According to data from Red Food Network, as of December 2023, the number of domestic bullfrog catering stores has exceeded 50,000, a year-on-year increase of 15%, and the national bullfrog market size is approximately 68 billion yuan. Qichacha data shows that there will be more than 670 bullfrog-related companies registered in 2023, a year-on-year increase of 45.4%; the stock of bullfrog-related companies nationwide has exceeded 2,070, an increase of 123.4% compared with 2019, achieving double growth.
The group standard "Technical Specifications for Breeding and Processing of Bullfrogs" released this time guides the standardized breeding and processing of bullfrogs from the perspective of technical specifications. The standard not only covers the entire process of bullfrog breeding, but also stipulates in detail the technical points of post-breeding processing, transportation and storage, management systems and personnel training, providing guidance for the high-standard breeding and processing of the bullfrog industry.
In this regard, Yang Liu, President of the China Cuisine Association, said, "With the continuous refinement of catering market demands, the coordinated development of the entire catering industry chain has become a trend. It is the mission of the China Cuisine Association to improve the standard system and promote the standardization construction of the entire industry chain. Social Responsibility. As a well-known domestic catering brand enterprise, Haidilao has played an active role in the drafting and formulation of this group standard. It will have a positive impact on the catering consumer market. "
It is understood that in order to To allow consumers to eat bullfrogs with confidence, the Haidilao product team has worked hard for more than three years and conducted more than 20 inspections of bullfrog breeding bases, and reached a consensus on the breeding concept of unified infrastructure planning, unified frog material procurement, and unified operating standards. The "Bullfrog Breeding Standards and Specifications", "Bullfrog Fishing and Drug Management System", "Bullfrog Breeding Traceability Record Form" and other operational specifications have been formulated, and 10 key steps have been sorted out to implement control and monitoring of the entire process from seed source to pond delivery. Standardized breeding has been achieved. Regarding the bullfrog processing end, Haidilao and its partners jointly formulated the "Bullfrog Product Standards and Specifications". This specification covers the entire monitoring process of raw material acceptance, processing technology, finished product factory inspection, storage and transportation, etc., realizes standardized processing, and invites third-party organizations to conduct quality certification.
Cover News Reporter Yu Qishu
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