On the eve of the Mid-Autumn Festival, "Crazy Young Brother" promoted the sale of "Hong Kong high-end mooncakes" in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong.
Meicheng mooncakes have huge sales. However, after multiple verifications, although it has registered relevant trademarks in Hong Kong, it has no physical stores in Hong Kong and the actual operator is a Guangzhou company. As public opinion ferments, many details such as the origin and quality of Meicheng mooncakes have been questioned. Careful netizens discovered that Meicheng mooncakes were previously only sold for 59 yuan for three boxes on platforms such as Taobao and Pinduoduo. After being sold by "Three Sheep", the prices were completely changed and priced at 169 yuan for three boxes.
Netizens flocked to Zeng Zhiwei’s comment area to ask about Meicheng mooncakes
. It is understood that the well-known Hong Kong artist Zeng Zhiwei once recommended Meicheng mooncakes during a live broadcast with Crazy Big Brother Yang in early September this year, saying "this gift is very good". Brother Yang said, "Everyone in Hong Kong knows that Hong Kong Meicheng sells a box offline for 700 yuan." He did not deny it.
In addition, Brother Dayang once said in a video recommending "Meicheng Mooncakes" that "we have sold almost one million orders" of this brand of mooncakes. In response, many netizens poured into the comment area of Zeng Zhiwei’s social account to ask whether Zeng Zhiwei could explain whether there is “Meicheng Mooncake” in Hong Kong, and his comment area was also flooded with content related to “Meicheng Mooncake”.
Meicheng mooncakes are also sold in the Make a Friend live broadcast room
Latest response: The "refund one and compensate three" compensation process is in progress
According to the Securities Times, Meicheng mooncakes are also sold in the Make a Friend live broadcast room.
Luo Yonghao said during the live broadcast, "We checked that our company has not sold the Hong Kong Meicheng mooncakes that were recently exposed, but our (subsidiary) small vertical category live broadcast room seems to have been affected by it and sold some. Now They are working hard to check the information. We have dozens of live broadcast rooms. If you buy that Meicheng mooncake in one of the live broadcast rooms where you make friends, you will get a refund of three in the next two days.”
Just now, @ Make a Friend live broadcast room released an explanation on the compensation issue of "Hong Kong Meicheng Mooncakes", said "Refund one to compensate three" compensation process is in progress, and "advance compensation" will be completed as soon as possible after the holiday, Ensure that all compensation payments are returned to the accounts of all consumers who purchased mooncakes.
Regarding the compensation issue for the "Hong Kong Meicheng Mooncakes" we promised on the evening of September 13, in the past two days, consumers have reported that the "refund one, compensate three" payment has not yet arrived. Please rest assured that our compensation process is in progress. Since all user information needs to be statistically verified, and it is the Mid-Autumn Festival holiday, this process will take some time. We will complete the "advanced compensation" as soon as possible after the festival to ensure that all compensation payments are returned to the accounts of all consumers who purchased mooncakes. In addition, some consumers reported that when consulting our customer service, the customer service mentioned that some situations are not applicable to compensation. We would like to apologize for the trouble caused to everyone. It is because our previous customer service training was not adequate, and some customer service colleagues conveyed wrong information when facing consumer inquiries. We declare again: All users who purchase "Hong Kong Meicheng Mooncakes" in the Make a Friend live broadcast room will receive indiscriminate compensation, please rest assured.
"Brother Yang" brings Hong Kong Meicheng mooncakes but can't buy them in Hong Kong?
Guangzhou Huadu responded
On the evening of the 15th, the Huadu District Market Supervision Bureau pointed out in its latest response to reporters that after paying attention to the situation on September 13, the bureau immediately conducted an inspection on the company involved, Guangzhou Meicheng Food Co., Ltd. .In response to the public concerns about "whether it is registered in Hong Kong" and "whether it is a Hong Kong brand", the company provided the commercial registration information of Hong Kong Meicheng Food Group Co., Ltd. registered in Hong Kong and issued the business registration information of Hong Kong Meicheng Food Group Co., Ltd. Relevant certificates for the trademarks "meisun", "Meicheng" and "Hong Kong Meicheng Mooncakes" are also provided, as well as documents such as the trademark use authorization between the company and Hong Kong Meicheng Food Group Co., Ltd.
Regarding the issue of "false propaganda", because it involves a wide range of areas, the company involved and the delivery company (Hefei Sanzhiyang Network Technology Co., Ltd.) belong to different regions, and cross-regional verification requires coordination with multiple local regulatory authorities. Huadu The District Market Supervision Bureau will speed up the verification progress, handle the matter in accordance with laws and regulations, and respond to the concerns of the public and media in a timely manner.
