Yuewen Exhibition Area
In the Yuewen Exhibition Area, the restoration of scenes from "Qing Yu Nian Season 2" attracted many viewers to stop and take photos. The theme scene of "Danbo Bookstore" and the costume display of Fan Xian and Lin Waner allowed many viewers to relive the classic episodes of the series. At this book fair, the limited commemorative set of "Celebrating More Than Years Collection", exclusively customized by China Literature and published by People's Literature Publishing House, was also officially launched.
"Celebrating More Than Years" "Danbo Bookstore" scene restoration
Also attracting attention is the exhibition area of the Chinese comic IP "Under One Person". With the development of the entire industry chain as its core concept, China Literature has demonstrated that this IP extends from comics and animations to dramas, movies, derivatives and other full-link forms. At the book fair, China Literature also brought many of its popular film and television works. It is reported that in the first half of this year, China Literature has received four blockbuster hits: "Hot", "Traveling with Phoenix", "Qing Yu Nian Season 2" and "The Story of Rose".
At this book fair, China Literature also exhibited a series of IP derivatives of Sino-French cultural cooperation for the first time. This year, China Literature, the Fondation Eiffel and the Sino-French Brand Aesthetics Center jointly launched the "Reading in Paris" program, inviting the famous French illustrator Antoine Corbineau to design the "Celebrating More Than Years" style. Chinese IP characters such as Xian, Ye Xiu of "The Master", and Klein Moretti of "Lord of the Mysteries" are integrated into French landmarks such as the Eiffel Tower, the Arc de Triomphe, and the Louvre, forming a unique artistic work that blends Eastern and Western cultures, and carries out IP Derivative development.
IP derivatives of Sino-French cultural cooperation
In addition to rich IP displays and experiences, the Reading Exhibition Hall also presents high-quality online literature with realistic themes and IP internationalization achievements. With the support of the Shanghai Municipal Press and Publication Bureau, China Literature Group has held nine consecutive realistic-themed online literature essay contests, attracting nearly 200,000 entries and becoming an important carrier of recording contemporary China. At the same time, a series of IP-adapted films, TV series, animations, and games, such as "Celebrating More Than Years", "The Master", and "Fights of the Sky", have been released overseas one after another, further leading the new trend of China's IP globalization. In the future, China Literature Group will continue to focus on high-quality creations, promote innovation in the entire IP industry chain, continue to explore the international market, and contribute to the high-quality development of China's cultural industry.
-
-
-
-
-
-
-
-
-
-