so that some netizens exclaimed: has raised Yu Shuxin! It’s no wonder that some people call “stellar gravity” “Hengxin gravity”. However, the two "hit" works relied on Yu Shuxin. The production content of Stellar Gravity would not have been feasible if it were replaced by a heroine. Is this single success model too dependent on individuals, and will the risk be too high? Presumably, Wang Yixu (real name: Wang Xu), founder and CEO of Stellar Gravity Media, knows the taste of food. -1- Because he also has a strong desire for personal expression on social platforms, Wang Yixu is called "Yu Zheng's successor". is different from Yu Zheng who entered the industry as a small screenwriter who could not even sign his name. In 2018, Wang Yixu, who was only 27 years old, was selected into the "Forbes U30" entertainment industry elite list, and also participated in the competition between Tencent and the Cheung Kong Graduate School of Business, Qingteng University, co-founded by Tsinghua University and Peking University - join the industry and be the boss. Three years before Stellar Gravity was founded, he founded a company with fan economy and IP management as its core. In 2015, 24-year-old Wang Yixu founded his first company, Shanghai Willful Culture, whose main business was celebrity data fans and provided fan data algorithm services for video websites. In 2017, he founded Shanghai Xingpan Data Technology Co., Ltd., claiming to be the original one to analyze and calculate film and television-related group image data through the database, generate two-dimensional coordinate maps, and form projects such as "Xingpan·Celebrity Idol Enclosure List" and other projects. When Stellar Gravity was established in 2018, it turned to IP life cycle management and fan economic research as its two core businesses. Seven or eight years ago, the "fan economy" was still very popular. However, Wang Yixu's original "horoscope list" actually had no technical content. It was nothing more than ranking celebrities based on various social media hot lists. Until 2019, the official public account of Stellar Gravity was still publishing the astrolabe list, and the reading volume was only - double digits. This model probably won't make much money, but it is more like it was created for Wang Yixu to facilitate his pursuit of stars. Yes, Wang Yixu loves chasing stars and started a business because of his hobby. After a lot of hard work and hard work, he is well versed in the fan business model such as making data and ranking. Later, the ancient puppets produced by Stellar Gravity were constantly searched, and "Eternal Night Galaxy" led the fan gap on the short video platform, which also has "genes". But the problem is, at such a young age, if you chase stars and become a boss, where will the capital come from? Some people say that Wang Yixu is the rich second generation from a coal boss's family. This is both true and false. Among today’s stellar gravity executives, there is a director, Wang Jianjun, who was born in 1961. He should be the father of Wang Yixu (born in 1991) (it matches his age). Wang Jianjun was a senior executive of the large coal company "Guanghui Energy", served as director and deputy general manager of Guanghui Energy Co., Ltd., and was the chairman of several energy subsidiaries of Guanghui. Guanghui Energy is an A-share listed company with a total market value of 51.8 billion as of November 13, 2024. However, Wang Jianjun is not considered a coal boss, he is just a senior wage earner around the coal boss (the founder and actual controller of Guanghui Energy is Sun Guangxin). Therefore, it is an exaggeration to say that Wang Yixu is the rich second generation of a coal boss, but his family is well off and there is no problem. Due to his father’s long-term relationship in the energy industry, Wang Yixu established an energy company in 2017, Shanghai Guangjian Datong Energy Technology Co., Ltd., in an attempt to enter the energy industry. However, as his father resigned from Guanghui Energy, there was no movement at Guangjian Chase and it was canceled in July 2023. In February 2018, Guanghui Energy issued the "Announcement on the Resignation of Directors and Senior Executives of the Company", disclosing that Wang Jianjun applied to the company's board of directors to resign from the company's director and deputy general manager due to retirement reasons. After resignation, Wang Jianjun will no longer hold the position of Guanghui Energy. . Four months after this announcement, stellar gravity was established. has a good family background, and also has the capital to chase stars. Wang Yixu was once a "celebrity" in the akb48 fan circle. He wrote an analysis article on the Chinese and Japanese star idol judging system, which was widely circulated in the