With the successful conclusion of the Guangdong Provincial Men’s Basketball League King Game, the curtain of the Pearl River Beer·2024 Guangdong Provincial Men’s Basketball League (hereinafter referred to as the “Guangdong League”) has also come to an end. "Ten" is well deserved and perfect - the Guangdong League has gone through ten years so far. As one of the founders of this event, Liu Kejun, vice chairman of the Chinese Basketball Association and president of the Guangdong Basketball Association, has a lot of feelings. Since the birth of the Guangdong League in 2015, Liu Kejun has devoted a lot of effort to the league as if he were guarding his own children. At the "Tenth Anniversary Celebration of the Guangdong League" held on the 14th, he was awarded the "Ten to the Craftsmanship Award" - he used "craftsmanship" to create the splendid stage of the Guangdong League, demonstrating his most selfless dedication and purest to basketball. love.
Visited each competition area in person to build a major basketball province
Since becoming the president of the Provincial Basketball Association, Liu Kejun has loved basketball as much as his own life. Fang Liang, FIBA China manager, was deeply touched by this: "What I feel most deeply is that basketball is like his life. Every joy and loss he has is related to basketball. He has devoted himself to this career. He has only one criterion for making every decision - whether it is good for Chinese basketball and good for Guangdong basketball."
Lin Guangyu, secretary-general of the Provincial Basketball Association who has worked with Liu Kejun for many years, also has a lot of feelings: "He has a lot of feelings about basketball. His perseverance and perseverance are touching. He is a promoter, leader and decision-maker for Guangdong basketball, whether it is professional clubs, National Games, or the development of mass basketball!"
Lin Guangyu revealed that the grassroots basketball association changed, Regardless of the size of the event, Liu Kejun would go to the scene in person to cheer for them whenever he had time. "His car was bought in 2016 and has only been driven for 8 years, but it has already traveled 250,000 kilometers!"
Every year during the Guangdong League, Liu Kejun will visit each competition area to personally inquire about the organization of the competition area. One of the things he said most often was, "I don't care which team wins the championship. What I care about is whether every prefecture-level city and town can popularize basketball." He told the media many times that he saw prefecture-level cities and towns becoming The establishment of the Basketball Association is his happiest thing.
Liu Kejun has expressed the view on different occasions that "group basketball can better reflect the foundation and status of Guangdong as a major basketball province", and the increasing popularity of the provincial league has set off a basketball craze across the province. Liu Kejun believes that as long as the strategy of “one game for the whole province” is adhered to and full support is given to the construction of local basketball associations and leagues, the future of Guangdong basketball will become brighter and brighter. Take the Zhongshan Shaxi team that won the "Village Basketball" national competition last year as an example. The basketball league in Zhongshan Shaxi Town has lasted for 22 years. This is one of the main reasons why the Zhongshan Shaxi team can stand out from so many teams across the country. one.
This season's Guangdong League runner-up Heyuan team was not a very strong team at the beginning of the league, but now they have reached the top four for two consecutive years and defeated the "Big Mac" of the Guangdong League last season. The Dongguan team further entered the finals this year. "The key to their ability to make such progress lies in the leading role played by the Heyuan Basketball Association." Liu Kejun said: "The Heyuan Basketball Association insists on running basketball leagues at all levels in the city and selects and supplements talents through various channels, and finally achieves good results." It has been successfully held for ten years and is becoming more and more prosperous. The key lies in taking the road of "organizing the competition in a physical way". When the Guangdong League was born, Liu Kejun has been exploring how to make such a large-scale event with a large number of participants and complex organization work sustainable. After some practical exploration, he concluded that “the provincial basketball association should take the physical route. the main ideas and goals.”
What is "materialization"? In fact, it means catching up on projects, organizing competitions, and building brands. Today, the Guangdong Provincial Basketball Association has eight organizations, including the Provincial Men's Basketball League, the Provincial Women's Basketball League, the Provincial Three-on-Three League, the Provincial Youth Basketball League, the Guangdong-Hong Kong Cup, the Guangdong-Macao Cup, the Minor Basketball League and the Guangdong-Hong Kong-Macao Greater Bay Area Series. competition ip.With these game IPs, the Basketball Association can use the power of society to organize games, attract the attention of more companies and merchants, and have a better living space.
"Our ability and advantage lies in hosting games and training. This is also our biggest advantage. We must be based on basketball and do everything related to basketball." In Liu Kejun's view, insisting on physicalization is the success of the Provincial Basketball Association The key to creating a provincial league. "Before taking the physical route, running competitions almost required grandpa to sue grandma. It is impossible for relevant departments to give us such strong support forever. But now society is our dependence, and we are more independent. Over the years, we have grown The speed is very fast, and it can be said that it is at the forefront of the country. "
Now, Liu Kejun believes that both the Provincial Basketball Association and the Provincial League are on the right path. He hopes that under the leadership of the Provincial Basketball Association, more and more basketball teams will join the league. Prefectures, cities and districts can also take the road of socialization. "Participation requires funds. In the past, our teams relied too much on the administrative department, but now more and more teams have begun to have their own sponsors. In this decade, almost all teams have their own title sponsors. In fact, our Provincial Basketball Association, like the local basketball associations, must rely on administrative units, but we must not rely on it. Society is our greatest wealth," Liu Kejun said.
cba talent pool, polish the league's signature
Polish the golden signature of the Guangdong League, and make it an important engine leading the development of basketball in the province. This is something Liu Kejun has been pushing for.
