Original title: The 37th Popular Film Hundred Flowers Award Ceremony was held in Chengdu High-tech Zone
The Hundred Flowers Award Ceremony was held at the Chengdu High-tech Sports Center
(Reporter Chen Lin and He Jiaxin) On the evening of August 4, the Chengdu High-tech Sports Center was star-studded . The 37th Popular Film Hundred Flowers Awards Ceremony was held in Chengdu High-tech Zone. The theme of this Hundred Flowers Awards Ceremony is "Blooming with the Times for the People", focusing on the three elements of "people, movies, and the times", promoting the people's sentiments of Chinese films that express the people, depict the people, and sing the people with heart and soul, and appeal to the people. The masses continue to care about, support and love Chinese movies. At the same time, it deeply explores the cultural characteristics of Sichuan and integrates song and dance performances, special ceremonies, filmmakers' narrations, creative interactions and other forms to innovatively present the connection between movies and cities, and movies and people on the stage.
The Popular Film Hundred Flowers Award is a film award jointly sponsored by the China Film Association and the China Federation of Literary and Art Circles. Founded in 1962, it is the Audience Award of the mainland Chinese film industry. It is also known as the China Film Golden Rooster Award and the China Film Huabiao Award. Three Chinese Film Awards.
This year's Hundred Flowers Awards series of events is jointly sponsored by the China Federation of Literary and Art Circles, the China Film Association, the Propaganda Department of the Sichuan Provincial Committee of the Communist Party of China, and the Chengdu Municipal People's Government. In addition to the awards ceremony that night, a series of main activities such as the opening ceremony, nominee recognition ceremony, forum, and film festival were all successfully held in Chengdu High-tech Zone.
Awards ceremony scene
During the Hundred Flowers Awards, grassroots activities for film workers were also held in Chengdu cultural landmarks, ecological parks, urban greenways, community spaces and other places. The famous director Wu Ershan led the crew of the movie "", drama performing artist, special actor, national first-class actor Liu Jin and actors Yan Danchen and Sun Shuaidong, and walked into Jiaozi Avenue in Chengdu High-tech Zone one after another to check in at Jiaozi Ring and Tianfu Twin Towers, interact closely with citizens.
As a performing artist from Sichuan, Liu Jin has always been very concerned about the development of his hometown. In an interview with reporters, Liu Jin said that Chengdu High-tech Zone is a very fashionable place with rich technological elements, a large amount of wisdom, and the infusion of artistic cells. "Coming to Chengdu High-tech Zone, especially standing under the Tianfu Twin Towers, looking at the past, I feel that Chengdu's development must be unlimited."
The award ceremony site
As the main position of Chengdu's technological innovation and industrial development, behind the bright stars, It is also supported by the increasingly strong cultural atmosphere and booming cultural industry in Chengdu High-tech Zone. The reporter learned that the appearance design of the Chengdu High-tech Sports Center, where the award ceremony was held, was inspired by Sichuan brocade, and has the charm of "the rhythm of the Silk Road, the green embroidered brocade city". Since its completion and operation, from the Chengdu Universiade to the 2024 Thomas and Uber Cup, the 56th World Table Tennis Team Championship (finals), etc., the Chengdu High-tech Sports Center has become one of Chengdu's landmark event venues and a testimony that Chengdu has entered the "international time" contributors, participants.
Not only the Chengdu High-tech Sports Center, but also many "cultural hardware" in the Chengdu High-tech Zone also played a unique role during the Hundred Flowers Awards. As the first theater of China Performance Theater in Southwest China, the Chengdu High-tech China Performance Theater looks like a white grand piano from the air, standing elegantly in the city. It hosted four themed forums during the Hundred Flowers Awards. The Tianfu Twin Towers, located in the core area of Jiaozi Financial Business District in Chengdu, have China's cutting-edge building 4k full-color advertising screens. They are also the cover landmark media of Chengdu. They staged creative light shows one after another, attracting visitors from all over the country during the Hundred Flowers Awards. Filmmaker.
Award Ceremony Site
In addition, Chengdu High-tech Zone actively promotes the improvement of public cultural service efficiency, operates high-level cultural and sports facilities such as the New High-tech Library, Chengdu Financial City Performing Arts Center, High-tech Cultural Center, China-Europe Center Tianfu Concert Hall, and accelerates the construction of "15-minute public cultural service circle".
Since being approved as China (Chengdu) Internet Audiovisual Industry Base in October 2019, Chengdu High-tech Zone has used the 4.6-square-kilometer Tianfu Changdao Digital Cultural and Creative Park as the core hosting site. In accordance with the park city development concept, it has built a collection of offices, new businesses, It is a development carrier that integrates residential, leisure and entertainment functions, and vigorously develops the online audio-visual and digital cultural and creative industries.
Awards ceremony scene
In the field of digital cultural and creative industries, Chengdu High-tech Zone has gathered more than 6,000 key companies in gaming and e-sports, film and television media, digital music, ultra-high-definition video, etc., and has established the first national manufacturing innovation center in Sichuan Province. National Ultra-HD Video Innovation Center. The added value of the cultural and creative industry in 2023 will be 65.44 billion yuan. In the field of film and television media, Chengdu High-tech Zone has gathered companies such as Sobey Digital, Cocoa Bean Animation, Al Square, and Mojing Tianhe. Among them, "Nezha: The Devil Boy Comes into the World" created by Cocoa Bean Animation won the first place in the box office of Chinese animated films and won the "Five One Project" Award for the 16th National Spiritual Civilization Construction.
The relevant person in charge of Chengdu High-tech Zone said that it will focus on the four key tracks of gaming and e-sports, film and television media, digital music, and ultra-high-definition video, and strive to exceed 100 billion yuan in the scale of the online audio-visual and digital cultural and creative industries by 2025, accelerating the construction of a world The first-level digital cultural and creative industry cluster has injected strong momentum into the construction of a world-famous cultural city.
(Picture from Chengdu High-tech Zone Party and Mass Work Department)
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(Sichuan News Network)
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