circle. This should be what he did later. The origin of the Astrolabe List. Later, I became a fan of snh48, and was once the "big brother" of member Li Yitong - it is said that in 2019, Wang Yixu produced "Chasing the Ball" to support Li Yitong. Wang Yixu, who loves chasing stars, can follow it from his Weibo "Little Fatty of Love and Peace" - just looking at the content, it feels like he has mistakenly entered a certain big fan, all of which are stills + topical business content . Before 2018, in addition to developing the fan economy, another focus of Wayward Culture was to collect some IPs, including "Canglan Jue", " blame you for being too beautiful ", etc. In an interview with the media, Wang Yixu once talked about the IP selection criteria-whether the content has the expression of "love", only making "content that I like", and "the logic of creation is all based on love." During the exploratory stage of stellar gravity, I invested in " There is a Cloud Made of Rain in the Wind" directed by Lou Ye, "Poet" starring Song Jia and Zhu Yawen, and "Punch, Mom" starring Tan Zhuo, etc. A profitable literary film. Later, 2019's "Once Upon a Time on the Spirit Sword Mountain" and 2020's "Blame You Are Too Beautiful" slowly explored the research and development model of idol dramas, from signing authors, adapting IP, production, including the entire industry of promotion and OST Chain development. Since the explosion of "Canglan Jue", Wang Yixu has been very creative. Although his family is well off, supporting "creation of love" costs a lot of money. Where does the money come from? I have to mention Wang Yixu’s partner Zhang Yucheng. His resume looks perfect - he graduated with a master’s degree in finance and economics from Cambridge University. From 2013 to 2015, he worked in the investment banking department of Huatai United Securities, one of the top five companies in the country. Has many years of experience in investment banking and capital markets. Naturally, he is responsible for introducing capital operations to Stellar Gravity, and the later stage of the company's listing is likely to be his business scope. In early 2016, half a year after Wang Yixu founded Wayward Culture, Zhang Yucheng joined it and helped secure investment from iQiyi. Therefore, five months after the establishment of Stellar Gravity in November 2018, Zhang Yucheng’s sole proprietorship company Shanghai Kanghe Investment invested in an angel round. In July 2019, it received iQiyi’s pre-A round of financing, and the two rounds of financing amounted to Not published. In August 2020, Stellar Gravity cooperated with Zhongshi Mingda Culture Media, a subsidiary of Byte Capital, to establish Quality Gravity Culture Media Company. Wang Yixu and Zhang Yucheng are partners. One is in charge of production in the front, and the other is in fundraising operations. This is also a common type of cross-border cooperation in the film and television industry, such as Ruyi Pictures (like Chen Zhixi and Ke Liming's partner) . But whether it can achieve a "great cause" will also face tests. Over the past few years, Wang Yixu's emotions have been directly linked to the popularity of the play. For example, "Seven Occasions of Good Luck" hit the street, Wang Yixu published many short essays, and co-star Yang Chaoyue apologized tearfully on live broadcast, commonly known as "the creator is crazy"; before and after the broadcast of "Fox Fairy Matchmaker·Yuehong Chapter", Wang Yixu Xuyou is extremely low-key, only taking photos on stage at the end of the press conference, and his personal Weibo stopped at the 8888 hot announcement content. Because the playback volume dropped repeatedly in the later period, Quietly "quit the network". Judging from Wang Yixu’s beaming smile at the “Eternal Night Star River” press conference, he is “doing it again.” When was launched, Wang Yixu generously opened more than 30,000 cloud reservations for "Eternal Night Galaxy"; under Yu Shuxin's Weibo promotion by Ju Jingyi, Wang Yixu, who had retired from the Internet for half a year, also appeared in the comment area; "Eternal Night" After the popularity of "Galaxy" on the site exceeded 30,000, the drama team added benefits: two-person ancient-style blockbuster, four heroes of the bamboo forest combined to sweep the house, group comprehensive and other after-sales services... According to Yu Shuxin's latest itinerary, the house sweeping will be on November 13th, and the recording will be recorded from the 15th to the 19th. Variety shows and live broadcasts on the 26th are all scheduled. was released on the same day as "Eternal Night Star River", "Pearl Curtain and Jade Curtain" by another 95-year-old Zhao Lusi. The two actresses simultaneously started the shake-up mode for promotion. One invited Xiao