Although the Guangdong League is not a real professional league, it has completely reached the semi-professional ceiling in terms of the scale of competitions, refereeing level and implementation. During the league period, it is played home and away every week, and a sound logistics support system and various private The participation of the world champion has attracted a lot of attention in the province.
In the past ten years, the Cantonese League has become an alternative talent pool for the CBA. Two players, such as Chen Guohao and Ou Junxuan, have become the top picks of the CBA. Many young players have also been favored by the CBA. Li Yiyang is the most vivid example. After he shined in the Qingyuan team of the Guangdong League, he was once favored by Xiamen University and entered the Cubal arena to prove himself. Later, he entered the CBA Fujian Men's Basketball Team and is currently a member of the team. One of the main defenders.
In addition, three of the very well-known "Qingyuan Four Young Masters" have entered the CBA League. Li Yiyang, Zou Yang, and Zhuang Zhan have played for the Fujian Men's Basketball Team respectively. Another forward player Zhan Yusen plays for the three-person basketball team Guangzhou Chimelong and is currently a player for the Dongguan team. Li Jiashuo, who was selected by the Ningbo team, has played for the Shantou team. Zeng Maozhou, an active player of Guangdong Hongyuan, was selected for the Dongguan team.
This year’s Guangdong League lasted for more than three months, with 336 athletes from 21 teams participating, and 122 games played in 26 venues. All games were broadcast live online, with a total viewing volume of more than 25 million, and the network platform followed More than 480 million degrees.
’s leading role in the Guangdong League, Liu Kejun said, “The Guangdong Men’s Basketball League is now in its tenth year, and its influence is growing. Many students studying in universities outside the province have also returned to their home cities to compete. The players are getting stronger and stronger. In the future, there will definitely be more student players and grassroots players stepping out of this platform and stepping onto a bigger stage."
With the successful conclusion of the Guangdong Provincial Men’s Basketball League King Game, the curtain of the Pearl River Beer·2024 Guangdong Provincial Men’s Basketball League (hereinafter referred to as the “Guangdong League”) has also come to an end. "Ten" is well deserved and perfect - the Guangdong League has gone through ten years so far. As one of the founders of this event, Liu Kejun, vice chairman of the Chinese Basketball Association and president of the Guangdong Basketball Association, has a lot of feelings. Since the birth of the Guangdong League in 2015, Liu Kejun has devoted a lot of effort to the league as if he were guarding his own children. At the "Tenth Anniversary Celebration of the Guangdong League" held on the 14th, he was awarded the "Ten to the Craftsmanship Award" - he used "craftsmanship" to create the splendid stage of the Guangdong League, demonstrating his most selfless dedication and purest to basketball. love.
Visited each competition area in person to build a major basketball province
Since becoming the president of the Provincial Basketball Association, Liu Kejun has loved basketball as much as his own life. Fang Liang, FIBA China manager, was deeply touched by this: "What I feel most deeply is that basketball is like his life. Every joy and loss he has is related to basketball. He has devoted himself to this career. He has only one criterion for making every decision - whether it is good for Chinese basketball and good for Guangdong basketball."
Lin Guangyu, secretary-general of the Provincial Basketball Association who has worked with Liu Kejun for many years, also has a lot of feelings: "He has a lot of feelings about basketball. His perseverance and perseverance are touching. He is a promoter, leader and decision-maker for Guangdong basketball, whether it is professional clubs, National Games, or the development of mass basketball!"
Lin Guangyu revealed that the grassroots basketball association changed, Regardless of the size of the event, Liu Kejun would go to the scene in person to cheer for them whenever he had time. "His car was bought in 2016 and has only been driven for 8 years, but it has already traveled 250,000 kilometers!"
Every year during the Guangdong League, Liu Kejun will visit each competition area to personally inquire about the organization of the competition area. One of the things he said most often was, "I don't care which team wins the championship. What I care about is whether every prefecture-level city and town can popularize basketball." He told the media many times that he saw prefecture-level cities and towns becoming The establishment of the Basketball Association is his happiest thing.