Meicheng mooncake manufacturer responded:
There is no legal requirement that Hong Kong brands cannot be produced in the mainland
According to the Daily Economic News, reporters visited Guangzhou Meicheng on-site.
Guangzhou Meicheng is registered in Shiling Town, Huadu District, Guangzhou City. This is the capital of leather goods in China, with dense factories dotting the town. On Gegang Road in the town, the reporter found the company's factory building. The main building is only a few stories high, and several auxiliary buildings surround the factory area in a "C" shape.
Source: Daily Economic News
The signboard of "Hong Kong Meicheng Food" stands on the roof of the building and can be seen from a distance. There are also the words "Hong Kong Meicheng" and "Meicheng·Creating China's high-end fashion souvenirs" on the walls of the main building.
In response to the recent online public opinion, the relevant person in charge of the company's human resources department showed reporters the company's registered trademark in Hong Kong, and said that the company registered its brand in Hong Kong in 2019 and is currently helpless when encountering such a thing.
Obviously, Meicheng mooncakes, which have the status of "Hong Kong brand", are indeed produced in mainland China.
In this regard, the above-mentioned person in charge did not deny it. He also said: "(Internet questions) Why do we register a company in Hong Kong and then produce in the mainland? I believe that there is no legal provision that says I cannot register a brand in Hong Kong. Produced in the mainland, right? If you think there is anything wrong with this, you can also come up with some relevant laws and regulations. Source: Daily Economic News
Knowledge from Beijing Zhongwen (Changsha) Law Firm. Property rights and entertainment law lawyer Liu Kai said that trademark protection is territorial, and trademarks registered overseas do not have automatic legal effect within the country.
Liu Kai introduced that, for example, the Meicheng mooncakes sold in the "Crazy Little Yang Brother" live broadcast room mislead consumers into thinking that they are products produced in Hong Kong through packaging and promotion, but the actual place of production is in Guangzhou or Foshan, which may be suspected of false advertising and fraudulent consumption. who. On the eve of the Mid-Autumn Festival, "Crazy Young Brother" promoted the sale of "Hong Kong high-end mooncakes" in the live broadcast room. It was revealed that there were no offline sales points in Hong Kong and the origin was not Hong Kong. Meicheng mooncakes have huge sales. However, after multiple verifications, although it has registered relevant trademarks in Hong Kong, it has no physical stores in Hong Kong and the actual operator is a Guangzhou company. As public opinion ferments, many details such as the origin and quality of Meicheng mooncakes have been questioned. Careful netizens discovered that Meicheng mooncakes were previously only sold for 59 yuan for three boxes on platforms such as Taobao and Pinduoduo. After being sold by "Three Sheep", the prices were completely changed and priced at 169 yuan for three boxes. Netizens flocked to Zeng Zhiwei’s comment area to ask about Meicheng mooncakes . It is understood that the well-known Hong Kong artist Zeng Zhiwei once recommended Meicheng mooncakes during a live broadcast with Crazy Big Brother Yang in early September this year, saying "this gift is very good". Brother Yang said, "Everyone in Hong Kong knows that Hong Kong Meicheng sells a box offline for 700 yuan." He did not deny it. In addition, Brother Dayang once said in a video recommending "Meicheng Mooncakes" that "we have sold almost one million orders" of this brand of mooncakes. In response, many netizens poured into the comment area of Zeng Zhiwei’s social account to ask whether Zeng Zhiwei could explain whether there is “Meicheng Mooncake” in Hong Kong, and his comment area was also flooded with content related to “Meicheng Mooncake”. Meicheng mooncakes are also sold in the Make a Friend live broadcast room Latest response: The "refund one and compensate three" compensation process is in progress According to the Securities Times, Meicheng mooncakes are also sold in the Make a Friend live broadcast room. Luo Yonghao said during the live broadcast, "We checked that our company has not sold the Hong Kong Meicheng mooncakes that were recently exposed, but our (subsidiary) small vertical category live broadcast room seems to have been affected by it and sold some. Now They are working hard to check the information. We have dozens of live broadcast rooms. If you buy that Meicheng mooncake in one of the live broadcast rooms where you make friends, you will get a refund of three in the next two days.” Just now, @ Make a Friend live broadcast room released an explanation on the compensation issue of "Hong Kong Meicheng Mooncakes", said "Refund one to compensate three" compensation process is in progress, and "advance compensation" will be completed as soon as possible after the holiday, Ensure that all compensation payments are returned to the accounts of all consumers who purchased mooncakes. Regarding