Zhan, Lu Han, Ma Li, Zhou Yutong, etc., while the other included Quan Hongchan, Huang Xiaoming, Yang Tianzhen, Ju Jingyi, etc. Competition in the same slot is fierce, as there are also period dramas such as the costume idol drama "The Big Dream Returns" and the period drama "Alley People" on the air. But "Eternal Night Galaxy" becomes more and more courageous with each battle.According to statistics from Beacon Professional Edition, its market share of effective playback of feature films has been rising, reaching 68.931 million on November 9, with a market share of 18.82%, ranking first. "Eternal Night Star" opened on Douban with a score of 7.5, and later rose to 7.7, which put pressure on "Pearl Curtain" which has not yet opened on Douban. One week after its launch, the Douyin official account of "Eternal Night Galaxy" has nearly 5 million fans, while "Pearl Curtain and Jade Curtain", which was launched on the same day, has only 700,000+ Douyin fans. The once-popular "Canglan Jue" and " Sauvignon Blanc " have just over 2 million Douyin fans. According to incomplete statistics, "Eternal Night Star" should be the costume idol drama with the most fans on the short video platform. The play is adapted from the romance novel "Black Lotus Strategy Manual" written by Jinjiang author Bai Yu Zhai Diaogong. In the play, the male protagonist Mu Sheng, played by Ding Yuxi, is called "Black Lotus", while Ling Miaomiao, played by Yu Shuxin, is Responsible for attacking him. The film and television version retains common elements such as book travel and system tasks, including the novice protection period and the male protagonist's favorability. As the plot unfolds, the story enters the monster-catching dungeon mode. The heroine is familiar with the book-tracing technique, and she complains about the story itself from time to time just like playing a "live game". The character played by Yu Shuxin penetrated into the body of the vicious female supporting character, and immediately ran away after receiving the first mission, but was struck to death by lightning. "End of the play" was displayed, and even the ending subtitles were scrolled. When seeing the panda coordinates for the first time, there was an error in the system, and Ling Miaomiao was sent to [Direct to the Finale] by the system. Due to his background in video games, cyber elements are also added to the art, using a modern style to deconstruct ancient costume styles. Netizens said that "Send to the Bright Moon" is suitable as a theme song. Stellar Gravity is very sensible and bought the copyright to sing and dance for the lead singer. The MV has more than 15 million "watching" posts on Douyin and more than 3 million likes. At the same time, the screenwriter changed the stereotyped scene of the vicious female partner "female competition" in the original work into a sisterly love between Ling Miaomiao played by Yu Shuxin and Mu Yao played by Zhu Xudan, making the female scene much more comfortable. In order to complete the system tasks, the cp feeling induced by the protagonist's initiative to create sugar is not too abrupt. These are the advantages part. Visible Stellar Gravity After the successive failures of "Seven Occasions of Auspiciousness" and " Fox Fairy Matchmaker Yue Hong Chapter ", in order to ensure that it can make a turnaround with "Eternal Night Galaxy", it has worked hard. However, the production company's shortcomings remain. First of all, it relies too much on copying past experience. Yu Shuxin and Ding Yuxi, the leading actors of "Eternal Night Galaxy", are Stellar Gravity's second collaboration after "Canglan Jue" and "Seven Occasions of Auspiciousness"; Bai Jinjin, the main screenwriter of "Yongye Xinghe", is one of the screenwriters of "Canglan Jue"; November 4th, the seventh episode of #永夜星河The topic Meng Hui Cang Lan Jue # was on the Weibo hot search, and it was a direct showdown. The popularity of "Eternal Night Galaxy" is inseparable from the success that Yu Shuxin has made for Stellar Gravity in "Cang Lan Jue". As ancient puppets, the reason why the two dramas became "explosive" depends to a certain extent on the cp feeling between Yu Shuxin and the male lead, and even has the mission of raising the male lead to a higher level. With Wang Hedi Zhuyu in front, there was also the topic of #丁禹西Served on the Table##丁禹西 packed up and prepared to be promoted#. returned to the plot direction. Many viewers were dissatisfied with the plot choices of "Eternal Night Star". The highlight of the protagonist's plot, such as Miaomiao and Mu Sheng's confirmation of their feelings and other important passages passed by in a flash. The audience did not watch enough at all, but in some viewers The development of uninteresting side plots is very detailed. The novel "Catching Monsters" in