Liu Kejun has expressed the view on different occasions that "group basketball can better reflect the foundation and status of Guangdong as a major basketball province", and the increasing popularity of the provincial league has set off a basketball craze across the province. Liu Kejun believes that as long as the strategy of “one game for the whole province” is adhered to and full support is given to the construction of local basketball associations and leagues, the future of Guangdong basketball will become brighter and brighter. Take the Zhongshan Shaxi team that won the "Village Basketball" national competition last year as an example. The basketball league in Zhongshan Shaxi Town has lasted for 22 years. This is one of the main reasons why the Zhongshan Shaxi team can stand out from so many teams across the country. one.
This season's Guangdong League runner-up Heyuan team was not a very strong team at the beginning of the league, but now they have reached the top four for two consecutive years and defeated the "Big Mac" of the Guangdong League last season. The Dongguan team further entered the finals this year. "The key to their ability to make such progress lies in the leading role played by the Heyuan Basketball Association." Liu Kejun said: "The Heyuan Basketball Association insists on running basketball leagues at all levels in the city and selects and supplements talents through various channels, and finally achieves good results." It has been successfully held for ten years and is becoming more and more prosperous. The key lies in taking the road of "organizing the competition in a physical way". When the Guangdong League was born, Liu Kejun has been exploring how to make such a large-scale event with a large number of participants and complex organization work sustainable. After some practical exploration, he concluded that “the provincial basketball association should take the physical route. the main ideas and goals.”
What is "materialization"? In fact, it means catching up on projects, organizing competitions, and building brands. Today, the Guangdong Provincial Basketball Association has eight organizations, including the Provincial Men's Basketball League, the Provincial Women's Basketball League, the Provincial Three-on-Three League, the Provincial Youth Basketball League, the Guangdong-Hong Kong Cup, the Guangdong-Macao Cup, the Minor Basketball League and the Guangdong-Hong Kong-Macao Greater Bay Area Series. competition ip.With these game IPs, the Basketball Association can use the power of society to organize games, attract the attention of more companies and merchants, and have a better living space.
"Our ability and advantage lies in hosting games and training. This is also our biggest advantage. We must be based on basketball and do everything related to basketball." In Liu Kejun's view, insisting on physicalization is the success of the Provincial Basketball Association The key to creating a provincial league. "Before taking the physical route, running competitions almost required grandpa to sue grandma. It is impossible for relevant departments to give us such strong support forever. But now society is our dependence, and we are more independent. Over the years, we have grown The speed is very fast, and it can be said that it is at the forefront of the country. "
Now, Liu Kejun believes that both the Provincial Basketball Association and the Provincial League are on the right path. He hopes that under the leadership of the Provincial Basketball Association, more and more basketball teams will join the league. Prefectures, cities and districts can also take the road of socialization. "Participation requires funds. In the past, our teams relied too much on the administrative department, but now more and more teams have begun to have their own sponsors. In this decade, almost all teams have their own title sponsors. In fact, our Provincial Basketball Association, like the local basketball associations, must rely on administrative units, but we must not rely on it. Society is our greatest wealth," Liu Kejun said.
cba talent pool, polish the league's signature
Polish the golden signature of the Guangdong League, and make it an important engine leading the development of basketball in the province. This is something Liu Kejun has been pushing for.
Although the Guangdong League is not a real professional league, it has completely reached the semi-professional ceiling in terms of the scale of competitions, refereeing level and implementation. During the league period, it is played home and away every week, and a sound logistics support system and various private The participation of the world champion has attracted a lot of attention in the province.
In the past ten years, the Cantonese League has become an alternative talent pool for the CBA. Two players, such as Chen Guohao and Ou Junxuan, have become the top picks of the CBA. Many young players have also been favored by the CBA. Li Yiyang is the most vivid example. After he shined in the Qingyuan team of the Guangdong League, he was once favored by Xiamen University and entered the Cubal arena to prove himself. Later, he entered the CBA Fujian Men's Basketball Team and is currently a member of the team. One of the main defenders.
In addition, three of the very well-known "Qingyuan Four Young Masters" have entered the CBA League. Li Yiyang, Zou Yang, and Zhuang Zhan have played for the Fujian Men's Basketball Team respectively. Another forward player Zhan Yusen plays for the three-person basketball team Guangzhou Chimelong and is currently a player for the Dongguan team. Li Jiashuo, who was selected by the Ningbo team, has played for the Shantou team. Zeng Maozhou, an active player of Guangdong Hongyuan, was selected for the Dongguan team.
This year’s Guangdong League lasted for more than three months, with 336 athletes from 21 teams participating, and 122 games played in 26 venues. All games were broadcast live online, with a total viewing volume of more than 25 million, and the network platform followed More than 480 million degrees.
’s leading role in the Guangdong League, Liu Kejun said, “The Guangdong Men’s Basketball League is now in its tenth year, and its influence is growing. Many students studying in universities outside the province have also returned to their home cities to compete. The players are getting stronger and stronger. In the future, there will definitely be more student players and grassroots players stepping out of this platform and stepping onto a bigger stage."
text | reporter Zhou Fangping pictures | reporter Liu Cheng (except for special signatures)
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