the compensation issue for the "Hong Kong Meicheng Mooncakes" we promised on the evening of September 13, in the past two days, consumers have reported that the "refund one, compensate three" payment has not yet arrived. Please rest assured that our compensation process is in progress. Since all user information needs to be statistically verified, and it is the Mid-Autumn Festival holiday, this process will take some time. We will complete the "advanced compensation" as soon as possible after the festival to ensure that all compensation payments are returned to the accounts of all consumers who purchased mooncakes. In addition, some consumers reported that when consulting our customer service, the customer service mentioned that some situations are not applicable to compensation. We would like to apologize for the trouble caused to everyone. It is because our previous customer service training was not adequate, and some customer service colleagues conveyed wrong information when facing consumer inquiries. We declare again: All users who purchase "Hong Kong Meicheng Mooncakes" in the Make a Friend live broadcast room will receive indiscriminate compensation, please rest assured. "Brother Yang" brings Hong Kong Meicheng mooncakes but can't buy them in Hong Kong? Guangzhou Huadu responded On the evening of the 15th, the Huadu District Market Supervision Bureau pointed out in its latest response to reporters that after paying attention to the situation on September 13, the bureau immediately conducted an inspection on the company involved, Guangzhou Meicheng Food Co., Ltd. .In response to the public concerns about "whether it is registered in Hong Kong" and "whether it is a Hong Kong brand", the company provided the commercial registration information of Hong Kong Meicheng Food Group Co., Ltd. registered in Hong Kong and issued the business registration information of Hong Kong Meicheng Food Group Co., Ltd. Relevant certificates for the trademarks "meisun", "Meicheng" and "Hong Kong Meicheng Mooncakes" are also provided, as well as documents such as the trademark use authorization between the company and Hong Kong Meicheng Food Group Co., Ltd. Regarding the issue of "false propaganda", because it involves a wide range of areas, the company involved and the delivery company (Hefei Sanzhiyang Network Technology Co., Ltd.) belong to different regions, and cross-regional verification requires coordination with multiple local regulatory authorities. Huadu The District Market Supervision Bureau will speed up the verification progress, handle the matter in accordance with laws and regulations, and respond to the concerns of the public and media in a timely manner. Meicheng mooncake manufacturer responded: There is no legal requirement that Hong Kong brands cannot be produced in the mainland According to the Daily Economic News, reporters visited Guangzhou Meicheng on-site. Guangzhou Meicheng is registered in Shiling Town, Huadu District, Guangzhou City. This is the capital of leather goods in China, with dense factories dotting the town. On Gegang Road in the town, the reporter found the company's factory building. The main building is only a few stories high, and several auxiliary buildings surround the factory area in a "C" shape. Source: Daily Economic News The signboard of "Hong Kong Meicheng Food" stands on the roof of the building and can be seen from a distance. There are also the words "Hong Kong Meicheng" and "Meicheng·Creating China's high-end fashion souvenirs" on the walls of the main building. In response to the recent online public opinion, the relevant person in charge of the company's human resources department showed reporters the company's registered trademark in Hong Kong, and said that the company registered its brand in Hong Kong in 2019 and is currently helpless when encountering such a thing. Obviously, Meicheng mooncakes, which have the status of "Hong Kong brand", are indeed produced in mainland China. In this regard, the above-mentioned person in charge did not deny it. He also said: "(Internet questions) Why do we register a company in Hong Kong and then produce in the mainland? I believe that there is no legal provision that says I cannot register a brand in Hong Kong. Produced in the mainland, right? If you think there is anything wrong with this, you can also come up with some relevant laws and regulations. Source: Daily Economic News Knowledge from Beijing Zhongwen (Changsha) Law Firm. Property rights and entertainment law lawyer Liu Kai said that trademark protection is territorial, and trademarks registered overseas do not have automatic legal effect within the country. Liu Kai introduced that, for example, the Meicheng mooncakes sold in the "Crazy Little Yang Brother" live broadcast room mislead consumers into thinking that they are products produced in Hong Kong through packaging and promotion, but the actual place of production is in Guangzhou or Foshan, which may be suspected of false advertising and fraudulent consumption. who. Source: Red Star News Comprehensive: @ Make a Friend Live Room, Securities Times, Guangzhou Daily, Daily Economic News
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