the drama is set in an imaginary parallel world, advocating that everything has animism, all living beings are equal, and good and evil are distinct. There is no problem with these concepts, but the plot seems flat and idealistic, and is only suitable for younger audiences. . The filmmakers simply used the criticized "Baby Fairy Hero" in "Fox Fairy Matchmaker: Moon Red" as a positive promotion direction. As an audience, I did feel the improvement in the exquisite and gorgeous makeup and visual effects, but the script was not solid enough and has always been a star attraction. A consistent problem with dramas, from "Once upon a time there was a Spirit Sword Mountain", "Blame You Are Too Beautiful" and "Canglan Jue" towards the end of the story, the dramas have no ability to raise the audience's emotions again. "Auspicious" and "Fox Demon Little Matchmaker Yuehong Chapter" were directly labeled as boring and unfinished. Of course, old IP and difficult adaptation are also problems for the entire ancient puppet market. Even world famous works have "overturned". The IPs that were hoarded around 2015 are now in 2025. Many stories have long been outdated, the characters cannot withstand the modern "trial", and even the "sadomasochistic" love cannot. In order to impress the current Z generation, a large number of dramas simply play the safety card of "young" + "cute". How to change IP well? If you can't even achieve the star gravity of "an IP operating company with high-quality online content as its core", the future of the ancient puppet market may only get worse. -3- Looking back at "Canglan Jue", it is indeed a success Excellent performance - was the most popular drama on the iQiyi platform in 2022 and was selected as the annual outstanding online audio-visual work of the State Administration of Radio, Film and Television. It also set a historical record for the highest number of interactive comments on barrage, sweeping Guduo, Yunhe, Maoyan, Detawen, etc. Top 1 on the industry's authoritative list, with an iQiyi site rating of 8.8 and a Douban rating of 8.1. No wonder Wang Yixu imprisoned Yu Shuxin, because her record can be checked, but her "Seven Occasions of Auspiciousness" and "Fox Fairy Matchmaker·Yuehong Chapter" have continuously hit the streets. The author of the original novels "Seven Occasions of Auspiciousness" and "Canglan Jue" is both Jiulu Feixiang. "Seven Occasions of Auspiciousness" will be launched in February 2022. "Canglan Jue" has not yet been broadcast at that time. When it was launched, it wanted to create an IP universe and linked up with "Canglan Jue". The film crew also planted linkage easter eggs in the previous episodes, hoping to make the ancient puppet brand of star gravity stronger. But no matter how good the idea is, no matter how beautiful the announcement package is, "Seven Occasions of Auspiciousness" is still a big hit. After failed to copy the popular hit, Wang Yixu posted a short composition in the early morning of August 18, 2023, saying, "I didn't expect " "Seven Occasions of Auspicious Occasion" will be hacked like this" and "there are many hostile and negative voices constantly looking for black spots to attack "Seven O'clock of Auspicious Occasions"." He accused the audience of not understanding appreciation and felt sorry for Yang Chaoyue's hard work... thinking "Being hacked", "delayed" and "current restrictions" became the reasons for the failure of "Seven Occasions". But in fact, the plot of "Seven Occasions of Auspiciousness" was patched together, it was involved in plagiarism rumors, Fu Huadao was complained about, and Yang Chaoyue's acting skills were not up to par... There was thunder everywhere. is even more boring when it comes to "Fox Fairy Matchmaker·Yuehong Chapter". It is different from other ancient puppets in that it already has a complete animation with a certain number of fans. Grafting the second dimension is more difficult than adapting an outdated IP. This can't be covered by intercepting some out-of-circle lines, understand? So I put on the shell of a "fox demon" and simply spliced the "model drama" of ancient puppets. The emotional relationship between the protagonists lacked the delicacy cultivated in the original work, and the advancement was hasty. The nondescript character got so out of control that fans of the original work and ordinary viewers collectively abandoned the show.According to data from Beacon, as of November 12, the cumulative number of views of the feature film was 847 million, compared with 2.87 billion for another ancient puppet " and phoenix " this year. The gap is obvious. Wang Yixu once said that the underlying value of "Canglan Jue" is "love and peace"; "Seven Occasions of Auspiciousness" is about falling in love with you and making me a better self; the adaptation of "Fox Demon Little Matchmaker" focuses on love. The theme of harmony among all things and true love eliminating prejudice. They seem to have different cores, but the stories produced are like "matryoshka dolls" and deviate from the "original intention". It turns out that episodic production is not a replicable template. Each popular ancient doll has its own original intention and a unique existence. The film crew underestimated the theme of ancient puppets and the script was not solid, and the audience would immediately give feedback that would break the creator's guard. -4- However, Yu Shuxin could only relieve Wang Yixu's temporary pressure. The King Power Chapter, the Bamboo Industry Chapter and "Jin Chang'an" in the "Fox Fairy Matchmaker" series that Stellar Gravity participated in are all waiting to be broadcast, and the broadcast platform is also iQiyi - there is no Yu Shuxin in these works. Perhaps, the one who should be "important" is iQiyi. As mentioned earlier, investing in "Sword and Sword 4" was iQiyi's behavior in early 2022. The partner "New Culture" had invested in Stephen Chow's company pdal, and was once preparing to develop the Xingye IP online drama " Journey to the West to Conquer the Demons" with iQiyi. " and the TV series " mermaid ". But later iQiyi terminated these two projects with a budget of about 700 million, betting on the ancient puppet IP "Sword and Sword 4" (originally titled "Tianhe Legend") that New Culture had registered in September 2016. In 2020, New Culture, which has not yet been delisted, announced that its wholly-owned subsidiary Shanghai New Culture International Exchange Co., Ltd., Beijing iQiyi and Zhejiang Dongyang New Media Eslite Culture Media Co., Ltd. jointly signed the "Sword and Fairy Serial Four" series. Cooperation Agreement", iQiyi invested 100% of the drama with 312 million yuan. This drama will be launched in February 2022, starring Yu Shuxin, and will be launched in early 2024. At the same time, it will compete with "Sword 6" (" pray for today ") produced by Shandong Film and Television and launched on Tencent Video. However, after the two dramas were launched, the audience finally saw through the fact that there would be no more "Sword" after "Sword 3". Let’s take a look at People’s Entertainment’s comments on the two “Fairy Sword” films: Don’t let suspended creations blur the core of feelings, and don’t let gossip become a shortcut to get out of the circle, which means that “emotional IP” has lost its “heroic soul.” Looking at the ancient puppets in the first half of 2024, only "Traveling with the Phoenix" has reached a certain level of discussion at a phenomenal level. It is worth noting that the ancient puppet market will still be prosperous in the next one or two years. cooperated with Tencent to register Xirui Culture for "The Lady", and adapted Tianxia Guiyuan's novel "Emperor Phoenix" into a film and television drama "Feng Buqi". Tianxia Guiyuan once wrote "Huang Quan", which was adapted into "Tianxia Guiyuan" "Sheng Changge" and "Queen of Fuyao" were adapted into "Fuyao"; Jiaxing Culture took a fancy to Jiulu Feixiang's "Si Ming" and adapted it into "Chang Sheng Jue". Jiulu Feixiang was the "Canglan Jue" The author of the original novels of ancient idols such as "First Acquaintance with the King" and "Protect the Heart"; Huace Film and Television is preparing the sequel to "National Color Youth" "Splendid Youth", and its syndicate film and television has registered the adaptation of the author Mexico's Xianxia The novel "Why Is She Unhappy", its subsidiary Keton Film and Television has registered the author Tian Ruyu's novel of the same name "He Must Be Extraordinary"; Yaoke Film and Television has also registered the author Rong Jiu's earlier novel "Covering the Sky with One Hand and Beating the Earth with the Other." " was purchased and adapted into " Reaching for the Stars with One Hand, Pounding the Earth with the Other Hand "; iQiyi has registered an adaptation of the novel of the same name " Chasing Jade " by Jinjiang author Tuan Zi Lai, directed by Zeng Zeng, " Xu Yan ", " Nian Nian Wu Ming ", etc. Directed by Zeng Qingjie, the director of the popular horizontal screen short drama... Among a bunch of ancient puppets, Stellar Gravity also cooperated with Youku to adapt Ming Yuejuan's novel of the same name "Seven Stars Color". In the ancient puppet market in 2025, it is still unclear whether Wang Yixu can deliver a better answer. But "Seven Stars" would be best if it stars Yu Shuxin. To borrow a recent hot meme from Xiaohongshuer: Great, it's Yu Shuxin, and Wang Yixu is saved. Otherwise, there is no help? Written by Shuifang Renzi Planning | Entertainment Chunqiu Editorial Department
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